1. Infrastructure

The actual tools that are going to be used to send and receive emails

  1. Email Service Providers - What - these are the accounts you send cold emails from

  1. Google (Google Workspace)
  2. Microsoft (Outlook)
  3. Resellers - Icemail.ai (the cheapest and best google reseller)
  4. Resellers - Zapmail.ai (this saves you 50% compared to the above)
  5. Resellers - Mailforge.ai (can get fewer accounts than Zapmail, Zap min order is 30)

  1. Email Sending Software - How - this is the software you load email accounts into, to scale your messaging

  1. Smartlead.ai
  2. Instantly.ai

  1. Email Data Providers - Who - this is the data where you get emails from

  1. Apollo.io and exportapollo.io - https://www.linkedin.com/in/abdul-wahed-7a52bb201/ - my VA to pull apollo data for me -  $4-$5 per 1000 emails

  1. SalesNavigator
  2. Crunchbase
  3. SaaSyDB
  4. Clay
  5. Others - D7, rocketreach, zoominfo

  1. Email Hygiene

  1. Only send to Double Verified Email Addresses
  2. Prospeo.io is best
  3. LeadMagic.io is a bit better but costs more
  4. Monitor Bounce Rates
  1. Keep them less than 4%
  1. Don’t track Open Rates
  2. Don’t Track Click Rates
  3. Only track Replies (ignore OOO) and Positive Replies
  1. 2-3% average reply rate
  2. 25% average positive reply rate
  3. Aim for 1 positive reply for every 300 ppl you email
  1. https://www.mail-tester.com/ 
  1. This is a tool to test your setup is correct, if you dont use a tool like Zapmail to setup your accounts

 

2. Setup

Technical setup is fundamental

  1. DKIM, DMARC, SPF
  1. This is done at the Domain level
  2. You just have to update the DNS settings for each domain

  1. Secondary or Subdomains Only
  1. Never send from your primary domain, you will burn it so fast, will wreck your SEO, your Email and your Visibility
  2. Forward secondary domain to primary

  1. Warm accounts
  1. Spend 3-4 weeks warming up new email accounts
  2. 2-3 emails a day for a few days, then 5-7 a few days
  3. Work your way up to 15 per day with 50% reply rate
  4. Always keep warming on

  1. Sending Limits
  1. 15 COLD emails per day per email accounts (max 3 email accounts per domain)
  2. 15 WARMUP emails per day per email account

  1. You will burn Domains, You will burn Email, Buy more move on

3. Copy/Offer/Angle

ABC - Always Be cTesting

The C is silent

  1. 1-3 Sequences
  1. Dont keep emailing if you’re not getting replies
  1. Subject
  1. Short, to the point
  2. Add custom variable
  1. Body
  1. Short,
  2. Value driven
  3. Soft CTA

4. Email Examples

Subject examples

  1. Curious {{first_name}}
  2. Thoughts on {{topic}} {{first_name}}
  3. Is this right {{first_name}}?
  4. {{your company name}} x {{their company name}}
  5. Just quickly {{first_name}}
  6. Quick one {{first_name}}
  7. Noticed {{something}} on your site

Linkedin

Just use https://www.heyreach.io/

Cold Email Setup

Email Accounts - $300pm

Zapmail.ai 

Email Sending - $97pm

Smartlead.ai

Instantly.ai

Automation - $350

Clay

Email Verification - $200 - $400

Prospeo.io

Apollo.io