Privacy Policy - We Make Tomorrow

This privacy policy was last updated on 12 August 2025.

Our privacy policy

We respect your privacy and are committed to protecting your personal information. We collect personal data to help us deliver our work – from sending newsletters and processing petition signatures, to improving your experience on our website. We only collect what we need, use it responsibly, and store it securely. This policy explains what information we collect, how and why we use it, who we share it with, and the rights you have under data protection law.

Information we collect

We collect personal information in three main ways:

1. Information you provide to us directly: When you sign up for our newsletter, fill in a campaign questionnaire, sign a petition, register for an event, contact us via email, phone, or interact with us on our social media channels.

2. Information we collect automatically: Website usage data such as your IP address, device type, and browser. This may include information collected through cookies that helps us improve how our website performs.

3. Information from third parties We use trusted third-party services for specific functions, including:

○ Active Campaign: for newsletters and email communications.

○ Google Analytics: for website analytics.

The convergence: our technical development partners are responsible for the We Make Tomorrow online signature form, online map, and artificial intelligence tools used for data scraping and processing of online websites related to this campaign.

4. Information collected from publicly available online resources (including via Artificial Intelligence tools)

To fulfill the campaign ambition of building a comprehensive portfolio of culture-led climate solutions and populating the interactive map, we use automated AI tools to scrape and collect publicly available information from online resources. Specifically, our tools may collect data such as :

Organisation names and their website
Publicly stated initiatives, projects, or programs related to culture and climate actions.
Geographical locations (e.g, country, city) where these initiatives are based.

This process involves analysing publicly accessible web pages (the organisational websites you supplied to us during sign-up) for relevant content. We prioritise publicly available, non-personal organizational data. While we strive to avoid collecting personal data during this automated process, some publicly listed personal information (e.g., individual names on an organisations "Home" page if they are publicly presented as a contact for an initiative) may be collected incidentally. We endeavor to respect robots.txt files and website terms of service where feasible and applicable, but we cannot guarantee compliance with every individual website's specific terms due to the nature of large-scale public data collection.

How and why we use your information

We collect and use your personal information based on specific legal grounds as required by data protection law. Here is how we use your data and the basis we rely on:

● To communicate with you and run our campaigns: To send you our newsletters, and to process your signature for our voluntary petitions and campaigns, we rely on your Consent. You can withdraw this consent at any time.

● To improve our website and services: We analyse how people use our website to improve the user experience. We do this based on our Legitimate Interests in developing and maintaining our services.

● To meet legal and regulatory obligations: In some cases, such as retaining financial records from any donations, we process personal data to comply with our Legal Obligations.

To display and evidence campaign support (including on the map): When you provide your consent to publish your details as a signatory (either individual or organizational), your name/organization name will be displayed publicly on our campaign map and in other campaign assets presented to policymakers.

Who we share your information with

We only share your data with trusted partners who help us deliver our services. We have agreements in place with these partners to ensure your data is protected. Our key third-party processors include:

Webflow: Our website hosting provider.
Active Campaign: Our email marketing platform.
Google Analytics: Our analytics service.
The convergence: our technical development partners are responsible for the online signature form, online map, and artificial intelligence tools used for data scraping and processing of online websites.

For events or funded projects, information may also be shared with named partner organisations if required. We will always inform you of this when you register or sign up. We will not, without your express consent, supply your personal information to any third party for their or any other third party’s direct marketing.

International Data Transfers Some of our third-party service providers (such as Webflow, Google, and Active Campaign) are based in the US. When we transfer your data to these providers, we ensure it is protected by appropriate legal safeguards, such as a UK Adequacy Decision or by using the UK's International Data Transfer Agreement (IDTA).

Your data rights

You have rights under GDPR and your local regulations that allow you to control your personal data. These include:

● Right to access: Ask us what information we hold about you.

● Right to correct: Update or amend inaccurate details.

● Right to delete: Ask us to remove your personal data. This includes data you submitted directly, and data collected about your organisation via AI scraping for the online map.

● Right to object or restrict: Limit how we use your information.

● Right to data portability: Request your data in a format you can take elsewhere. ● Right to withdraw consent: Withdraw permission for us to use your data where consent is our legal basis.

To exercise any of these rights, please contact us using the details below. Data security and retention

We take the security of your personal information seriously. Your data is stored on secure, password-protected servers, and we use encryption and other technical and organisational measures to prevent unauthorised access, misuse, or loss.

We keep personal information only for as long as necessary to fulfil the purpose it was collected for. Our retention periods are:

Newsletter Subscribers: If you unsubscribe, your data will be permanently deleted from our mailing lists within 30 days.
Campaign and Petition Data: Data is retained for 2 years after the campaign or event has concluded for reporting purposes.
Financial Records: We are required by UK law to keep financial records for 6 years plus the current financial year.
Website Analytics: Data in Google Analytics is retained for 26 months before being automatically deleted.
AI-Scraped Data for Map/Evidence Base: Data collected via AI scraping for the map and evidence portfolio is retained for the duration of the We Make Tomorrow campaign, and for a period of up to 5 years.

Children's Privacy

Our services are not intended for or directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. Cookies are small text files stored on your device that help us understand how you use our website. We use:

● Essential cookies: Required for basic site functionality.

● Analytics cookies (via Google Analytics): Helping us improve website performance.

You can manage your cookie preferences at any time by clicking or tapping on the cookie icon present on every page of this website.

Data protection registration

We are registered as a data controller with the UK Information Commissioner’s Office. Our data protection registration number is Z3611031.

If you have any questions about this policy or how we handle your data, please get in touch:

● Address: Julie’s Bicycle, New Wing, Somerset House, Strand, London WC2R 1LA ● Email: support@wemaketomorrow.global

● Phone: +44 208 746 0400

If you're unhappy with how we’ve handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk