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Customer development exercise
We are trying to understand apparel shopping behavior. This survey will be extremely helpful in giving us interesting data and identifying the key challenges with apparel shopping today. Thanks again for your precious time. It will take approx. 3 minutes to complete the survey.
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What age group are you in? *
What is your gender? *
What describes you best? *
Out of 10 how many times do you shop for clothes in-store (as compared to shopping online) *
 Do you search/look online before going to the apparel store? *
What are important filters for you when looking for clothes in-store? Check all that are applicable *
Required
What is the most important filter in the list? *
Would you be interested in a personalized shopping experience inside a store? If yes, check what all would be interesting to you *
If No, check no!
Required
Would you be interested if you got the personalized experience through your mobile? *
No, you will not have to download each apparel store/brand's app separately. Its like ONE personal shopping assistant on your mobile, who knows you well enough to make recommendations in any store you walk in.
On your first experience with the mobile app, if it asks you a few questions about your sizes, style preferences, budget preferences etc. to understand your shopping behavior, would you be ok sharing accurate information? *
If you share accurate information, it will assist better. Needless to mention, the app would take absolute care of your privacy.
Do you take quick advice from your significant other/friends if shopping alone? *
Required
What do you not like about shopping? *
We would love to hear stories about your shopping experiences as well.
What would make your apparel shopping experience delightful? *
If we come up with an app to help you shop better, would you like to be the first to know? *
If yes, pls enter your email address. Thanks!
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