First Six Weeks

Second Six Weeks

Third Six Weeks

TimeFrame

1 week

2 weeks

3 weeks

2 weeks

4 weeks

6 weeks

Essential Unit of Study

Introduction

The Role of Social Media Marketing

Goals and Strategies of Social Media Marketing

Rules of Engagement

Social Media Platforms and Creation

Creating a Social Media Marketing Plan

Content Topics

Course Description

Professional Knowledge & Skills

History

Careers

Target Markets

Goals

Strategies

Inbound/Outbound Marketing

Analytics Data

Marketing Mix

Legal Aspects of Social Media Marketing

What Makes Each Platform Unique

Introduce Platforms

  Twitter

  Blogging

  Snapchat

  Instagram

  Podcasts

  Etc

Create, Evaluate, Present

TEKS

(1)-(5)

(1) A-G

(2) A-G;

(9) A-B

(2) A-G

(8) A-C

(5) A-D

(3) A-E

(6) A-E

(4) A-D

(5) A-D

(7) A-C

Resources

Social Media Marketing: A Strategic Approach (Cengage)

Stukent Simluation