Essential Unit of Study | - How do creative ideas become business opportunities?
- How do my interests, skills, and abilities affect the type of business I start?
- What kinds of risks arise with business opportunities?
- What does it mean to get customer feedback and why is it critical in developing a successful business idea?
|
| - How does having defined customer segments influence business decisions?
- How can market research and talking to customers benefit a business?
- Why are businesses interested in communicating with customers?
- How much time should a business spend on making, maintaining, and fostering customer relationships?
- Why do customer relationships even matter?
|
| - How does the relationship between price, expenses, and estimated revenue influence business decisions?
- How do entrepreneurs figure out what to adjust in their business based on the learnings from their financial model?
- How can I improve my comfortability with working in ambiguity of numbers?
|
| - What is the best type of MVP to launch to gain data for testing an assumption?
- How can I work effectively with my team to design and pitch a quality MVP test?
- How can I utilize my verbal and nonverbal communication skills when presenting to a board of directors?
- How can my team maximize the internet and technology resources to create an MVP test what will gather appropriate evidence?
|
| - What role does planning and delegation have for the team in implementing your MVP tests?
- How can my team best utilize data analysis to inform decision about the business?
- What legal issues should I be aware of as I create a business and engage with customers and vendors?
- What is the purpose of storytelling and how does it apply to business and entrepreneurship?
- How does my team promote our product to match the demands of the market?
- How does my team utilize information we have collected on competitors to make marketing decisions?
- How do different communication strategies impact the financial viability of my business?
|
| - What sources of funding should I consider to start my business and what are the expectations required of me to access these different resources?
- How can I work effectively with my team to promote our product or service to investors?
- How can I utilize effective verbal and nonverbal communication skills when presenting to investors?
|
|
Content Topics
| - Entrepreneur Mindset
- Lean Method and BMC
- Problem and Solution Ideation
- First BMC Draft
- Competitive Analysis
- Value Proposition
|
| - Customer Segmentation
- Mentor Match
- Problem Interview
- Solution Interview
- Market SizingPositioning
- Distribution Channels
- Customer Relationships
- Marketing for Startups
|
| - Mechanics of Spreadsheets
- Financial and Revenue modeling
- COGs, startup, SG &A
- Pricing
- Forecasting
- Financial Modeling Analysis
|
| - MVP Design
- Website Development
- MVP Funding
- Prep for Pitch
- MVP Pitch
|
| - Implementation Planning
- MVP Experimentation
- Legal
- Revisiting SG & A and Startup Costs
- Storytelling
- Market Planning
- Sales Planning
- Financial Story
|
| - Forecasting & Minimum Success
- Funding Requests
- Preparing for Pitch
- Pitch
- Preparing for Launch
|
|
TEKS
****By the end of the year pitch, students should be talking about all elements of TEKS in an abbreviated version during their final pitch, | §130.384. (b) - © 1-6 |
| §130.384. (b), (c ) 1, 5, 6, 10, 22, 23, 24 |
| §130.384. (b), (c ) 1, 7,8,9, 11, 12, |
| §130.384. (b), (c ) 1, 10, 22, 23, 24, 16, |
| §130.384. © 1, 13, 14, 17, 18, 19, 20, 21, 22, 23, 24 |
| §130.384. (b) (c ) 1, 6, 7, 8, 14, 15, 16, 17 |
|
