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Read and Download Ebook Logo: The Reference Guide To Symbols And Logotypes (Mini) PDF

Logo: The Reference Guide to

Symbols and Logotypes (Mini) PDF

Logo: The Reference Guide to Symbols and Logotypes (Mini) by Michael

Evamy

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Read and Download Ebook Logo: The Reference Guide To Symbols And Logotypes (Mini) PDF

Logo: The Reference Guide to Symbols and Logotypes (Mini)

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Logo: The Reference Guide to Symbols and Logotypes (Mini) by Michael Evamy

The next time you are tempted to design a logo, take a look at this book. Chances are, it has

already been done. By raising the bar, this wonderful resource will make better designers of all of

us." Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for

contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol

and graphic associations into 75 categories such as crosses, stars, crowns, animals, people,

handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown

predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes – ranging from those of small, design-led

businesses to global brands – in this way, the book offers design consultancies a ready resource to

draw upon in the research phase of identity projects. Logos are also indexed alphabetically by

name of company/designer and by industrial sector, making it easy to piece together a picture of

the state of the identity art in any client's marketplace.

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