Chair: K. Michael Cheney
Current: Global Marketing, Partnerships, and Sponsorship / Coca-Cola
Previous Experience: Visa, Symantec
Michael Cheney provides proven leadership in developing business strategy, developing and negotiation comprehensive commercial agreements, developing integrated marketing plans and building cross functional teams while creating value for internal and external relationships. Mr. Cheney has developed partnership marketing and sponsorship strategies and activation plans for Coca-Cola, Sprite, PowerAde, Evian, Visa, Symantec, Norton, BMW, Wyndham, etc. while negotiating with the IOC, NBA, NFL, NHL, MLB Media, and multiple sports teams across all major US Sports, the US Open, Pebble Beach, IMG College and many more.
Current: SVP Corporate and Premium Partnerships / Atlanta Braves
Jim is the Senior Vice President of Corporate and Premium Partnerships for the Atlanta Braves. He has been with the organization for over 20 years. In his position, Jim is responsible for overseeing and managing all aspects of the Braves corporate relationships. This includes all advertising, radio, signage, tickets, giveaways, and any corporate identity throughout SunTrust Park. In addition, he is responsible for all Braves retail and promotional programs done in Atlanta and throughout the Southeast.
Current: Play-by-Play Announcer / Atlanta Braves & Fox Sports South
Previous Experience: Orlando Magic, Orlando SunRays, TBS, WGN, Chicago Cubs
Chip is a nationally recognized sports broadcasting veteran and current play-by-play announcer for the Atlanta Braves on Fox Sports South. Chip previously served in a similar capacity for Braves games broadcast on TBS Sports. He has called postseason and World Series games on FOX as well as national games on TBS. Previous to his time in Atlanta, Chip was the play-by-play announcer for Seattle Mariners and Chicago Cubs broadcasts.
Current: CMO / Thompson Tractor Company
Previous Experience: Caterpillar, Synovus Financial, Lawler Ballard Van Durand Agency, Coca Cola
Brian Doud is the exclusive distributor of Caterpillar Equipment in Alabaman and NW Florida, and the largest distributor of Hyundai Forklift Equipment in Georgia. He is responsible for the strategic planning for customer strategy, communication process and execution, advertising, and all other marketing and promotion-related functions for more than 20 brands and product lines. Mr. Doud provides world-class counsel on sponsorship marketing and marketing services which include college sports, video games, theme parks and spectacular signage.
Current: Vice President of Marketing and Communications / Chicago Bulls
Previous Experience: Boston Red Sox, MLB Office of Commissioner, American Red Cross
Susan Goodenow is responsible for developing and managing the team’s branding strategy and marketing efforts, coordinating and integrating all team communication, and directing the team’s community outreach efforts. Susan oversees broadcasting, BullsTV, community relations, corporate communications, creative services, digital, entertainment, marketing, and public & media relations and also works closely with Chicago Bulls Charities.
Current: Managing Partner / Adjacency Partners
Previous Experience: GoPro, Nike, UFC, Adidas-Salomon
Bryan Johnston is a proven executive leader with world class product development, global brand marketing, digital and social strategies, and sales & distribution expertise.
Current: Vice President of Corporate Partnerships – Atlanta Mercedes-Benz Stadium Sports and Entertainment
Previous Experience: Atlanta Falcons, Atlanta United, Octagon, Houston Texans
Tameka Rish leads the consulting team that develops and maintains corporate partnerships for Mercedes-Benz Stadium, Atlanta Falcons, and Atlanta United. This includes managing numerous experiential events, activating promotional nights, television, radio, print, and digital advertising, custom experiences, game day activations, hospitality and signage build uts at Mercedes-Benz Stadium.
Current: Founder, Chairman, CEO / MELT Atlanta
Vince Thompson was named one of Atlanta Business Chronicle’s “Most Admired CEOs.” He is an award-winning brand builder and one of the country’s top sports marketers. He found MELT and has grown the company into one of the nation’s largest sports/culinary/entertainment marketing agencies. MELT represent the Coca-Cola Company and has activations for the Final Four and ESPN’s College GameDay. MELT works with major sports properties such as COPA, FIFA, MLB, MLS, NASCAR, NBA, NFL, NHRA, PGA and the Olympics.
Current: Senior Director of Multi-media Sales / SEC Network
Previous Experience: ESPN, Turner Broadcasting, Atlanta Braves, St. Louis Cardinals, Detroit Lions, Chicago Bears
Scott Williams is a successful media executive for ESPN’s SEC Network. He was a member of the 1980 UGA Football National Championship team.