Email Newsletter Publisher Resources
Overall Strategy
- A Great Newsletter is a Watering Hole
- What’s in a Newsletter? At The Times, There’s a Secret Sauce
- Newsletterguide.org - 201 guide for taking your newsletters to the next level
- The Life of CreativeMornings’ Weekly Highlights: How to Create a Newsletter Your Community Loves
- 7 Principles for a Successful Newsletter
- Emailified- Helping you get your list up and running so you can get to work
- 17,000 subscribers. 450 hours. 150 issues of GoSquared Weekly. - GoSquared Blog
- Here are some of the ways you might be doing email newsletters inefficiently (and how to do them better)
- How The Wall Street Journal is revamping its newsletters — and trying to add some whimsy
- Q&A: Elisabeth Goodridge, Editorial Director of Newsletters at the New York Times
Why an Email Newsletter
- So you think you can start an email newsletter?
- The Social Network that Isn’t New at all
- The Economics of Running a Curated Newsletter
- Email is the product: Insights from Axios, theSkimm, and Quartz
- Good news for newsletter writers: American check email more than ever, even at dinner
- Newsletters are Immortal
- Meet the Guy Behind Design’s Most Cultishly Popular Newsletter
- 2018 Email Stats - Email is not Dead
- The Big Question: Best Email Newsletters
- 2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
Subscriber Growth and Marketing
- 5 Tactics I’ve Used to get 25,000 Newsletter Subscribers
- How Targeted “Pop-up” Newsletters Grab Hyper-engaged Audiences
- How I added 2500 people to my email list in the last 30 days
- How Kiplinger uses Facebook ads to grow its newsletters
- Landing page design: Increasing our conversion rate 500%
Subscriber Management
- “Why is your email list shrinking?” Shane Parrish Twitter Thread
- 4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
- How to Increase Email Open Rates L 5 Key Success Factors with Examples
- Improving the Design of My Blog to Increase Email Newsletter Subscriptions
- The Ethical Guide to Building an Email List Without Sleazy Tactics
Content Production and Process
- How to Write Newsletters That People Want to Read
- How Food52 Strikes a Winning Balance Between Content and Commerce
- How I put my weekly newsletter together
- Why I'm Changing My Newsletter Approach
- Content syndication in third-party newsletters: a massive opportunity
- The Future Book’ is Here Bit It’s Not What We Expected
- The Secret to a Successful Newsletter is Consistency
- Here is what you need to know about writing a top notch newsletter
Monetization
- With an increased focus on paid newsletters, Substack is opening up its tools to more creators
- How do you monetize personality? Danish newsletter startup Føljeton has a few ideas
- More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform
- How to convert your newsletter readers into paying subscribers
Podcast Recommendations
- Substack - Conversations with writers who have earned their independence. Created by Substack—the simplest way for a writer to start a paid newsletter.
- Digiday Podcast - weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age
Brand and Design (Not newsletter specific)
Curated by Jeff Possiel Founder, Dogwood Projects
Dogwood Projects is a portfolio of online communities designed to enhance knowledge and expand networks for personal and career development.
Jeff Possiel is an independent freelancer, a writer, marketing, and communication specialist providing content and audience development services.