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The 2020 Annual Emerging Markets Institute Conference TEN YEARS THAT CHANGED  EMERGING MARKETS

NOVEMBER 6-7th ONLINE EVENT

(Draft schedule)

IN PARTNERSHIP WITH

WELCOME

Welcome to the 10th Emerging Markets Institute Annual  

Conference. The Emerging Markets Institute (EMI) was  

launched in 2010 to broaden global leadership horizons  

in business research and talent development. The EMI  

has excelled in multiple frontiers over the last years. We  

now have over 200 MBA alumni from our Emerging  

Markets Fellows program who are pursuing careers in a  

variety of countries including China, Brazil, Mexico, India  

and Ethiopia. The program is now a Concentration, with  

about 10% registration per class, including Cornell Tech  

MBA students. Research on Emerging Markets has won  several awards including Notre Dame's Mendoza College  of Business Excellence in Ethics Best Dissertation  Proposal Award and the Duke Center of Lenow  Leadership and Ethics Best Dissertation Proposal Award.  The Cornell S.C. Johnson college of business provides  important support to global programs including the  Cornell-Tsinghua MBA/F-MBA dual degree program  offered in Beijing (in both English and Mandarin) and the  Cornell EMBA Americas program, which has boardrooms  in Canada, Mexico City, Monterrey, Lima and Santiago.  These global programs have played a significant role in  enabling the Johnson School’s recent Bloomberg  Business Week ranking as the 10th best program in  International Business. The EMI is also expanding its  support of EMBA and undergraduates from both the  Dyson School of Applied Economics and Management  and the School of Hotel Administration by enabling their  valuable interactions with graduate students in a variety  of curriculum projects.

Kevin Hallock, Dean, Cornell SC Johnson College of Business and  Joseph R. Rich Professor

Andrew Karolyi, Deputy Dean and Dean of Academic Affairs, Cornell  SC Johnson College of Business and Harold Bierman, Jr. Distinguished  Professor of Management

CONFERENCE SPONSORS Xiaojun Huang, MBA ‘19 Hangyu Lin, Cornell Tech ‘21

Henry Renard BS ’54 MBA ’55  and the Ada Kent Howe  Foundation

Nell Cady-Kruse BS ‘84 MBA  ‘85

Gail and Rob Cañizares, BS ’71,  MBA ‘74

I am pleased to welcome you to the tenth Emerging Markets Institute Conference. Under the theme of  10 years that changed emerging markets, this online event is the institute’s flagship, where we will  launch the 2020 report on Emerging Multinationals authored by Lourdes Casanova and Anne Miroux.  The event brings together leading academics, students, and business and opinion leaders. This year,  we will celebrate the EMI’s 10th anniversary, looking back on 10 years of education and research into  emerging markets and examining how these markets have progressed over the last decade.

Within the conference, the EMI will hold its 4th Emerging Markets Case Competition, an event in which  160 students from the best business schools across nine countries have competed this year. We’re  also excited to launch the first Emerging Markets pitch competition in partnership with nine universities  from all over the world.

We would like to acknowledge and thank all of our speakers, EMI fellows, Cornell Alumni, experts and  volunteers who have taken the time to participate in our event and broaden the body of knowledge  surrounding Emerging Markets and Emerging Multinationals.

We sincerely appreciate the collaboration of our conference partners: the Einaudi Center at Cornell  University, the OECD Development Center and IFC from the World Bank. We’d also like to  acknowledge the generosity of Gail and Rob Cañizares, Henry Renard and the Ada Kent Howe  Foundation and Hangyu Lin, Cornell Tech ’21. We owe our thanks also to the Advisory Council  members of the Emerging Markets Institute: Nell Cady-Kruse, Rob Cañizares, Rustom Desai, Peter  Luerssen, Paul Kavuma and Bob Staley, for their valuable guidance and support.

I would like to encourage interested companies and individuals to further engage with the EMI through  speaking engagements, corporate partnerships, joint research, and blog posts, among our other  events. I encourage you to view our website for more details.

I hope you enjoy the conference.

Lourdes Casanova

Gail and Rob Cañizares Director, Emerging Markets Institute

Cornell S. C. Johnson College of Business, Cornell University

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#EMIConference2020

https://bit.ly/EMIConference2020

The last decade has been transformational for emerging markets; their economies have  grown, poverty levels have gone down and, in some cases, extreme poverty has been  eradicated. On the business side, companies from emerging markets, mainly from  China and Korea but also from India, Mexico or Brazil, have become major global  players. On the innovation front, emerging markets have increased patent applications  and investments in research and development. EMI’s annual conference in November  2020 will celebrate the institute 10th anniversary and focus on the achievements of  emerging markets over the last ten years. EMI was created at Johnson in 2010 in  the aftermath of the Global Financial crisis. A decade later in 2020, emerging markets  are faced with yet another global crisis and this is an opportune moment for the EMI  Annual Conference to explore how emerging markets will not just cope with the Covid 19 crisis but also, hopefully, emerge stronger to shape the  

global future.

Case Competition

Along with the conference, the Fourth Cornell Emerging Markets Institute Annual Case  Competition is a key event in the conference (online). It boosts collaboration among  universities and strengthens Johnson’s ties with other academic institutions. Moreover,  it speaks to EMI’s focus on international and inter-institutional collaboration. The  competition will focus on identifying and answering questions that real businesses and  management face in relation with Emerging Markets. The growing role of Emerging  Multinationals in the business world continues to evolve and this case competition  seeks to challenge us to think about how navigating in a changing context.

Pitch Competition

The Cornell Emerging Markets Institute is also launching its first ever Cornell EMI Pitch  Competition! The objective of the pitch competition is to give international recognition to  startups with presence in Emerging Markets. The final round of the competition will be  part of the flagship event of the institute - the EMI Annual Conference on November 6th,  2020. Ten rising startups from emerging markets, will be judged by a panel of  international investors and experts.

AGENDA SPEAKERS (Tentative)

EST Friday, November 6th 

Master of Ceremonies: Mariana Flores, Mumuksha Khicha, Maria Peña

9:00am-9:15am Welcome and opening remarks

Kevin F. Hallock, Dean, Cornell SC Johnson College of Business

9:15am-9:30am Meet and Greet

9:30am-11:00am 10 years of EMI: Reflecting Back, Moving Forward

On its 10th anniversary, the Emerging Markets Institute the founder directors,  

alumni reflect back, and discusses the role the institute can continue to play in the  business education at Cornell and in the development of emerging markets in the  decade to come by encouraging education, research, connecting cultures, and  

fostering leadership surrounding emerging economies

Moderator: Joe Thomas, former Dean of S.C. Johnson School of Management

Panel members:  

Andrew Karolyi, Deputy Dean and Dean of Academic Affairs, Cornell SC  

Johnson College of Business  

Bob Staley, BS ‘58, MBA ‘59 Former Chairman, Emerson Electric

Rob Cañizares, BS ‘71, MBA ‘74 Former President MSN International

Nell Cady-Kruse, BS ‘84, MBA ‘85 President Cady-Kruse Family office

Rustom Desai, MBA ‘95 Global Tech Executive, Board Member

11:00am-11:15am Antonio Moya-Latorre, PhD Student City and Regional Planning music by  Schubert and himself

Meet and Greet with Advisory Board Members 

11:15am-12:15pm Mexico, Brazil and the BRICS

How have Latin American and BRICS nations uniquely shaped emerging  

markets? To what extent has the pandemic impacted their potential growth at the  cusp of the decade, and how long is the path to recovery? How multilaterals old  

and new like the New Development Bank can be part of the solution in this crisis?  Our panel of experts sheds light on many such pressing questions facing these  

emerging economies today.

Moderator: Dan Keeler, Editor, Frontier Markets, The Wall Street Journal

Panel members:

Blanca Treviño, Chair of Softtek, Monterrey, Mexico

Luis Henrique Guimaraes, CEO of Cosan, São Paulo, Brazil

Marcos Troyjo, President New Development Bank, Shanghai, China

12:15pm-12:30pm Meet and Greet with speakers

12:30pm-1:45pm EMI Report: 10 years that changed Emerging Markets Launch 5th EMI Report. Lourdes Casanova and Anne Miroux with  

Lorenzo Pavone, EmNet OECD Development Center,

Momina Aijazuddin IFC/WB,  

Alicia García Herrero, Chief Economist Officer of Natixis

1:45pm – 2:00pm Closing Remarks

Andrew Karolyi, Deputy Dean and Dean of Academic Affairs, Cornell SC Johnson  College of Business

EST Saturday, November 7th 

9:00am-9:15am Welcome and opening remarks

Mark Nelson, Anne and Elmer Lindseth Dean and Professor of Accounting, SC  

Johnson School of Management

9:15am-10:30am Case Competition (Organized by Amanda Ward and Swapnil Gupta) 10:30am-10:45am Meet and Greet

10:45am-12:15pm Pitch Competition (Organized by Diana Neves and Daita Goswamy)

10:45am-11:15am – Pitches presentations (recorded)

11:15am-11:45am – Live feedback session + winner announcement

11:45am-12:15pm – Networking session

12:15pm-12:30pm Meet and Greet

12:30pm-1:45pm The Day After: View from Emerging Markets and beyond:  Emerging markets are uniquely impacted by global crises. This year, EMs  

struggled through a global financial crisis and a pandemic—the long-term effects  of the latter are still to be seen. However, this decade has also been one of  

tremendous milestones and growth, with some countries altogether “emerging” to  become developed economies. Our panelists discuss the past and future of  

emerging economies: the good and the bad, the struggles and the hopes of some  of the most diverse and dynamic nations in the world.

Panel members:

Dr. Oby Ezekwesili, Federal Minister of Education, Nigeria

Hashem El-Dandarawy, Founder of Team 4

Yuqiang Xiao, Chairman of US Management Committee of ICBC

Chi Fan Johnson Cheng, Chairman and Founder Chi Fan Group

Anindo Dutta, Partner, Asia Pacific, Ernst & Young

1:45pm-2:00pm Meet and Greet speakers

2:00pm-2:05pm Closing Remarks

Lourdes Casanova, Gail and Rob Cañizares Director, Emerging Markets Institute

GLOBAL VISION

Founded in 2010, Cornell’s Emerging Markets Institute at the  Cornell SC Johnson College of Business provides thought  leadership on the role of emerging markets — and emerging  market multinationals — in the global economy. The Institute  brings together preeminent practitioners and academics from  around the world to develop the next generation of global  business leaders and create the premier research center on  the role of emerging markets in the global economy.

SPECIAL THANKS

The EMI conference would not be possible without the  support of so many people. Thank you to the members of  the EMI Advisory Board.

Thank you to our amazing EMI Fellows and co-Presidents of  the Conference Organizing Committee, for all their hard work  and taking the time to help us organize the conference.  Gabriel Borges De Barros Ferraresso, Swapnil Gupta,  Amanda Ward, Soraya Quiroga. And Diana Neves who led  the pitch competition.

To Mumuksha Khicha, thank you for your help with the  design of the different materials and being a great project  manager. To Mark Yeager. Maiko Minami, thank you for your  contribution. Without the support of the EMI team and the  researchers: Eudes Lopes, and Daniel dos Anjos with the  research, the conference and the report would not have  been possible.

To Noemi Poclaba and the college’s marketing team for the design of the front picture.

The Emerging Markets Institute (EMI) team

Lourdes Casanova, Gail and Rob Cañizares Director Anne Miroux, Faculty Fellow

Eudes Lopes, Research Fellow

Daniel dos Anjos, Research Assistant

Mumuksha Khicha, Project Manager

Vineetha Pachava, EMI Coordinator

Vritika Patni, Program Coordinator

Mihika Badjate, Research Assistant