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June 18, 2022 Launch Digital Toolkit
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Digital Toolkit

Facebook: @ANewPPC  |   Twitter: @UniteThePoor  |   Instagram: @PoorPeoplesCampaign

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“It is NOT just a day of action. It is a declaration of an ongoing, committed moral movement to 1) Build power 2) Shift the political narrative and 3) Make real policies to fully address poverty and low wealth from the bottom up.”

—Bishop William J. Barber II and Rev. Dr. Liz Theoharis

Any nation that ignores nearly half of its citizens is in a moral, economic and political crisis. There were 140 million people who were poor or one emergency away from economic ruin before the pandemic. Since March 2020, while hundreds of thousands of people have died, millions are on the edge of hunger and eviction, and still without health care or living wages, billionaire wealth has grown by trillions.

There are abundant resources to meet our needs, and we march to summon the political will to do so. America must have a moral revolution now. It is time to nonviolently disrupt, protest, shake up and alter the direction of our nation towards a moral agenda of love, truth, justice and equal protection under the law.

On June 18, 2022 the Mass Poor People’s & Low-Wage Workers’ Assembly and Moral March on Washington will be a generationally transformative and disruptive gathering of poor and low wealth people, state leaders, faith communities, moral allies, unions and partnering organizations. We are building power for an agenda that lifts all people by challenging the interlocking injustices of systemic racism, poverty, ecological devastation, the war economy and the false moral narrative of religious nationalism!

How to Use This Guide:

  1. RSVP for your attendance at the Mass Poor People’s Assembly and Moral March on Washington by visiting poorpeoplescampaign.org/rally-map/
  2. Visit our national Poor People’s Campaign: A National Call for Moral Revival social media platforms (see above for links) to share and re-tweet our posts about June 18, 2022, and posts from the national co-chairs, state social media accounts, and others.
  3. Use the below social media guide to share graphics and posts on your own social media platforms (individual, state coordinating committee, or organization) about your commitment to join us on June 18, 2022.
  4. Use the language below to take a selfie photo or video explaining why it’s so important that we rise together on June 18, 2022 in our nation’s capital! Be sure to use #PoorPeoplesCampaign so we can see your posts.
  5. SHARE this Digital Action Guide with your networks by using the short link, [LINK], and encourage them to post. And ask your friends and networks to visit poorpeoplescampaign.org/rally-map/ to RSVP themselves.
  6. Keep using this guide to help us promote June 18, 2022 as we get closer to the day!

Sample Social Media Posts & Graphics:

Download here

FACEBOOK: Registration is open!

The fact that there are 140 million poor and low-wealth people in a country this rich is morally indefensible, constitutionally inconsistent and economically insane. Join poor people and moral witnesses from across the country June 18, 2022 for the Mass Poor People’s Assembly and Moral March on Washington! On June 18, 2022, we rise together!

#PoorPeoplesCampaign

RSVP here: poorpeoplescampaign.org/rally-map/

INSTAGRAM: Registration is open!

The fact that there are 140 million poor and low-wealth people in a country this rich is morally indefensible, constitutionally inconsistent and economically insane. Join poor people and moral witnesses from across the country June 18, 2022 for the Mass Poor People’s Assembly and Moral March on Washington! On June 18, 2022, we rise together! #PoorPeoplesCampaign

(add link to bio: poorpeoplescampaign.org/rally-map/) 

TWITTER: Registration is open!

The people most impacted by America’s policy violence have already imagined a better way! Join the #PoorPeoplesCampaign for a Mass Poor People’s & Low-Wage Workers’ Assembly & Moral March on Washington & to the Polls on June 18, 2022! RSVP: poorpeoplescampaign.org/rally-map/

Download here

FACEBOOK: If the rejected millions—the poor without health insurance, without living wages, without clean water, without voter protections—unite, we will save the soul of this nation! We must come together to shift the narrative in public life and revive the heart of our democracy. #PoorPeoplesCampaign

Can we count on you to join us at the Poor People’s Assembly and Moral March on Washington on June 18, 2022? RSVP today: poorpeoplescampaign.org/rally-map/

INSTAGRAM: If the rejected millions—the poor without health insurance, without living wages, without clean water, without voter protections—unite, we will save the soul of this nation! We must come together to shift the narrative in public life and revive the heart of democracy.

Can we count on you to join us at the Poor People’s Assembly and Moral March on Washington on June 18, 2022? RSVP today at the link in bio! #PoorPeoplesCampaign

(add link to bio: poorpeoplescampaign.org/rally-map/) 

TWITTER: If the rejected millions—the poor without health insurance, without living wages—unite, we will save the soul of this nation! RSVP now for the Moral March on Washington June 18, 2022: poorpeoplescampaign.org/rally-map/ #PoorPeoplesCampaign

Download here

FACEBOOK:

INSTAGRAM:

(add link to bio:)

TWITTER: A society sick w/ #COVID already sick w/ the interlocking injustices of racism, poverty, militarism & ecological devastation, demands a voice rooted in our deepest Constitutional & moral values to remind us of who we are & who we must be. June 18, RSVP: poorpeoplescampaign.org/rally-map/

Download here

Download here

Download here

FACEBOOK: We are among the 140 million people who are poor and low-wealth in one of the richest countries in the world. That’s why we’ll rise together on June 18, 2022 to break the silence. Fight poverty, not the poor! #PoorPeoplesCampaign

RSVP here: poorpeoplescampaign.org/rally-map/

INSTAGRAM: We are among the 140 million people who are poor and low-wealth in one of the richest countries in the world. That’s why the #PoorPeoplesCampaign will rise together on June 18, 2022 to break the silence. Fight poverty, not the poor! RSVP at the link in bio.

(add link to bio: poorpeoplescampaign.org/rally-map/)

TWITTER: We are among the 140 million people who are poor and low-wealth in one of the richest countries in the world. That’s why we’ll rise together on June 18, 2022 to break the silence. Fight poverty, not the poor! #PoorPeoplesCampaign

RSVP here: poorpeoplescampaign.org/rally-map/ 

FACEBOOK: The #PoorPeoplesCampaign is building up a powerful, multi-racial, intergenerational, nonviolent army, to knock down the walls of injustice! Join us on June 18, 2022 for the Mass Poor People’s Assembly and Moral March on Washington!

RSVP here: poorpeoplescampaign.org/rally-map/

INSTAGRAM: The #PoorPeoplesCampaign is building up a powerful, multi-racial, intergenerational, nonviolent army, to knock down the walls of injustice! Join us on June 18, 2022 for the Mass Poor People’s Assembly and Moral March on Washington! Register at the link in bio.

(add link to bio: poorpeoplescampaign.org/rally-map/)

TWITTER: The #PoorPeoplesCampaign is building up a powerful, multi-racial, intergenerational, nonviolent army, to knock down the walls of injustice!

Join us on June 18, 2022 for the Mass Poor People’s Assembly and Moral March on Washington! RSVP here: poorpeoplescampaign.org/rally-map/

Download here

FACEBOOK: More than one out of every two federal discretionary dollars goes to military spending, yet only 15 cents goes to anti-poverty programs. This is why we need the #PoorPeoplesCampaign and the Mass Poor People’s Assembly and Moral March on Washington! Will you join us June 18, 2022? poorpeoplescampaign.org/rally-map/

INSTAGRAM: More than one out of every two federal discretionary dollars goes to military spending, yet only 15 cents goes to anti-poverty programs. This is why we need the #PoorPeoplesCampaign and the Mass Poor People’s Assembly and Moral March on Washington! Will you join us June 18, 2022? RSVP at the link in bio.

(add link to bio: poorpeoplescampaign.org/rally-map/)

TWITTER: More than 1 out of every 2 federal discretionary dollars goes to military spending, yet only 15 cents goes to anti-poverty programs. This is why we need the #PoorPeoplesCampaign! Will you join us for the Moral March on Washington June 18, 2022? poorpeoplescampaign.org/rally-map/

Download here

FACEBOOK:

INSTAGRAM:

(add link to bio:)

TWITTER 

Download here

FACEBOOK: Since 2003, the Department of Homeland Security has deported more than 5 million people. This is why we need the #PoorPeoplesCampaign and the Mass Poor People’s Assembly and Moral March on Washington and to the Polls! Will you join us June 18, 2022? poorpeoplescampaign.org/rally-map/

INSTAGRAM: Since 2003, the Department of Homeland Security has deported more than 5 million people. This is why we need the #PoorPeoplesCampaign and the Mass Poor People’s Assembly and Moral March on Washington! Will you join us June 18, 2022? RSVP at the link in bio.

(add link to bio: poorpeoplescampaign.org/rally-map/)

TWITTER: Since 2003, the Department of Homeland Security has deported more than 5 million people. This is why we need the #PoorPeoplesCampaign & the Mass Poor People’s Assembly & Moral March on Washington! Will you join us June 18, 2022? poorpeoplescampaign.org/rally-map/

Download here

Download all social media graphics for June 18th, 2022 here

Write a Personal Post or Create a Selfie Photo (with sign or text) or Video:

(Talking Points)

Reminders When Posting on Social  Media:

BE VISUAL: Post photos (and tag the folks in them whenever possible); post short video clips.

USE HASHTAGS: Use #PoorPeoplesCampaign! This is how folks can follow what’s going on, engage in the conversation, and check later if they missed out or pull user-generated content to curate report backs.

TAG & RETWEET PARTNERS: You can do this to photos/graphics so you don’t take up character space. The more you tag and the more you retweet, the more people we reach.

STORYTELL: Use your personal story of involvement with the campaign to encourage others to sign on.

EMPHASIZE KEY THEMES: Follow the framework of leadership of impacted people and remember: this is an inclusive movement so be sure to uplift the multifaceted issue agenda!