Website Communication Strategy
Websites with university content are considered official communications and as such are covered by UF and UF/IFAS policies and best practices. To maximize the effectiveness of your site it is helpful to develop a simple strategy to direct its operation. The following outline provides areas for consideration when preparing a plan for your site.
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Contact Information
Entity Name *
(e.g., Animal Science Department or  UF/IFAS Extension Alachua County)
Website Adress *
Entity Head Contact *
(e.g., The name of your director, department head, or manager)
Technical Contact *
List the person(s) who maintains your website.
Primary Objective
What is the primary outcome you hope to achieve with your site? The more specific, the easier it will be to evaluate the success of the site. For example, is the site’s primary communication objective to recruit undergraduate students, graduate students?  Is it to be a repository of faculty information? Other goals/objectives? *
Please address all questions in your response.
Secondary Objective
What other possible objectives might be achieved, for example increasing overall awareness for the unit?
Key Message(s):
What are the key points/key information you hope to deliver consistently and why are they important?
Awareness/following:
Check all that apply:
Target Audience(s):
Who do you want to attract to your website?
Operational:
How will you manage the site in terms of staffing and time allocation?
How often do you plan to update the front-page of your website: *
Who is responsible for providing content for your website? *
List the person(s) responsible for supplying content to your website.
How many people (i.e. faculty, Extension agents) are involved in the project? *
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