Conflict Archetype Funnel

&

Workshop Promotion

Copy by Mia Kercher

evokewriting.com

Color Coding:

[-----] Name/Personalization

[-----] Information needed from Care

Landing page

I wanted to keep the landing page short and sweet, to match the fact that this is a short and sweet quiz, designed to get people to sign up fast. However, I did add some of the main struggles people are experiencing, for those who are new to your work, to encourage more signups.

Which Conflict Archetype Are You?

Take this quiz to find out which archetype you are when conflict shows up, and how you can work with your archetype to repair and restore your relationships.

🌞If you are tired of getting close to people, only to lose them due to conflicts that can’t be resolved,

🌞If you know now is a crucial time to be in community and partnership with your comrades, to band together and resist,

🌞And you’re ready to break the patterns you’ve been repeating that contribute to broken relationships,

Take 3 minutes to do this quiz and walk away with a clear action step to go and work on, so you can break the cycle and co-create lasting, meaningful relationships from now on.  

Let’s lead with love and have those difficult conversations, despite disagreements and discomfort. This will bring us to collective liberation.

Reminder: this is a quiz, so don't take it too seriously (nor yourself). Each archetype is an exaggeration of specific behaviors. No one is just one thing, but more so a combination of different, complex and sometimes opposite behaviors.

HAVE FUN!

END PAGE:

TAKE A SCREENSHOT OF YOUR RESULTS, SO YOU CAN REFER BACK TO THEM LATER.

[results]

How to work with your archetype, to overcome the patterns that are sabotaging your relationships:

Get a detailed, customized pdf guide to get to the root of where your dominant conflict pattern comes from^[a], and how to grow beyond it SOMATICALLY - So you embody the change instead of intellectualizing it. Plus tarot and herbal resources to call in your allies to accelerate the growth process. Just €9 for instant access.

✓ Add my Transformative Justice zine for 50% off! Normally €15, now just €7.50 if you get it here. Take your own growth and spread it towards collective impact for your community and the world. 60+ pages on how to exercise accountability, apologies, set boundaries, and overcome shame - all through the lens of somatics and the 4 elements.

[card information]

EMAILS

Email #1: Get the confirmation

As the “delivery email,” we don’t actually have something to deliver, since we decided to sell the pdfs separately on the landing page, so my goal for this email is to get people familiar with your message, speak to their struggles and desires so they begin to trust you, and get them to sign up for your Substack to dig into more of your work.

***Do we want to include a PS where they can still get the pdfs if they didn’t grab them on the thank you page? I guess we would need a page we can link to so they can do so.

Subject: Why your relationships keep ending abruptly

Preheader: And why that matters, politically

Hello dear one,

You’re getting this because you took (or want to take again) my Conflict Archetype Quiz. And that means you long deeply for long-lasting relationships and community in your life.

Now, with Trump getting re-elected in the US, with the genocide in Palestine, and the terrible violence in Congo and Sudan (and so much more)...

…You know we need to stand together and be there for each other more than ever.

But, how can we be there for each other in a meaningful way when:

Friendships are breaking up,

Organizations are dissolving,

And romantic relationships are abruptly ending…all due to conflicts that don’t get repaired or resolved in healthy ways?

So let’s talk about the conflict patterns that are contributing to unnecessary relationship breaks, so you can change the patterns and lead with love instead: 

💀Blocking a friend over an argument,

💀Avoiding to set boundaries for too long, until you either erupt or end up ghosting the person completely,

💀Saying whatever you feel you need to (to appease the other person), only to realize your own needs are not being met and the depth and authenticity of the relationship is no longer there,

💀Leaving someone who didn’t meet your needs, even though you didn’t clearly assert your needs in the first place.

Situations like these are where we need to choose Courage over Comfort.

🦋To get to the root of what traumas and oppression have caused this reaction in you. (Because you didn’t choose it. This is a result of systematic conditioning.)

🦋To be able to identify where that trauma has been stored in your body, and what emotions it produces, as a result.

🦋To name and identify those emotions, to be vulnerable with the other person (or people) and express the hurt (or acknowledge hurt you’ve caused).

🦋And to be able to apologize (or receive an apology) and work on repair.

Knowing your Conflict Archetype and being able to work with it (rather than resist it or feel shame for it, or use it as an excuse) will allow you to break the patterns that are hurting your relationships. And give you a powerful tool to maintain long-lasting relationships and communities that thrive.

This is what brings on collective liberation in our world.

Because capitalism and racism and other systems of oppressions need you isolated and cut off in order to thrive. There is power in numbers, and if you are in intimate community with likeminded folks, you are resilient. Even in the face of fascism.

So welcome to the community, NAME.

To further your journey to deeper intimacy, belonging, love, affection, and care, subscribe to my Substack (free or paid versions) to learn more about:

• Breaking cycles,
• Connecting to the Land and your body (and the collective body),
• And becoming more free.

I’ll be back in your inbox tomorrow with a free somatic exercise to help you stay with the discomfort the next time conflict arises.

Love and safety always,

Care

Email #2: Somatic Exercise

The goal for this email is giving people an additional tool that will help them, and they will be able to see how well it works! This will strengthen their desire to purchase the workshop, which we’ll be selling in the next two emails. I’m also directing them to your IG, because I want them to dive into your content and familiarize themselves with the way you teach.

Subject: 5-minute somatic exercise you can do anywhere

Preheader: Use this the next time a conflict arises

This exercise is my gift for you, for when you’re aware of your Conflict Archetype (the dominant way that you show up in conflict, and the harm it can cause to yourself and others in relationships)...But you keep repeating the same patterns despite the knowledge you have.

I want to reiterate:

Your Conflict Archetype is not your fault, and it’s not an innate flaw within you. Your patterns originated because of the environment of oppression you were brought up in.

—-> The trauma you experienced lodged its way into your body.

—-> And that’s what you feel when you get triggered within conflict.

We become what we practice regularly.

And we are always practicing something. 

That’s why I’ve created this embodiment exercise for you, NAME. This is something you can do anytime, anywhere. Not just in your home, in your room, alone…but also on the bus, at your parent’s house, or at work.

[ACCESS IT HERE.]

Where you used to clench your jaw or fist to protect the hurt you experienced and push the other person away,^[b] you’ll be able to use this instead.

• To give care and attention to the emotions and where they are in your body as they arise. And to respond with compassion for yourself and others.

• And to have the ability to sit with the discomfort of conflict and create a solution that leads to repair.

That’s what leads to unbreakable bonds within communities.

Care is our ultimate currency in a world of capitalism.

Colonization’s ultimate violence is to sever relationships; so our ultimate resistance is to stay within them and create power through numbers.  

So let’s stick together. Let’s stay in relationship, even when it’s hard.

Reach out and let me know how this somatic exercise goes for you. Tag me on Instagram here, I’m honored to be part of your journey.

Care

Email #3: Introducing the workshop

The goal of this email is to sell the workshop! I believe it’s better to sell the workshop than to sell the zines or the Patreon, because it takes many people lots of repetition to buy, and this is the thing you have coming up that will be very impactful. The copy can be adjusted after the live workshop to speak to selling the recording.

Subject: You can’t be abolitionist and conflict avoidant

Preheader: Abolition is a personal affair before a political one.  

If you want to abolish systems of harm and oppression with your activism, you have to abolish them from your immediate relationships. (<---- That’s a link to my upcoming live workshop on conflict repair.)

Here’s how dynamics of oppression and unequal power dynamics show up in your day-to-day relationships:

• Not speaking up for your relational needs because you owe someone money, and you feel that you can’t bring up an uncomfortable topic since they’ve already done you a favor^[c].

• Refusing to engage in a conflict someone has brought up in order to avoid confrontation or show that you have control over the situation.

• Giving the silent treatment as a punishment for someone’s behavior.

• Taking the blame and over-apologizing in a conflict when you were the one who was wronged, to avoid upsetting the other person. Or in an attempt to get the argument over as fast as possible.

These behaviors are all mirrors for systems of dominance and oppression we are trying to fight.

If we are perpetuating them in our communities and relationships, we are only giving confirmation that the systems in power can continue to do so on a bigger scale.

If you are watching the terrible things happening in the world right now and feeling helpless, or even feeling shame because you’re not doing enough about it…

The best place to start is right here with your closest relationships.

Right here in the conflicts you’ve been avoiding.

That’s what we’re doing together in my upcoming experiential workshop on February 13th:

How to stop being conflict avoidant, and engage in generative conflict and repair.

And how to collectively build abolition into our world for our futures.

*****And even if you are not DOING these behaviors to someone else, but allowing them to happen to you without speaking up, this is also essential to overcome if you want to fight for abolition.

Come and join me and over [number of] likeminded folks^[d], who are committed to practicing abolition within their own relationships, —-> And therefore with the world and political sphere on the larger scale.

You’ll experience somatic exercises firsthand (we’ll do them together) that will support you and allow you to stay present and repair, so that your relationships will grow stronger over time and LAST.

This skill will allow you to feel met, seen, understood, connected, and cared for in relationships. The way you’ve been longing for them to nourish you.

I offer sliding scale pricing - go check out the details and sign up here.

Care

P.S.^[e] Here’s what a participant of my recent workshop on Transformative Justice shared about their experience:

“I was in the transformative justice workshop; the practice was everything I didn't know I needed. I walked away with a deep understanding of how I avoid delving into conflict to facilitate the space for others to process. I trained myself to do it over my last 15 years as an anti-racism workshop facilitator, and it has bled into my life and personal practice over the years. As I watched what unfolded organically, I realized how I had circumvented conflict with each process-oriented response that arose in my mind. At the same time, I just held deep discomfort in my body. I was blown open and have been observing the shift in a lot of my work, but most importantly in my personal life. Thanks!”

Email #4: Sell the workshop

Jumping right in and selling the workshop. At this point, they’ve gotten a lot of education and value from the sequence, and now it’s time for them to take action.

Subject: How to have long-lasting relationships by repairing conflict

Preheader: LIVE workshop, happening Feb.13th

We’re starting the live workshop so soon, NAME - We Can’t Be Abolitionist & Conflict Avoidant!

This is where you learn (and embody - not just intellectualize) to stop avoiding the conflicts that are needed to repair and strengthen the relationships you need and desire in your life.

Whether it’s your family, your friends, co-organizers, colleagues in your workplace, or romantic relationships,

🌺It’s time to stop replicating systemic dynamics of power and oppression within your own home and community.

🌺It’s time to set clear and healthy boundaries, right away. Before you get walked over to the point of eruption (that leads to breakups) or ghosting/blocking.

🌺It’s time bring those you love closer and be vulnerable (and get met with compassion and care) instead of pushing away the people you need the most.

🌺It’s time to get the apologies you deserve, instead of getting cold feet and shutting down at the first sign up resistance from the other person, when you bring up harm you’ve experienced.

…And so much more.

This experiential workshop will be a collective healing practice - healing from growing up in a family that suppressed emotions and didn’t allow you to express yourself.

Healing from the shame and self criticism imposed on you by systems that made you believe it’s your fault, or that there’s something inherently wrong with you to be fixed (ahem, the modern day wellness industry).

Inside the workshop you will:

• Identify where these avoidant patterns came from and what is happening in your body when you shut down or avoid conflict, —> Because finding the root of the wound is essential for healing and transformation.

• Learn how to navigate activation from trauma when it arises: i.e. be able to formulate immediate responses in the moment. So you can stand up for yourself and/or apologize where necessary - minimizing overthinking and regret after the argument is over.

• Understand Attachment Theory on a physical level, not just in your own body, but also on a collective level (because healing doesn’t happen on an individual level - it has to happen TOGETHER for worldwide liberation).

• Practice discomfort responsibly, so you will develop the emotional resilience necessary to stay present in conflict and take care of yourself and others as it arises. The body becomes what it practices. And this is how change happens, both individually and collectively. Moving towards systemic transformation.

The investment starts at €60, with sliding scale pricing.

Go read all the details and sign up right here.💙

Relationships are a beautiful way to experience a divine connection to Life and Love. Let’s restore this connection by facing the discomfort, and healing together.

Care

P.S. If you’re a care worker or practitioner serving others, this workshop will be a great way to deepen your practice, and help your clients navigate conflict successfully.

Here’s what a few participants of one of my recent workshops shared about their experiences:

“I took the workshop on abolition / avoidance / liberation the other day. It was such deep nourishment and an honor to participate. Thank you for the deep presence and power.”

—--

“Care, today's workshop was EVERYTHING. I am a Black woman, and I have been suffering at the hands of capitalism's governing institutions my whole life, as we all have. I am an educator, and I teach about Racial & gendered capitalism's effects on us, and I often go seemingly off-piste in ways that students don't immediately understand, but which are determined by the needs of the people in the room. Today's workshop was so validating of that practice, and seeing you do it so groundedly made my heart GLOW! I am inspired by you, and I thank you so much for the vulnerable and empowering work you did today. You are what the world needs.”

Here’s the link to come and join us on February 13th!