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Designing “True” brand
* Verziju na srpskom možeš pronaći na www.pdp.rs/srb/radionice/ *


The most powerful ideas are the ones that come from the heart. Usually, for these ideas, there is no logical explanation, especially if we try to rationalize from the business and revenue point of view. These are the ideas that tend to change the world and the ones that people believe in and relate to. Because of that, the most famous and successful brands were born from them. Brands with the powerful visions that are crossing the boundaries and the logistics of our minds. These are the ideas that came straight from the heart and they speak the language of emotions. This workshop will be based on this concept – Discovering the core idea behind visual identity and designing a brand strategy based on the new ideology of creative visionary thinking. This process is a part of the new methodology that is changing the perspective of creative research and because of its core idea, it tend to change the values and standards in the business and design industry. This is the first time that methodology is speaking the language of creative visionaries, and because of that it challenges the most recognized methods and processes of design thinking.

About this workshop
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Finding and discovering original purpose behind the brand, mapping the ideas, brainstorming, researching, writing and discovering core values, design “true” creative strategy and general concept of the brand.

Who should attend?
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This workshop is suitable for anyone who is working as a creator/artist in the commercial and business industry. However, it is most suitable for creative visionaries who have an affinity towards design management and entrepreneurship.

This workshop can be useful for people who would like to learn more about the process of creative research and strategic thinking, as well as for those who would like to level up presentations of their work and concept ideas to clients or teams.

The workshop will be held from 10th till 13th October.

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The registration fee for this workshop is 20 euros.

The application will be considered successful after the registration fee has been paid.
Other details about the workshop and how you can make a payment will be sent to you by email after filling out this application.

** PDP is committed to developing and educating young talent. If you would like to participate in the workshop and the financial possibilities prevent you from paying the registration fee, please contact us at mail workshop@pdp.rs - send us your portfolio and briefly describe why it is important for you to attend the workshop and we will consider your inquiry **
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