Worksheet

Do people need my product?

1. Participant criteria

2. From criteria to screening questions

3. Keywords

4. Facebook Pages

5. Facebook Groups

6. Twitter hashtags

7. Google Plus Pages

8. Google Plus Communities

1. Participant criteria

·      Criteria 1

·      Criteria 2

·      Criteria 3

·      Criteria 4

·      Criteria 5

 


2. From criteria to screening questions

Criterion

Measurable benchmark

Screening question

Uses Facebook

Posts on Facebook at least once a week

How often do you post something on the following websites?

Reside in the US

USA

What is your country of residence?

Has a smartphone

Owns a smartphone and uses it as a primary mobile device

Which of the following do you use as your primary, personal mobile phone?

Wants to learn how to dance

Has an interest in learning how to dance

Has made at least one inquiry with a dancing school in the past month

In the past month, what did you want to learn?

Thinking about the last 30 days, how many inquiries have you made with schools that teach the following skills?

 

 

 

 

 

3. Keywords

·      Keyword 1

·      Keyword 2

·      Keyword 3

·      Keyword 4

·      Keyword 5

·      Keyword 6

·      Keyword 7

·      Keyword 8

·      Keyword 9

·      Keyword 10

 

4. Facebook Pages

Page 1

Page 2

Page 3

Page 4

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Page 6

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5. Facebook Groups

Group 1

Group 2

Group 3

Group 4

Group 5

Group 6

Group 7

Group 8

Group 9

Group 10

 

6. Twitter hashtags

Keyword

Hashtag

 

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7. Google Plus Pages

Page 1

Page 2

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Page 10

 

8. Google Plus Communities

Community 1

Community 2

Community 3

Community 4

Community 5

Community 6

Community 7

Community 8

Community 9

Community 10