Sharing the love...
A hairdresser with writer’s block asked me to come up with the right words for her new promotional material:
“We love it when you love your hair.
And, you know what?
We want to share that feeling!
Tell a friend what makes us special, and you’ll both get 50% off your next visit.
What’s not to love?”
Going for Recovery...
A charity specialising in drug & alcohol rehab needed approachable content for their new website, with a focus on recovery:
“Recovery means more than being free of substances. We engage with the person, working to improve health and well-being as well as dealing with surrounding issues, so that each individual can find meaning in their lives and a place in their community.”
Coming up with the goods...
A friend in marketing wanted her new website to be pitch perfect, so asked me to give it the once over:
“You have a new campaign to get off the ground and up and running. The pressure’s on, and your marketing team is over-stretched. Do you sometimes need a safe pair of hands to take some of the weight? I can deliver an effective and creative solution to your marketing needs, on time and on budget.”
Working with Matt Byrom at 40/40 Media Limited,I provided content for a company’s new website, detailing corporate energy & telecom bills management.
Having met with the clients & gained an overview of the business, I wrote the copy & liaised with the directors until the website provided all of the necessary information in a professional yet readable style:
“With today’s volatile energy markets, how does your business decide how best to manage the rising costs of energy contracts? We bring years of expertise and knowledge to negotiate the very best energy deal for your company, making sure that you purchase at the right time and saving you money”
Implants, crowns & root canal work...
This project for Jo Dickie Marketing featured a new website for a dental practice specialising in dental implants & reconstructive work.
The client needed complex information to be presented in a clear & accessible style, requiring me to take on independent research to achieve the end result:
“The implant consists of a small screw made of high quality surgically pure titanium. A small hole is carefully drilled into the jawbone and the implant is is inserted. Over the next two to four months, the implant heals and integrates, with new bone cells growing over the surface of the titanium and ‘locking’ it into place - a process known as osseointegration”
A physiotherapy clinic wanted their brochure and website to emphasise the benefits of physiotherapy treatment whilst instilling a sense of confidence & effectiveness. The focus was on clarity & professionalism, & the client was keen to have a strong input into the text that was to be used:
“Do you have an injury following an accident or sports injury? Concerns about posture, a bad back, whiplash?
We offer a professional and friendly consultation, including a comprehensive physical assessment of your individual problem, leading to a personalised treatment programme aimed at getting you moving again.”
The Web Angels project at Manchester Metropolitan University delivered a user-maintainable web presence to community groups allowing them to communicate with their funders, volunteers & client groups.
Using original copy from the migrants themselves, I enabled the website creators to improve the grammatical structure & readability of the content, although the end result was still very much their own work:
“This website aims to provide support to those moving to the UK... You will be able to obtain up-to-date information about coming events, learn about the rules, regulations and reality of living here, and find out how to access local government services.”
I’m involved with the H&R Ainscough Barge Restoration group; this is from a piece I wrote for the local paper:
“One of the boats gathered at Burscough Wharf last weekend was Ambush, a seventy-two foot working boat, built in 1933 for the Ainscough Mill fleet and still used today to deliver diesel to the present day boats on the Leeds/Liverpool canal.
Derek Bent, who also owns sister boat Viktoria, has been working on the canal since 1956, and acquired Ambush in the late nineties, when she was being used as a restaurant boat.
And it's great, he says, that she's once more earning her keep on her home canal.”
Short and sweet...
I’ve had a number of short stories published, & will be reading at Didsbury Arts Festival with ManBooker shortlisted author Alison Moore later this year. Here are a couple of extracts to whet your appetite:
“It had started with touch, the brushing of fingers in a talking group, a meeting of eyes behind the scenes. She had been untouched for so long that her skin was stretched and tight over the backs of her hands, and sharp bones scraped at the flesh of her cheeks; beneath her hair, the nape of her neck was resigned. Wherever his fingertips rested, an archipelago of warmth came into being and pulsed in company with her heart, demanding, needing, expecting more. And more there was. Soon, her very existence was bound within the memory of each brief encounter, and she perched tirelessly on the edge of her day in readiness for the moments when he would come to steal her away.”
From At the End of Summer, www.paraxis.org.uk
“Soon I’m back at my mooring, waiting for fuel. You don’t hear Ambush coming: there’s just a moment of darkness when she cuts out the light from the portholes, and she’s alongside. Derek lassoes the rope while I stick the kettle on and go up on the back deck to clear a way through all the wood and shoes and umbrellas and folding chairs that I keep there. Derek laughs at me and shakes his head.
While the tank fills, we sit down and have some tea. He’s shaved off his beard, fed up with all the Father Christmas comments, and you can see the cleft in his chin. If Kirk Douglas had been a Wigan boatman, he’d look a lot like Derek. We catch up with news, and he heads off again. Antioch shifts very slightly as Ambush pulls away and I hear Derek’s final sentence again.
‘You’re alright, cock,’ he says. ‘You’ll be alright.’”
From Ambush, www.gumbopress.co.uk