Disney Social Media Survey
Thank you for your interest in this study of how Disney theme-park fans use social media.  My name is John Edward Campbell and I’m an assistant professor in the School of Media and Communication at Temple University and a life-long Disney fan.  My observations suggest that Disney fans have been especially active users of social media.  

This study aims to understand how and why Disney fans use social media to share their interests in and experiences of the Disney theme parks.  The ultimate goal of this project is to produce a scholarly book on the uses Disney fans make of social media.

To protect the anonymity of participants, I will use only first names or pseudonyms in this study.  Any personally identifiable information will be kept confidential.  

I’m always happy to answer any questions you may have about my research.  Please feel free to contact me at JohnEdwardCampbellphd@gmail.com if you have any questions or concerns.  

Disclaimer: Neither the researcher nor the survey are in anyway affiliated with the Disney Company, its subsidiaries, or any commercial endeavor.  This study is being conducted purely for educational purposes and is in no respect a commercial venture.  The researcher has received no financial compensation for conducting this research and the data from this study will only be published in scholarly periodicals.  Under no circumstances will the researcher use this data for any form of marketing purposes.  
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How would you like to be identified in the study? *
(Only first names will be used in the study and participants are welcome to use a pseudonym to ensure their anonymity.)
Which do you use more often for news and information about the Disney theme parks?
Clear selection
Which unofficial Disney information and fan sites do you use?
(Check all that apply)
Why do you use these particular information and fan sites?
Have you ever contributed a review of a Disney resort hotel to any of these sites?
Clear selection
Have you ever contributed a review of a Disney restaurant to any of these sites?
Clear selection
Have you ever contributed a review of a Disney attraction or show to any of these sites?
Clear selection
Have you ever contributed Disney-related news to any of these sites?
Clear selection
Have you ever contributed Disney-related photos to any of these sites?
Clear selection
Have you ever contributed a Disney-related video to any of these sites?
Clear selection
Have you ever written a Disney-related blog for any of these sites?
Clear selection
Which Disney fan shows do you watch on YouTube?
(Check all that apply)
If you do watch fan shows on YouTube, why do you watch those particular shows?
Do you consider yourself a fan of the Disney theme parks?
Clear selection
Do you consider yourself part of a larger community of Disney theme-park fans?
Clear selection
Are the Disney theme parks more important to you than theme parks operated by other companies, such as Universal Studios or Busch Gardens?
Clear selection
If the Disney theme parks are more important to you than theme parks operated by other companies, what makes them so important to you?
What are the primary reasons you visit Disney theme parks?
(Check all that apply)
Do you enjoy sharing your memories of the Disney theme parks with people you personally know (such as friends, family, and coworkers)?
Clear selection
Do you enjoy sharing your memories of the Disney theme parks with people on social media sites?
Clear selection
How important to you are your photos and/or videos of your visits to the Disney theme parks?
Not important at all
Very important
Clear selection
How likely are you to share your photos and/or videos of your visits to the Disney theme parks on social media sites (such as Facebook, Instagram, YouTube, MySpace, etc.)?
Not likely to share
Very likely to share
Clear selection
How many times have you visited Walt Disney World in Florida?
How many times have you visited Disneyland in California?
At what age did you first visit a Disney theme park?
Do people who know you (friends, family, coworkers, etc.) consider you to be knowledgeable about the Disney theme parks?
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Have you ever encouraged people you know personally (such as friends or coworkers) to visit a Disney Park?
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Have you ever encouraged people you know personally (such as friends or coworkers) to stay in a Disney resort hotel?
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Have you ever helped people you know personally (such as friends or coworkers) plan their Disney vacation?
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Have you ever posted a Disney-related video on YouTube?
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If so, what was the video about?
Have you ever received any form of compensation from the Disney Company?
Clear selection
If you have received compensation from the Disney Company, what form did that compensation take (cash, credit, free vacation, free meals, free merchandise, discounts, etc.)?
Have you ever seen people discuss important political or social issues on the Disney fan sites you use?
Clear selection
Would you feel comfortable discussing important political or social issues on the Disney fan sites you use?
Clear selection
Do the moderators of the Disney fan sites you use approve of political discussions on the sites?
Clear selection
If you have seen people discuss important political or social issues on Disney fan sites, could you provide an example of what was discussed?
How did you first connect with other Disney fans through the Internet?
What are you worried or concerned about?
The following questions are designed to get a sense of what social, political, or economic issues (if any) worry you and to what degree.  These questions use a scale from 1 (not worried at all) to 5 (very worried).    The objective is to see if Disney fans using social media share any common concerns about society and the world.  
How worried are you about global warming (global climate change)?
Not worried at all
Very worried
Clear selection
How worried are you about child poverty in the world?
Not worried at all
Very worried
Clear selection
How worried are you about the growing disparity between the rich and the poor?
Not worried at all
Very worried
Clear selection
How worried are you about the increase in antibiotic-resistant bacteria?
Not worried at all
Very worried
Clear selection
How worried are you about pollution and environmental damage?
Not worried at all
Very worried
Clear selection
How worried are you about human rights abuses around the world?
Not worried at all
Very worried
Clear selection
How worried are you about the influence of money in democratic elections?
Not worried at all
Very worried
Clear selection
How worried are you about the state of the educational system?
Not worried at all
Very worried
Clear selection
If there are any issues or developments that you are very worried about not listed above, please identify them below.
Demographic Information
The following questions will be used to create a general demographic profile of Disney fans who use social media.  All of this information will be kept strictly confidential.  
What is your general occupation?
What is your highest level of education?
Clear selection
What is your age
How do you identify your gender?
Clear selection
How do you identify your race/ethnicity?
Clear selection
How would you identify your political orientation?
Do you consider yourself to be politically active?
Clear selection
In general, how important are political causes to you?
Political causes are NOT important to me
Political causes are VERY important to me
Clear selection
Are you involved with any forms of social activism
Clear selection
In general, how important is social activism to you?
Social activism is NOT important to me
Social activism is VERY important to me
Clear selection
In what country do you reside?
If you live in the United States, in what state do you reside?
Thank you for completing the survey.
If you’re interested in participating in an interview for this study, please contact me at JohnEdwardCampbellphd@gmail.com.  
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