Visual Aesthetic

Information organization

Navigation

User

Step by step observation

Looking for new york times blog page:

  1. Starting at NYT main page
  2. Searches “blog section”
  3. Goes to google.com
  4. Searches “blogs new york times”
  5. Reaches destination

Looking for last world cup

  1. Starting from blog directory
  2. Clicks “Sports”
  3. Clicks “Goal”
  4. Clicks “World Cup” in Tag list
  5. Reaches destination

Looking for last world cup

  1. Starting from blog directory
  2. Clicks “Sports”
  3. Clicks “Goal”
  4. Clicks “World Cup” in Tag list
  5. Reaches destination

Looking for Opinion Section

  1. Starting on blog directory
  2. Scrolls down to “opinion columns”
  3. Reaches destination

Looking for past article

  1. Starting on an article
  2. Scrolls down

(Expected it to be on the top left of article page)

Searching for a tech article:

  1. Click on tech blog
  2. Search iPhone 4s
  3. Reaches a list of relevant articles

Find a blog article titled as writer:

  1. Start at blog directory
  2. Scrolls down to opinion section
  3. Success!

Find a food blog

  1. Directory
  2. Click “Health and Family”
  3. Nothing there
  4. Scroll up
  5. Search “Food blog” in NYT
  6. Opens 1st link
  7. Success