LIVE DOMINATION CALL INDEX

Project Walkthroughs

  • Website design design

  • Web design for wedding photographer (getting vibe right, and stealing design from top player)  -  LDC#4 - 2:59:30
  • Design elements for high end brands - LDC#16 - 03:01
  • Converting an ugly page into a tolerable one  - LDC#16 - 03:01
  • Homepage Design (organization, vibe check, finding top players) - LDC #11 - 07:43
  • Picking the right web page builder (especially for SEO) - LDC #15 - 3:28:00
  • Matching the vibe for a high end appliance ecom page, using immersive elements - LDC #15 -  3:46:00
  • Landing Page Web Design - LDC #13 - 33:00
  • Web page planning and design - LDC#7 - 11:40
  • Ecom product page design - LDC#8 - 1:24:58

  • Organic Social Media For Local Business

  • Getting new customers in a local area via IG - LDC#10 - 17:41
  • Stealing followers from other local accounts on IG - LDC#10 - 2:41:30
  • Local business social media + events to grow business - LDC#7 - 1:15:00
  • Using Social Media to boost trust and attention for big b2b deals - LDC #3 - 03:35:31

  • Organic Social Media for global Business

  • How to make any social media post go viral - TikTok posts for Ecom Products  -  LDC #12 - 33:39
  • Creating IG reels that go viral LDC #15 - 1:14:00

  • Paid Social Media ads

  • Lead gen via FB ads for fitness training program - LDC#7 - 3:32:00
  • Paid FB ads (top player breakdown, adjusting to target market awareness, etc) - LDC#9 - 18:16
  • Paid ads selling info product to global audience - LDC #14 - 09:47
  • Applying the “Run Ads. Make Money.” testing pattern to TIkTok -  LDC#9 - 3:06:00
  • Facebook ads for custom printed clothes  - LDC#6 - 1:36:40
  • Planning testing schedule for Paid Social Media Ads -  LDC#6 - 2:53:55
  • FB Ads for Lead Gen for Caricature Artist - LDC#4 - 09:30
  • FB ads for real estate leads Simple Social media funnel - LDC #3 - 03:07:28
  • FB ad to sell identity product/service (Morocco) - LDC#2 - 2:12:06

  • Sales Page

  • Sales page - matching to your readers current awareness and state - LDC#9 - 1:08:48
  • Modeling the right sales page for your sales page project - LDC #14 - 2:36:46
  • Using session recordings to improve your page - LDC #14 - 3:04:30 
  • Sales/Landing Page walkthrough for microneedling service -LDC#6 - 3:14:40

  • Landing Page

  • Basic Landing Page conversion rate optimization - LDC#9 - 2:04:43
  • Simplify the steps in Lead Page Funnel - LDC#2 - 03:11

  • Email Marketing

  • Planning out a product launch sequence for an email list - LDC #15 - 1:38:00
  • Email Marketing - Selling Experience/Event - LDC#5 - 04:17
  • Email marketing to reactivate old customers - LDC#2 - 15:32

  • Organic Search

  • GMB + SEO for local brick and mortar store - LDC #3 - 01:12:35
  • GMB + SEO + Web Page Funnel for massage therapist - LDC#2 - 3:35:42

  • Google search ads

  • Google search ads, keyword choice and testing  - LDC#8 - 57:34
  • Lead Gen via Google search ads (entire US) LDC #3 - 01:44:00

  • Direct Sales (B2B)

  • Direct email marketing for b2b sales walkthrough - LDC#7 -2:04:33
  • Cold outreach b2b lead generation  - LDC#8- 2:48:34
  • Intro Offer + Cold Email for B2B - LDC #3 - 02:16:01

  • Planning New Product Launch

  • Ecom Bundle Product Launch  - LDC#6 - 09:00
  • Creating an intro offer for a local service business (auto garage)- LDC #3 - 06:30

Winners Writing Process Tactics

  • Truly understanding your reader and matching where they are now (THIS IS EVERYONE’S BIGGEST ISSUE NOW)

  • Full WWP walkthrough - LDC#2 - 27:52
  • Matching Every part of your copy to the customer’s internal self-dialogue  - LDC#6 - 3:54:50
  • Mapping out EVERYTHING the reader has experienced from your brand up until now  - LDC#5 - 09:10
  • How to match the tone to your avatar’s perspective - LDC#5 - 1:09:50
  • Understanding how they are trying to solve their problem now via your competitors so you can stand out - LDC #14 - 29:22
  • How to answer “What’s in it for me” in your first sentences - LDC#2 - 19:35
  • Understanding differences of awareness and sophistication  based on funnel type -  LDC#4 - 33:00
  • Understanding your b2b buyers and what they care about so you can catch their attention - LDC#7 - 2:10:30
  • Sales email outline, based of awareness levels and roadblock/mechanism/product continuum- LDC #15 -  2:28:39
  • Understanding the different sub segments in your audience - LDC#7 - 2:33:00
  • Understanding “tactical desires” and finding your USP -LDC#8 - 14:57
  • Verifying Product Market Fit (Diagram) -LDC#6 - 14:16
  • Understanding total addressable market and how to target them (diagram)  - LDC#6 - 1:22:55
  • Picking the right market to target -LDC#6 - 1:50:00
  • Identify and demolish their biggest objections - LDC#5 - 52:56

  • Writing with AI

  • Use AI to write effective copy walkthrough - LDC#2 - 1:06:05
  • Easy Chat GPT prompt everyone should use to remove friction from all copy -  LDC #14 - 1:27:07
  • Using Chat GPT to go through winners writing process and create first draft of copy -  LDC#4 - 1:42:36
  •  Using Chat GPT to write video ad scripts and meta ads (entire process of using AI)- LDC#6 - 2:43:15

  • Other  WWP Tactics

  • Why and how you should get your major copy reviewed before sending it to your client -  LDC #15 - 39:00
  • Make your copy something the can “visualize” in their mind for max desire -  LDC#4 - 2:02:05
  • The importance of modeling multiple top players - LDC #15 - 1:24:25
  • Combining multiple roadblocks into one “mega-roadblock” - LDC #15 - 1:46:00
  • How to make an info product more valuable than just watching YT videos - LDC #15 - 1:54:28
  • How to make products that take a long time to work more attractive - LDC #15 - 1:58:36
  • How and why you should manufacture a scarcity play when launching a new product LDC #15 - 2:08:00
  • When you might not use a full hero’s journey story to introduce the mechanism - LDC #15 - - 2:33:00
  • Reverse psychology email - LDC #15 - 2:38:00
  • How to ethically create a fictional hero’s journey story - LDC #15 - 2:53:30
  • How to position the OTO upsell for max conversions - LDC #15 - - 3:02:57
  • How to use the guarantee to increase perceived success rate of product -  LDC #14 - 2:14:07
  • Actual standard for your design plus how to finding the right top player to model for your landing page - LDC #13 - 1:40:00
  • How to split your time and focus between two possible target markets -  LDC #12 - 7:39
  • Creating the perfect “intro offer” to attract new customers - LDC#10 -  1:30:17
  • Making the first thing on the page match what they are looking for - LDC#7 - 20:45
  • Selling the sales call in b2b lead gen - LDC#7 - 2:17:57
  • How to increase open rates via better SLs - LDC#7 - 2:58:20
  • How to not accidentally sell against yourself with your copy -LDC#6 - 3:59:20
  • Matching SL to content- LDC#5 -37:42
  • Matching SL to content + increase their “intent” - LDC#5 -37:42
  • How to use specific immersive sensory content to sell the dream and experience - LDC#5 - 45:12
  • How to not break the trust with the reader - LDC#5 - 1:07:26
  • The importance of making a simple outline as part of the WWP before writing  - LDC#5 -1:16:00
  • Finding multiple top players to analyze on IG - LDC#5 -1:49:03
  • Ways to boost trust via social media content (even b2b)- LDC #3 - 03:01:30
  • Simple Social media funnel - LDC #3 - 02:53:55
  • Planning ideal new offer for customers - LDC#2 - 32:56

Client Aikido

  • What to do when the client is dead set on a bad idea - LDC #15 -  10.47
  • Get Money In for your client. The great filter to pick your projects- LDC#7 - 08:58
  • Your design affects their reputation. Don’t be wrong. Show high attention to detail - LDC#7 - 11:40
  • How to pitch new ideas to your clients - LDC#7 -51:55
  • How to become the most important thing in their world - LDC#7 - 1:50:00
  • What to do when your client is slow - LDC#8 - 05:44
  • How to get back control of the project via coordination  - LDC#8 -1:43:30
  • How to help general contractors in the construction nice - LDC#8 - 44:38
  • How to pick the winning project for your client (active vs passive attention) - LDC#6 - 1:14:25
  • How to use the SPIN calls to get a better price for your services - LDC#5 -2:14:47
  • Why you should always check your assumptions -  LDC #3 -20:47
  • What to do with multiple decision makers in your client’s company - LDC #3 -52: 42
  • When to avoid a bad project -  LDC#2 - 3:19:48

Other Crucial Lessons

  • Logic fail. Spending all of the time on the wrong part of the funnel - LDC #15 - 21:46
  • How much time you should be working each day to defeat the competition- LDC #15 - 32:20
  • Logic fail. Trying to scale before providing results - LDC #15 - -  55:53
  • When you should bring on your own employees - LDC #15 - - 1:10:15
  • How to pick the right intro offer for a local service business - LDC #15 - 3:20:09
  • - Warm and Local Outreach process walkthrough and improved outreach subject line  - LDC#8 - 2:10:00
  • Speed up your computer and speed up your brain - LDC#5 -30:00
  • How to use the process map to manage time and progress as fast as possible - LDC#5 -1:37:55

HOW TO SPEED THROUGH PROJECT OBSTACLES

  • USE AI TO GO FAST! - LDC #17-  5:33
  • How to not get distracted when you have multiple clients- LDC #17- 12: 54
  • The importance of asking specific questions to solve your obstacles - LDC #17-  21:02
  • What to do when you run into a snag (hint- it’s not wait 3 days) -LDC #17-  36:42
  • How to know if your obstacle is really an obstacle or something you can ignore - LDC #17-  49:49
  • What to do if you need to learn a microskill like video editing - LDC #17- 1:21:17
  • What will motivate you to invest all of your time into your project and win? - LDC #17-  1:29:04