Ad Campaign Boot Camp

AD CAMPAIGN BOOT CAMP

This is a cheat sheet of the industry's most referenced, timeless (or soon-to-be timeless) ads. To suggest an addition to the list or flag a broken link, email me at gabriel.sehringer@gmail.com.

If you’ve found this list helpful, consider donating to The Asian Mental Health Collective, The Loveland Foundation, or another of the many groups doing racial equity work right now. Thanks!

Defining Work of the Last 10-15 Years

British Airways “A British Original” [Uncommon London]
British Airways “Windows” [Uncommon London]

Beats “You Love Me” [Translation LLC]
State Farm “The Last Dance” [Translation LLC]

Burberry “Open Spaces” [Riff Raff Films + Burberry]

Burberry “Festive” [Riff Raff Films + Burberry]
VICE “Unfiltered History Tour” [Dentsu Webchutney]

Lacoste “Unexpected Encounters” [BETC]
Lacoste “The Big Leap” [BETC]
Lacoste “Timeless” [BETC]
Lacoste “Save Our Species” [BETC]
Leroy Merlin “Life’s Adventure” [BETC]

AddictAide “Like My Addiction” [BETC]

Tubi “Interface Interruption” [Mischief @ No Fixed Address]

Sydney Opera House “Play It Safe” [The Monkeys]
Tuvalu “The First Digital Nation” [The Monkeys]
LadBible “The Trash Isles” [AMV BBDO]
Essity/Libresse “Periodsomnia” [AMV BBDO]
Essity/Libresse “Bloodnormal” [AMV BBDO]
Essity/Libresse "Viva la Vulva" [AMV BBDO]
Essity/Libresse "Womb Stories" [AMV BBDO]
Guinness “Made of Black” [AMV BBDO]
TAC “Meet Graham” [Clemenger BBDO]
Snickers “Hungerithm” [Clemenger BBDO]
Airbnb “Until We All Belong” [Clemenger BBDO]
Skinny “Phone it in” [Colenso BBDO]
Pedigree “Adoptable” [Colenso BBDO]
Pedigree “K9FM” [Colenso BBDO]
Pedigree “Child Replacement Programme” [Colenso BBDO]

VW “Reduce Speed Dial” [Colenso BBDO]
DB Export “Brewtroleum” [Colenso BBDO]
P&G “The Talk” [BBDO NY]
AT&T “Close to Home” [BBDO NY]
AT&T “Cinema” [BBDO NY]
Mountain Dew KickStart: Puppy Monkey Baby + Freak Chain [BBDO NY]
GE “Unimpossible Missions”: Bell, Snowball, Wall + Lightning [BBDO NY]
GE “Childlike Imagination” [BBDO NY]
GE “The Message” [BBDO NY]
Sandy Hook Promise “Evan” [BBDO NY]
Sandy Hook Promise “Back-to-School Essentials” [BBDO NY]
Sandy Hook Promise “Teenage Dream” [BBDO NY]
FedEx “Most Dangerous Band in the World” [BBDO NY]
Regent Park School “Parkscapes” [BBDO Toronto]
NSC “Prescribed to Death” [Energy BBDO]
Getty Images “Endless Possibilities” [AlmapBBDO]
Getty Images “Endless Stories” [AlmapBBDO]

GEICO “Unskippable” [Martin Agency]
Donate Life “World’s Biggest Asshole” [Martin Agency]

School Strike 4 Climate “Climate Doctor’s Certificate” [CHEP Network]

Samsung “Flipvertising” [CHEP Network]

Oreo “OreoCodes” [VML New York]
Matilda Bay “Rejected Ales” [Howatson+Company]
Beats “Straight Outta Somewhere” [R/GA Hustle]
Beats “The Game Before the Game” [R/GA Hustle]
Ad Council “Love Has No Labels” [R/GA]
Burger King “The McWhopper Proposal” [Y&R NZ]

Axe “Find Your Magic” [72andSunny Amsterdam]

HBO Go “Awkward Family Viewing” [SS+K]
> plus Cousins, Faithful, Acceptance, Appreciation

Save the Children “Most Shocking Second a Day” [Don’t Panic London]

Channel 4 “Idents” [4Creative]
Channel 4: Meet the Superhumans, We’re the Superhumans + Super. Human. [4Creative]

IKEA “Bookbook” [BBH Singapore]
Nike “Unlimited Stadium” [BBH London]

REI “#OptOutside” [Venables Bell & Partners]
Heinz “Ketchup Fraud” [Rethink]
Coors Light “Lights Out” [Rethink]
Doritos “Spicy But Not Too Spicy” [Rethink]
Sunday Times “Icons” [Grey London]
Coca-Cola “Masterpiece” [Blitzworks]
V&A Museum “If You’re Into It, It’s in the V&A” [adam&eveDDB]
CALM “The Last Photo” [adam&eveDDB]

Harvey Nichols “Shoplifters” [adam&eveDDB]
Harvey Nichols “Sorry, I Spent it on Myself” [adam&eveDDB]
Harvey Nichols: Chickens, Mannequins + Try to Contain Your Excitement [adam&eveDDB]
John Lewis yearly Christmas ads [adam&eveDDB]
> Compilation from 2007-2013 + watch The Long Wait again
> Monty the Penguin, Man on the Moon, Buster the Boxer, The Boy & the Piano, The Beginner
John Lewis “Tiny Dancer” [adam&eveDDB]

John Lewis & Partners “Bohemian Rhapsody” [adam&eveDDB]
H&M “Come Together” [adam&eveDDB]
Marmite “Neglect” [adam&eveDDB]
Marmite “Gene Project” [adam&eveDDB]
Marmite “Lovers, Don’t Spread the Hate” [adam&eveDDB]
B-Classic “Dvorak” [DDB Brussels]
Play-Doh “The Gallery of Emerging Species” [DDB Paris]

Ubisoft “Green Dawn” [DDB Paris]
Skittles: Exclusive the Rainbow + Broadway the Rainbow [DDB Chicago]
Progressive “Dr. Rick” [Arnold]
Krylon “Pinterest Yard Sale” [Deutsch NY]
H&M “Close the Loop” [Forsman & Bodenfors]
Volvo “Epic Split” [Forsman & Bodenfors]
Volvo “Live Tests”: Look Who’s Driving, Hamster + Hook [Forsman & Bodenfors]
IKEA “Irresistible Pointless Ads” [Akestam Holt]
Kenzo “World” [The Framework]
Louis XIII “100 Years” [Fred & Farid]
Libération “The Refugee Edition” [Fred & Farid]
PedidosYa “World Cup Delivery” [GUT Buenos Aires]
Stella Artois “The Artois Probability” [GUT Buenos Aires]
Samsung “Ostrich” [Leo Burnett]
Art Institute “Van Gogh BNB” [Leo Burnett]

ChangeTheRef “The Lost Class” [Leo Burnett]
IKEA “Cook This Page” [Leo Burnett Toronto]
Spanish Lottery “Justino” [Leo Burnett Madrid]

Dali Museum “Dreams of Dali” [Goodby Silverstein & Partners]
Lunchables “Lunchabuilds” [Goodby Silverstein & Partners]

Xfinity “Emily’s Oz” [Goodby Silverstein & Partners NY]
Coca-Cola “Recycle Me” [WPP Open X, led by Ogilvy NY]
CeraVe “Michael CeraVe” [Ogilvy NY]
“Refugee Nation” [Ogilvy NY]
IBM “A Boy and His Atom” [Ogilvy NY]
IBM “Smarter Cities” [Ogilvy Paris]
Kiwi “Portraits Completed” [Ogilvy Chicago]
Salta “Beer Tooth” [Ogilvy Argentina]
Sagawa Shoyu “The Soy Sauce Posters” [Ogilvy Japan]

PAE “Morning After Island” [Ogilvy Honduras]
NZ Police Force: Freeze + Breaking News [Ogilvy NZ]

Burger King “Burger Glitch” [DAVID São Paulo]
Burger King “Confusing Times” [DAVID Madrid]
JCDecaux “Meet Marina Prieto” [DAVID Madrid]

MACMA “Man Boobs” [DAVID Miami]
Burger King “The Proud Whopper” [DAVID Miami]

Burger King “Google Home of the Whopper” [DAVID Miami]
Burger King “Burning Stores” [DAVID Miami]
Burger King “Whopper Neutrality” [DAVID Miami]
Burger King “Stevenage” [DAVID Miami + DAVID Madrid]
Burger King “Moldy Whopper” [DAVID Miami + INGO Stockholm + Publicis]
Swedish Tourist Association “The Swedish Number” [INGO Stockholm]
Twitter “What’s Happening?” [Twitter In-House]
Dollar Shave Club “Our Blades Are F***ing Great” [DSC In-House]

Burger King “Turning Their Tweets Against Them” [MullenLowe]

Tomcat: “Dead Mouse Theater” + “Facebook Not Live” [Barton F. Graf]
Emerald Nuts “Yes Good” [Barton F. Graf]
Little Caesars “Big Dreams” [Barton F. Graf]

Boost Mobile “Boost Your Voice” [180LA]

Budweiser “TagWords” [Africa]

House of Lapland “Salla 2032” [Africa]
Audi Quattro “Candide Thovex”: part 1 + part 2 [Lowe Stratéus]
Orange “WoMen’s Football” [Marcel]

Back Market “Hack Market” [Marcel]
Carrefour “Black Supermarket” [Marcel]
Amazon Prime “Great Shows Stay With You” [Droga5 London]

Android “Friends Furever” [Droga5]

Hillary Clinton “Role Models” [Droga5]

Newcastle Brown Ale: No Bollocks + If We Made It [Droga5]
Under Armour “I Will What I Want” [Droga5]
Under Armour “Rule Yourself” [Droga5]
Google Pixel “Life By You, Phone by Google” [Droga5]
Google Pixel “Ask More” [Droga5]
NY Times “The Truth”: part 1 + part 2 [Droga5]
NY Times “He Said She Said” [Droga5]
NY Times “Life Needs Truth” [Droga5]
Tourism Australia “Dundee Returns” [Droga5]
Mailchimp “Did You Mean Mailchimp?” [Droga5]
Hennessy: The Man Who Couldn’t Slow Down, The Piccards + The Ride [Droga5]
Hennessy V.S. “Major” [Droga5]
Christie’s “The Last Da Vinci” [Droga5]

IHOP “IHOB” [Droga5]
Johnsonville “Made the Johnsonville Way” [Droga5]
Facebook “Find Each Other” [Droga5]
Meta “Project Tokyo” [Droga5]

HBO “For the Throne” [Droga5, W+K, Giant Spoon, and 360i]

Old Spice: Mom Song + Dad Song [Wieden + Kennedy]
Old Spice “Legendary Man” [Wieden + Kennedy]
Nike: Unlimited You, Unlimited Future + Unlimited Youth [Wieden + Kennedy]
Nike “Come Out of Nowhere” [Wieden + Kennedy]

Nike “Swoosh Vote” [Wieden + Kennedy]
Nike “Breaking2” [Wieden + Kennedy]
Nike “Dream Crazy” [Wieden + Kennedy]
Nike “Dream Crazier” [Wieden + Kennedy]
Nike Mexico “Juntas Imparables” [Wieden + Kennedy]
KFC “The Return of the Colonel” [Wieden + Kennedy]
KFC “11 Herbs and Spices” [Wieden + Kennedy]
Samsung “Busy Busy Busy” [Wieden + Kennedy]
DoorDash “DoorDash-All-the-Ads” [Wieden + Kennedy]

Southern Comfort “Whatever’s Comfortable” [W+K NY]
> Beach, Shampoo, Karate + ShottaSoCo
The Atlantic “Am I Typecast?” [W+K NY]
Jordan “Re2pect” [W+K NY]
Nike “Home” [W+K London]
Lurpak: Where There Are Cooks and Smoooth [W+K London]
Honda Type R “The Other Side” [W+K London]
Finish “I Love Doing Dishes” [W+K London]
Three “Phones Are Good” [W+K London]

Three “Dance Pony” [W+K London]
Nike “Nothing Beats a Londoner” [W+K London]
Nike “What Are Girls Made Of?” [W+K Amsterdam]
Citizen “Chasing Horizons” [W+K Amsterdam]
S7 Airlines: The Best Planet + Visit Earth [W+K Amsterdam]
Nike “Badge of Honor” [W+K Shanghai]
Nike “Da Da Ding” [W+K Delhi]

KFC “FCK” [Mother London]
IKEA: Playin’ With My Friends, T-Shirts, Ghosts, + Beds [Mother London]
NY Public Library “InstaNovels” [Mother NY]
Black Forest “So Juicy, Ja!” [JOAN Creative]

Cadbury “Made to Share” [VCCP London]
State Street “Fearless Girl” [McCann NY]
Lockheed Martin “Field Trip to Mars” [McCann NY]

Metro Australia “Dumb Ways to Die” [McCann Melbourne]
Microsoft Xbox “The Everyday Tactician” [McCann London]
Microsoft Xbox “Survival Billboard” [McCann London]
Microsoft Xbox “Football Decoded” [McCann London]
Microsoft Xbox “Fanchise Model” [McCann London]

Coca-Cola “First Taste” [McCann Europe]
Adidas Originals “Original is Never Finished” [Johannes Leonardo]
P&G “The Look” [Saturday Morning]

Diesel: Go With the Flaw + Keep the World Flawed [LePub Milan]
Heineken “Pub Museums” [LePub Milan + Publicis Dublin]
Heineken “Pub Succession” [LePub Milan + Publicis Dublin]
Black Lives Matter “Unsafety Check” [JWT NY] — warning: graphic content
ING “The Next Rembrandt” [JWT Amsterdam]

Squarespace “Calling JohnMalkovich.com” [JohnXHannes]

Expensify “Expensify This” [JohnXHannes]
Montefiore “Corazon: Give Your Heart” [JohnXHannes]
Upwork “This is How We Work Now” [Alto]

Conservation International “Nature is Speaking” [TBWA\Media Arts Lab]
Apple “Shot on iPhone” [TBWA\Media Arts Lab]
Apple HomePod “Welcome Home” [TBWA\Media Arts Lab]
Apple “Unlock” [TBWA\Media Arts Lab]
Apple “Barbershop” [TBWA\Media Arts Lab]
Apple AirPods: Sway and Stroll [TBWA\Media Arts Lab]
Apple AirPods: Bounce and Snap [TBWA\Media Arts Lab]
Apple “The Greatest” [Apple]
Apple “Detectives” [Apple]

Corona “Native Sportscasters” [We Believers]
Adidas “Billie Jean King Your Shoes” [TBWA\Chiat\Day NY]
SickKids VS “Undeniable” [Cossette]
McDonalds “Follow the Arches” [Cossette]
TV2 “All That We Share”: Year 1 + Year 2 [&Co.]
Momondo “The DNA Journey” [&Co.]

KPN Telecom “Evert_45” [N=5]
Palau Legacy Project “The Palau Pledge” [Host/Havas]
Hornbach: Faces, Symphony, You’re Alive + Sweat it Out [Heimat Berlin]

Shiseido “High School Girl” [Watts Tokyo]
Playstation “Gravity Cat” [Hakuhodo Tokyo]
LEICA “100” [F/Nazca Saatchi & Saatchi]
BGH “Dads in Briefs” [Del Campo Nazca Saatchi & Saatchi]
Tide “It’s a Tide Ad” [Saatchi & Saatchi]
Tonal “Stop Working Out in the Past” [Quality Experience]
Spotify “Spreadbeats” [FCB New York]

Dramamine “The Last Barf Bag” [FCB Chicago]
Contours “Baby Stroller Test-Ride” [FCB Chicago]
Michelob Ultra “Dreamcaster” [FCB New York]

Michelob Ultra “McEnroe vs. McEnroe” [FCB New York]
Burger King “The Whopper Detour” [FCB New York]
Black & Abroad “Go Back to Africa” [FCB/SIX]
Black & Abroad “The Black Elevation Map” [Performance Art]
TNT “Push to Add Drama” [Duval Guillaume]
Lion “Furphy, What the Truck?” [Thinkerbell]

The Times “JFK Unsilenced” [Rothco]

Pop-Tarts “The First Edible Mascot” [Weber Shandwick]

Husqvarna “Happy Birthday From Earth” [Prime Weber Shandwick]

Best of the Early 2000s

The Guardian “Three Little Pigs” [BBH London]
Johnnie Walker “The Man Who Walked Around the World” [BBH London]
Levi’s “Flat Eric” [BBH London]

Levi’s “Odyssey” [BBH London]
Levi’s “Dangerous Liaison” [BBH London]
Axe “Fear No Susan Glenn” [BBH NY]

Google Chrome “Speed Tests” [Google Creative Lab + BBH NY]
Google “Dear Sophie” [Google Creative Lab + BBH NY]

Google “Parisian Love” [Google Creative Lab]

Skittles: Pinata + Touch + Tube Sock + Rabbit [TBWA\Chiat\Day NY]
Starburst: Factory + Little Lad [TBWA\Chiat\Day NY]
Combos “Man-Mom” [TBWA\Chiat\Day NY]
Gatorade “Replay” [TBWA\Chiat\Day]
Fox Sports “Beware of Things Made in October” [TBWA\Chiat\Day]
Adidas “Hello Tomorrow” [TBWA\Chiat\Day]
Levi’s “Crazy Legs” [TBWA\Chiat\Day]

Apple “Get a Mac (Mac vs. PC)” [TBWA\Chiat\Day]
Apple iPod “Silhouettes” [TBWA\Chiat\Day]

Jameson Lost Barrel + The Hawk of Achill + The Iron Horse [TBWA\Chiat\Day]
Apple “Misunderstood” [TBWA\Media Arts Lab]

Adidas “Impossible Goalkeeper” [TBWA\Germany]
Adidas “D Rose Jump Store” [TBWA\London]
Playstation “Mountain” [TBWA\London]
The Zimbabwean “Trillion Dollar Campaign” [TBWA\Hunt Lascaris]
BMW “Starry Night” [TBWA\Hunt\Lascaris]
PENNY “Price Packs” [ServicePlan Germany]
Weetabix “Steeplechase” [WCRS]
Reebok “Escape the Sofa” [Lowe London]

Magnum “Find Your Summer” [LOLA MullenLowe]
American Greetings “World’s Toughest Job” [MullenLowe]

FedEx “Stolen Idea” [McKinney]

Washington Lottery “Flightless Birds” [Publicis Seattle]

Tourism Queensland “The Best Job in the World” [SapientNitro Brisbane]

Dior Homme “Un Rendez Vous” [The Style Council]
Uniqlo “Uniqlock” [Projector Tokyo]
Brylcreem “Effortless” [Havas London]

VW “Drivers Wanted”: Big Day, Pink Moon + Sunday Afternoon [Arnold]
Truth “Body Bags” [Arnold and CP+B]
IKEA “Lamp” [Crispin Porter + Bogusky]
Mini “Let’s Motor” [Crispin Porter + Bogusky]
Burger King “Subservient Chicken” [Crispin Porter + Bogusky]
Burger King “Whopper Virgins” [Crispin Porter + Bogusky]

Burger King “Whopper Freakout” [Crispin Porter + Bogusky]
Burger King “Whopper Sacrifice” [Crispin Porter + Bogusky]
Bolthouse Farms “Eat ‘Em Like Junk Food” [Crispin Porter + Bogusky]
American Express “Small Business Saturday” [Crispin Porter + Bogusky]
The Natural Confectionery Co: Trumpets, Pineapple, Hide & Seek, Magic, Telephone [Fallon]
Cadbury “Gorilla” [Fallon London] → “Is Cadbury’s drumming gorilla the best ad of all time?”
Sony Bravia “Color Like No Other”: Bouncy Balls + Paint [Fallon]
EDS “Cat Herders” [Fallon]
Sports Illustrated “You May Not Get It” [Fallon]
BMW “The Hire” [Fallon]
FOX “Regional Sports” [Cliff Freeman & Partners]
Harley-Davidson “Peanuts” [Carmichael Lynch]
Diesel “SFW XXX” [The Viral Factory]
Samsung “Charge” [The&Partnership]
Epuron “Mr. W” [Nordpol Hamburg]
VW “The Force” [Deutsch]
Verizon Droid “48 Hours” [mcgarrybowen]
Thorntons “Stuck” [Shop London]
VW “Protection” [BMP DDB]
VW “Heaven” [BMP DDB]

VW “The Fun Theory” [DDB Stockholm]
Diet Pepsi “Truck” [DDB NY]
Water is Life “Hashtag Killer” [DDB NY]
Bud Light: Swear Jar + Clothing Drive [DDB Chicago]
Budweiser “Whassup?” [DDB Chicago]
Budweiser “Real Men of Genius” [DDB Chicago]
State Farm “State of Unrest” [DDB Chicago]
Philips “Carousel” [DDB London x Tribal DDB]
Smart “Txtbks” [DDBDM9]

Nike “Chalkbot” [Deeplocal]
Carlton Draught “Big Ad” [Y&R Melbourne]
Toshiba “With 10 Years of Life” [Dentsu]
Axe “Destiny” [Ponce Buenos Aires]
BAFICI “Cat with a Pipe” [la comunidad Buenos Aires]
Ecko “Still Free” [Droga5]
Puma: After Hours Athlete + Hardchorus [Droga5]
Bing “Decode Jay-Z” [Droga5]
Honey Maid “This is Wholesome” [Droga5]
“Help I Want to Save a Life” [Droga5]
JCER “The Great Schlep” [Droga5]

UNICEF “Tap Project” [Droga5]
Jim Beam “Parallels” [StrawberryFrog]
Monster.com “Moose” [BBDO NY]
GE “Time Upon a Once” [BBDO NY]

HBO “Voyeur” [BBDO NY]
Lowe’s “Fix in Six” [BBDO NY]
VISA: Broadway Poem + Post-9/11 Broadway Tribute [BBDO NY]
Foot Locker “It Wouldn't Be Weird If It Was Sneakers” [BBDO NY]
Guinness “Wheelchair Basketball” [BBDO NY]
Snickers “You’re Not You When You’re Hungry”: Betty White + more [BBDO NY]
Guinness “Noitulove” [AMV BBDO]
Guinness “Sapeurs” [AMV BBDO]

Sainsbury’s “Christmas is For Sharing” [AMV BBDO]
Amnesty International “Trial by Timeline” [Colenso BBDO]
Carlton Draught “Beer Chase” [Clemenger BBDO]

Skittles “Cat Lick” [BBDO Toronto]
Diesel “Be Stupid” [Anomaly]
Johnnie Walker “The Gentleman’s Wager” [Anomaly]
Tide “Talking Stain” [Saatchi & Saatchi]
eTrade “Wasted” [Goodby Silverstein & Partners]
Logitech “Ivan Cobenk” [Goodby Silverstein & Partners]
Comcast “Rabbit”ore

[Goodby Silverstein & Partners]
GEICO “Hump Day” [Martin Agency]
GEICO “Kash” [Martin Agency]
GEICO “Cavemen” [Martin Agency]
More GEICO campaigns + Pinocchio + Words Hurt [Martin Agency]
Wrangler “We Are Animals” [Fred & Farid]
P&G Always “Like a Girl” [Leo Burnett]
Coca-Cola “Small World Machines” [Leo Burnett Sydney]
TMB Bank “Panyee FC” [Leo Burnett Thailand]

John West Salmon “Bear Fight” [Leo Burnett London]
Car One: Inheritance, Blueberries + Love Story [Leo Burnett Buenos Aires]

LIDL “DILL” [INGO Stockholm]
Nike “Nike+ Fuelband” [R/GA]
Red Bull “Stratos” [Red Bull Brand]
GoDaddy “Stick It” [Barton F. Graf]
350Action “Climate Name Change” [Barton F. Graf]
Clash of Clans “Revenge” [Barton F. Graf]
Kayak: Surgeon, Stairlift, 5-Man Job + Pupils [Barton F. Graf]
Little Caesars: Cast, No Rules, Log In + Hold Music [Barton F. Graf]

Mercedes-Benz “Chicken” [Jung von Matt]
Konzerthaus Dortmund “Concert Milk” [Jung von Matt]
Intermarché “Inglorious Produce” [Marcel]

Lurpak: The Cook, Rainbow, Good Proper Food + Adventure Awaits [W+K London]
Dos Equis “Most Interesting Man” campaign [Euro RSCG]

Oreo “Dunk in the Dark” [360i]
Canal+ “The Bear” [BETC]

Canal+ “The March of the Emperors” [BETC]
Evian “Babies”: Roller Babies, Baby Inside + Baby & Me [BETC]

Dove “Campaign for Real Beauty” [Ogilvy, multiple offices]
> Evolution, Real Beauty Sketches + Little Girls
Coca-Cola “Hands” [Ogilvy China]
British Airways “Magic of Flying” [Ogilvy UK]
Reebok “Terry Tate: Office Linebacker” [Arnell Group]

Virgin Mobile “Blinkwashing” [Mother NY]

Chipotle: The Scarecrow and Back to the Start [CAA]

DirecTV “Get Rid of Cable” campaign [Grey]

eTrade “Baby”: spots + background [Grey]
Canon “Inspired” [Grey]

Panda Cheese “Never Say No to Panda” [Advantage Egypt]

Intel “The Beauty Inside” [Pereira & O’Dell]
Samsung Galaxy “The Next Big Thing” [72andSunny]
K-Swiss “The MFCEO” [72andSunny]
Benetton “Unhate” [72andSunny Amsterdam]

Older Classics

Apple “1984”
Apple “Think Different”
The Independent “Litany”
VW “Snow Plow”
VW “Funeral”
VW “Think Small”
Xbox “Champagne”
CA Milk Processor Board “Got Milk?”
> Got Milk “Alexander Hamilton”
> Got Milk “Heaven or Hell”
Guinness “Surfer”
Guinness “Swimmer”
Guinness “Tipping Point”
Jeep “Snow Covered”

Stella Artois “Last Orders”
Stella Artois “Ice Skating Priests”
Levi’s “Drugstore”
Levi’s “Creek”
Levi’s “Laundrette”
Levi’s “Blind Man”
Coca-Cola “Hilltop”
Coca-Cola “Christmas Caravan”

Monster “When I Grow Up”
FedEx “Fast Talker”

FedEx “Didn’t Ship With FedEx”
Budweiser “Frogs”
Budweiser “Lizards”
Absolut “Absolut _____”

Nike “Just Do It”

Nike “Tag”
Nike “Parklife”
Nike “If You Let Me Play”
Nike “Wings”
Nike “Jordan 1, Newton 0”
Nike Jordan “Mars Blackmon”
Nike Golf “Hacky Sack”
Gatorade “Be Like Mike”
Pepsi “Pepsi Generation”: Michael Jackson + Cindy Crawford
Pepsi “Your Cheatin’ Heart”

Talens Rubber Cement “Nuns”
McDonald’s “The Showdown”
Chanel No. 5 “Share the Fantasy”
Hamlet Cigars “Photobooth”
Wendy’s “Where’s the Beef?”
Playstation “Double Life”

The Guardian “Skinhead”
The Economist print ads
Avis “We Try Harder”
Jack in the Box “Jack’s Back”