Perception | Chapter ______ | Examples from film: |
Sensation & perception | (Solomon, p. ____) |
|
Sensory marketing & Kinsei engineering | (Solomon, p. ____) |
|
Sensory thresholds | (Solomon, p. ____) |
|
Subliminal perception | (Solomon, p. ____) |
|
Attention & sensory overload | (Solomon, p. ____) |
|
Personal selection factors | (Solomon, p. ____) |
|
Gestalt | (Solomon, p. ____) |
|
Bias | (Solomon, p. ____) |
|
Semiotics | (Solomon, p. ____) |
|
Perceptual positioning | (Solomon, p. ____) |
|
Personality and Lifestyle | Chapter ______ |
|
Freudian theory | (Solomon, p. ____) |
|
Dichter's consumption motives | (Solomon, p. ____) |
|
Archetypes & the collective unconscious | (Solomon, p. ____) |
|
Trait theory | (Solomon, p. ____) |
|
Brand personality | (Solomon, p. ____) |
|
Lifestyle & consumption | (Solomon, p. ____) |
|
Complementarity & consumption constellations | (Solomon, p. ____) |
|
Psychographic segmentation | (Solomon, p. ____) |
|
Geodemography | ( p. ____) |
|
Group Influence | Chapter ______ | Examples from film: |
Reference groups & their forms of influence | (Solomon, p. ____) |
|
Types of social power | (Solomon, p. ____) |
|
Brand communities, brandfests, & consumer tribes | (Solomon, p. ____) |
|
Membership, aspirational, & avoidance groups | (Solomon, p. ____) |
|
Deindividuation and its effects | (Solomon, p. ____) |
|
Conformity | (Solomon, p. ____) |
|
Opinion leaders, market mavens | (Solomon, p. ____) |
|
Sociometry & social networks | (Solomon, p. ____) |
|
Word-of-mouth & strategies | (Solomon, p. ____) |
|
Social networking | (Solomon, p. ____) |
|
Guerrilla & viral marketing | (Solomon, p. ____) |
|
Subcultures | Chapter __ |
|
Subcultures and Microcultures | (Solomon, p. ____) |
|
Ethnic subcultures | (Solomon, p. ____) |
|
Deethnicization | (Solomon, p. ____) |
|
Stereotypes | (Solomon, p. ____) |
|
Acculturation | (Solomon, p. ____) |
|
American subcultures | (Solomon, p. ____) |
|
How religion influences consumption | (Solomon, p. ____) |
|
Age Cohorts | (p. ____) |
|