Email 1: Invite/Introduce
- Primary goal: Sale
- Secondary goal: Awareness of solution/product
- Angle: Announce doors are open, introduce the product available for purchase
Send: 2 weeks before start.
Meta Data: The ultra supportive spiritual mentorship this transit requires.
Subject Options:
A: Are you on Saturn’s diss list. 🪐
B: Calling all Slayers 🧛🏻♂️
Hey <first name> have you googled “Saturn Return” lately?
It’s been all over celebrity news. Adele credited it for her divorce.
Emma Watson posted to Instagram that it was the catalyst for stepping out of the spotlight.
Sza, Kasey Musgraves AND Ariana Grande all released songs about the life-altering transit.
And that’s not including Insta and Tik-Tok astrologers who act as if every single good thing in your life is strapped to a cosmic time bomb set to go off on your 30th Birthday.
With your own return approaching you’re starting to feel as jumpy as a cheerleader in a slasher flick. Except…
Plot twist! Saturn is actually one of the most benevolent teachers around.
The thing about good teachers, though? They won’t give you a pass for half-assed effort.
So the relationship that hasn’t met your needs in years starts to crumble…
You’re downsized right out of the job that you stayed in because it’s familiar…
Friends that haven’t grown with you start to drift out of your life…
In the midst of all of this seismic change, you’re forced to contend with who you REALLY are (and the many MANY ways you’ve been hiding from that truth for a long time.)
So yeah, Saturn Return isn’t anyone’s definition of a good time, but all of the challenges involved in this capital ‘T’ transit are actually FOR you.
That said, it’s almost impossible to think about your highest good if life is tossing you around like a golden retriever with a de-stuffed Tigger toy.
That’s why I created Slay Your Saturn Return - a mega-supportive mentorship that uses archetypal Astrology and Intuitive Tarot Coaching to help you devise a study guide for Saturn’s curriculum.
Not only will you gain clarity around the themes of your return, but you’ll receive personalized lessons in Astrology and Tarot so you can stay aligned with your deepest truth long after Saturn shifts its gaze to the next cohort.
I’ll also be there to help you process and integrate some of the “What the actual fuck-ness” so you can fully spend more time feeling like a sovereign baddie and less time staring blankly into the void.
Step into your initiation and discover the powerful cosmic being you were born to become.
Doors are open, but space is limited.
Click here to find out how YOU can Slay your Saturn Return.
See you inside,
Hayley
P.S. - Tomorrow I’m going into how my own Saturn Return caused me to completely uplevel my life in every way - even if it also sucked major balls at the moment. See you then!
Email 2: Get Results
- Primary Goal: Sale
- Secondary Goal: Interest, prospects should start to feel this product is for them
- Angle: Share the benefits and what the product can do for your prospects. Use some scarcity.
Send: 12 days before close.
Meta Data: I *barely* survived my Saturn Return…
Subject Options:
A: If you had told me then…
B: This was almost a tragedy.
If you had told me in the midst of my Saturn Return that in just two short years I would be
✨Debt free
✨A homeowner in a completely different state
✨Surrounded by soul-aligned friends
✨Doing work I love every day
✨Confidently setting boundaries (like, the big TOUGH ones that make your palms sweat)
✨And ultimately just vibing with myself on every plane…
I would probably think you were on something.
Calling my Saturn Return a bit of a shit show is the understatement of the century.
Like, Saturn may not be known for its chill but nearly dying is still on the extreme side.
It was more than that, though. There were so many things that I had taken for granted about who I was and what my future would look like that were ripped right out of the realm of possibility.
It would have been so easy to just wallow in the silt of my rock bottom, bemoaning the unfairness of it all and my powerlessness to change anything.
But I wasn’t powerless.
I had tools that I could use to help me make sense of the profound chaos my life had been thrown into. I drew on my Tarot and Astrology practices and started to find real, meaningful lessons existed amidst the pain.
More and more, I began to see the events of my Saturn Return in cosmic context. I started to get serious about integrating unresolved traumas that kept derailing me from my purpose.
It wasn’t just that my life started to improve in material ways - but I started to step into a new level of sovereignty.
There are still challenges. Of course there are. This whole “becoming yourself” thing is a lifelong commitment. But now I’m able to see myself through an archetypal lens and make empowered choices.
And knowing I’ve got the resilience to thrive even when life gets switched into Hard Mode?
That’s the kind of peace most people spend thousands of dollars and plane ticket to Mexico to chase.
The same practices I used to transform my experience in some of the darkest days of my life are the backbone of Slay Your Saturn Return.
I’ll show you how to uncover your soul level truth and align that with how you show up in the world.
You’ll learn how to integrate intense life challenges as they arise and enjoy the confidence of knowing nothing can waylay you from your purpose.
As you work intentionally with Astrology and Tarot you’ll gain greater clarity around your goals and the path you need to take to achieve them.
So you can finally be free to love in a healthy and inspiring relationship have the courage to set out on your own and build your dream job, and show up for family events without feeling like you have to defend
every 👏
single👏
life choice👏
you’ve ever made.
The possibilities are unlimited, but space is not.
Only 9 openings remain.
Apply today to reserve yours.
Looking forward to reading your application,
Hayley
Email 3: Now, Not Later
- Primary Goal: Sale
- Secondary Goal: Desire, Prospects are starting to realize they need this.
- Angle: Convey incentive, scarcity, and the reason why your prospect should buy now
Send: 10 days before close
Meta Data: Space is limited - here’s why
Subject Options:
A: Only 8 7 spaces left!
B: Space is limited, potential isn’t
“Hayley, if you’re so passionate about helping me rise to the challenge of my Saturn return why are there so few openings in this program? “
Well, <first name> my dude, I ‘m glad you asked.
This isn’t a typical coaching program where you show up for a bi-weekly appointment, I tell you what to do, then you (mostly) do whatever you were planning to in the first place.
This is a high level hands on mentorship.
I’m not talking at you, I’m acting as an intermediary between you and your intuition. The purpose isn’t just to get you through your return semi-intact, it’s to give you the tools and confidence you need to be your own wisest guide.
That said, I’m not going to leave you high and dry when things go kind of sideways.
Along with VIP days where we explore your Birth chart and up-coming Saturn transits
As well as a VIP Tarot Coaching call that clarifies the archetypal energy you’re being invited to embody…
Your participation in Slay your Saturn Return comes with unlimited voxer access to me
1 monthly hour long SOS call to use as needed
AND personalized Tarot and Astrology educational resources
This can be a really messy transit, and it’s important to me that you know I’m in your corner no matter what.
The sun rises and sets on my clients. I LOVE devoting my time and creativity to supporting everyone who's entered my world, even after they’ve successfully completed their work with me.
In order to sustain that level of devotion, however, I have to seriously limit the amount of space I offer as part of my mentorships and classes.
If Saturn has you feeling like you’ve been thrown in a dryer with a bunch of rocks, don’t miss your chance to take part in this incredibly supportive, deeply transformative mentorship.
Click here to Apply
Prepare for massive over-delivery,
Hayley
Email 4: Inspire
- Primary Goal: Sale
- Secondary Goal: Build Trust
- Angle: Communicate successes other clients have had with Hayley.
Send: 7 days before close.
Meta Data: Here’s how one client found clarity.
Subject Options:
A: Feeling stuck 🕸️so was Alina
B: From “identity crisis” to empowered guidance
Have you ever tweaked your back, <first name>?
If you haven’t, stay with me - if for no other reason than to find out what back injuries have to do with tarot and astrology…
Suddenly you’re a turtle rolling back and forth trying to get your feet to the ground.
Your life contracts with each spasm.
You skip your monthly night out with your best friend.
You try and satiate your desire for sun by sitting on your balcony instead of packing up a picnic lunch with your honey.
Until you are able to get your body back in alignment every decision you make is informed by how much pain it will cause…
It’s not that different when you’ve been living out of alignment.
Your truth, your desires, your values…everything is inhibited by a drive to protect a version of you that hasn’t been true for a long time (if it ever was.)
There is this very real fear of what you might lose if you let the charade slip even for a moment.
Then Saturn comes around and forces you to ask
“Who am I being out of habit instead of from a place of empowered Truth?”
It’s trying to discover the answer to that question that brings many of my clients to me, even before Slay Your Saturn Return was even a concept.
Take Alina, for example.
She knew she had outgrown her past but felt uncertain about who she was and which action steps to take next.
In order to start building her future on a foundation of intention she needed to get clear on her values, visions and true self… but she needed help.
An interest in tarot brought her to me, and together we were able to help her ask her intuition for guidance around her ultimate business and life values.
Now, she’s able to connect with her innate wisdom and coach herself to really big breakthroughs thanks to her ability to use tarot and oracle cards with confidence.
“It was a big plus working with a coach as brilliant, empathetic, kind, funny, and generous as Hayley! If you’re on the fence - just jump - so much magic happens in your life when you work with [her].”
Alina is just one of many clients that have rekindled their sense of purpose and embraced new levels of joy in every area of their life by shedding the limitations of an old, un-aligned way of being.
<insert screen shots of social proof and shout outs from Instagram highlight reels>
If you’re ready to slough off your habitual smallness and step into a future co-created with your deepest truth, there are still a few openings in Slay Your Saturn Return…
Click here to learn how you can join.
Sparkle on cosmic friends,
Hayley
P.S. - I’ll be hopping on Instagram live TONIGHT with some of my past clients. Make sure you’re following me at @saturnreturncoach and turn on your notifications to ensure you don’t miss out on the powerful transformation stories these ladies have to tell.
I’m so inspired by every one of them, and I can’t wait for you to see for yourself what is possible.
Email 5: Trust-Building
- Primary: Sale
- Secondary: Identify and disarm objections conversationally
- Angle: Encourage Prospects to get off the fence by giving them the tools and knowledge they need to overcome their doubts.
Send: 3 days before close.
Meta Data: 5 practical results from spiritual work
Subject Options:
A: As above, so below
B: Let’s get Real about these results
Feeling uncertain about investing in a spiritual mentorship when it feels like your “real life” is falling apart, <first name>?
Let’s dig into the practical ways this mentorship can completely revolutionize how you experience your life.
.
First, though, I want to give a quick shout-out to everyone who has applied for Slay your Saturn Return so far!
I’ve been loving the thought and honesty you’ve poured into your applications. I am always awed by the people who are drawn to this work. I can’t wait to get to know you better over the next few months.
Ok, now that I’m done gushing let’s get into the practical ways Slay Your Saturn Return can totally transform your life.
- Develop greater confidence in your decision-making. When you were a kid, it probably made sense to ask the adults around you for advice. Unfortunately, outsourcing your decisions can become a hard habit to break - especially if you tend to people please. Intentional choices that support your dreams start with a clear sense of who you are and what you came here to do.
Your intuition is the real star of Slay Your Saturn Return. I’ll be there to offer support and educational resources, but your deepest truth will be central to everything we do. As you build your confidence, you’ll find that the best coach you could ever want has existed within you - and you’ll have full access for the rest of your life.
Indecision and waffling will become a thing of the past as you reap the benefits of clear, conscious choices.
- Become your own soulmate. As you start to view your life through an archetypal lens you’ll release layers of shame and self judgment. The qualities you’ve thought of as liabilities will be re-defined as some of the most divine and precious parts of your perfectly whole soul.
Throughout Slay Your Saturn Return I’ll be helping you integrate and release past traumas that keep you stuck in self-sabotaging cycles. As you heal old stories you’ll start to incorporate more of the activities that invigorate your spirit and uplift your heart.
- Rediscover your purpose. Maybe you got pulled off track by societal pressures. Maybe you’ve just been stuck in an imposter freeze for so long that your passion fizzled.
However your sense of direction got turned around, your intuition is there to provide the map you need to regain clarity. As we work together, you’ll learn how to define your values and let them point you toward the work, lifestyle, and relationships you need to live out your highest good.
- Gain enhanced clarity. Surfing the ups and downs of your life becomes easier once you’re able to see the lessons available to you when it all goes sideways.
Let’s get clear, this isn’t spiritual bypassing where we act like the very normal lows in life are some kind of spiritual failure to be ignored at all cost.
This is about being able to see the opportunities for growth even as we acknowledge the pain, and to let those invitations serve your ultimate good.
As you’re navigating the big life changes integral to your Saturn Return I’ll be just a quick Vox message away - there to help you integrate your healing and plan your next aligned action until the process becomes second nature.
- Embrace your power and watch your life transform around you. You *CAN* create a life that lights you up every day. A life filled with greater ease, deep belly laughs and late night existential conversations. A life where your work gives you a sense of meaning, and you’re lulled to sleep by a sense of fulfillment most nights.
A part of you has always known that you have the power to do this - but you’ve learned to dismiss it. “Who do you think you are” the outside world says. “Bliss is only for the chosen, glamorous few. “
But Bliss is your birthright - it’s EVERYONE’S birthright. The methods and tools I teach in Slay Your Saturn Return will prepare you for the hero's journey that you must embark upon to claim the life you are meant to be leading.
You’ll experience, again and again, the power of your intuition to lead you to exactly what you need when you need it. Eventually, the shrill nagging of your anxiety will fade out and you’ll see for yourself the dynamic force of your intention.
Even though we’ll be working with Astrology and Intuitive Tarot Coaching, the goal of our time together is to create tangible results in your life just like any other mentorship. The biggest difference is, instead of telling you what to do I’ll be teaching you how you access your own guidance.
After Slay your Saturn Return you’ll not only see positive shifts throughout your life, you’ll know exactly how you keep yourself on track well into the future.
There are still a few spaces available for the right people.
Apply today.
See ya later soul chaser,
Hayley
Email 6: Entice - Last Chance
- Primary: Sale
- Secondary: Sale
- Angle: Communicate scarcity. Convey that this is the last and final chance.
Send: The day of close.
Meta Data: One last chance to join!
Subject options:
A: This is it!
B: Well that went fast!
Holy smokes <first name> I can’t believe it’s already that time.
Today is your last day to submit your application for Slay your Saturn Return.
This mentorship is for anyone nearing their 30th birthday who:
✨Knows they are meant for something better than waking up, hating their life, and scrolling until they finally pass out - and wants support as they figure out what that looks like.
✨Feels drawn to Tarot and Astrology and wants pragmatic, research-backed methods that help them deepen their experience of life.
✨Wants to connect more deeply with their intuition and learn how to wield it with confidence.
✨Desires a powerful spiritual connection that will sustain them through even the most challenging times.
If that sounds like you, don’t miss this final chance to apply for Slay Your Saturn Return.
Get the details here
Ready to embark,
Hayley