Week 3: Ideate (Brainstorming and conceptualisation)

Led by: Grainne Conole, Leicester

Co-facilitators: Rebecca Galley, OU and Ale Armellini (??)

Front page image

Introductory paragraph

This week introduces the notion of visual representations and their value in enabling design thinking, discourse and sharing. There will be opportunities to experiment with collaborative

sketching, storyboarding and scenario techniques, and to trial a range of learning design tools such as the OULDI feature cards, pedagogy profile and course map.

Learning outcomes and outputs

MOOC’s outcomes

Week’s outcomes


Recognise Curriculum Design and Learning Design as approaches to educational practice and a field of scientific inquiry.

Identify the methods of representation you (and/or your institution) currently employ to represent the curriculum, and compare with representations used in the field of learning design

Analyse the benefits and limitations of a series of methods of representation across a range of educational contexts

Communicate the benefits and limitations of a series of representational approaches as experienced

List with discussion on Cloudworks

Blog post (plan - before)

Blog post (reflect - after) and Cloudworks discussion

Identify the links and distinctions between Curriculum Design, Learning Design, Instructional Design, and Educational Design Research.

Explore a range of representations, tools and methodologies of Curriculum Design and Learning Design.

Choose a series of representation that will help you brainstorm and conceptualise your design, and that are appropriate for your educational context

Evaluate the effectiveness and impact of the representations you chose on your design practice, and the quality of your design product

Blog post (portfolio)

Blog post (reflect - after) plus peer evaluation of others’ choice and application of approaches

Initiate and develop a Curriculum Design / Learning Design project in their domain of practice, using the principles, representations, tools and methodologies presented in the MOOC - either by the MOOC team or by its participants.

Use/ apply a series of representations to brainstorm and conceptualise your learning design project.

Designs (portfolio)

Tasks in sequence (total 9 hrs 25 mins, *short route - 2 hrs 35 mins) Resources to be developed and linked to have been underlined here and listed below

Thursday activities

*1. Begin by watching the 20 minute slidecast introduction and then

2. Participate in the Google hangout discussion [Insert time and URL].

*3. Complete between 2 and 5 of the introductions to representational techniques or tools listed below. Each will take about 30 minutes.

Friday activities

*4. Collaboratively create a table of representations detailing the benefits and limitations of each, and decide which representations you will apply to your own project.

Weekend activities

4. Use your chosen representations to brainstorm and conceptualise your own project, upload them to your learning blog, and write an evaluative blog post.

Monday activities

5. Invite others to review your designs, and review the designs of 2 or 3 other participants and provide feedback on their blogs

Tuesday activities

*6. Google hangout discussion [Insert time and URL].

Wednesday activities

*7. In your blog, review and reflect on the week's activity and identify the progress you have made in your design this week. Finally, plan your next steps.


Links/ URL


A web page introducing the topics for that week

A video introduction to the week

A Slideshare presentation (theory and history)

2x Google hangout discussion space (and subsequently the recordings)

Cloud with benefits and limitations table and discussion

OER Collaborative sketching

OER OULDI Course features and course map

OER OULDI Activity profile

OER Viewpoints cards: Assessment and Feedback

OER Viewpoints cards: Learner engagement

OER Carpe Diem Story board

Additional reading and references

Conole, G. (Forthcoming). Designing for learning in an open world. New York, Springer.

Original text and design discussion

Thursday        *1. Watch video introduction to the week’s activities (5 mins)

*2. Watch asynchronous Slidecast presentation (introduction to theory and history) (20 mins)

3. Engage in synchronous, facilitated Google hangout discussion seeded with some critical questions (40 mins)

Friday        4. Share and discuss examples of representations used in own institutional/educational context (30 mins)

*5. Complete between 2 and 5 introductions to representational techniques and tools (to include a short theoretical introduction, practical demonstration and short scenario activity) (30 mins each)

*6. Collaboratively, create a table of representations detailing the benefits and limitations of each (30 mins)

7. Decide which representations you will apply to your own project  and write a short blog post explaining your choices (15 mins)        

Weekend        8. Create a set of representations of your own project, add them to your blog and share the link to them with others (2 hours)

Monday        9. Review the representations of 2 or 3 other participants and provide feedback to them on their blogs (30 mins per person)

Tuesday        *10. Engage in Google hangout discussion reviewing and reflecting on week’s activity (40 mins)

        11. Write a short blog post identifying progress and next steps (15 mins)