Summer School

Management of Creativity in an Innovation Society

Montreal & Barcelona, July 1-16, 2011


PROGRAM WEEK 1

MONTREAL, JULY 1 - 8, 2011

FRIDAY JULY 1

WELCOME EVENING

Venue: Pointe-à-Callière, Montreal Museum of Archeology & History,

350 Place Royale, Old Montreal

18:30        Museum visit & Welcome cocktail

SATURDAY JULY 2

INTRODUCTION TO THE CREATIVE ECONOMY

Venue: HEC Montréal, 3000  Côte-Sainte-Catherine, Salle Standard Life, 1st floor

8:30-9:30

Welcome and Summer School Overview

Patrick COHENDET (HEC Montréal)

Laurent SIMON (HEC Montréal)

Lucy STOJAK (HEC Montréal)

Esteve JUANOLA (CEMIC-UB)

Jaume VALLS (UB)

9:30-10:00

Introduction of participants

Francis GOSSELIN (BETA/Université de Strasbourg)

 

10:00-10:15 Break

10:15-12:30

The Creative Economy: Challenges and Issues

Patrick COHENDET

Laurent SIMON

 

12:30-14:00 -Lunch

14:00-14:30

The Anatomy of Creative Cities

Patrick COHENDET

Laurent SIMON

14:30-16:45

Creative Experience: Pecha-Kucha

on creativity in cities and territories (Montreal, Barcelona, Strasbourg, Liège, Lille, Vilnius, Vietnam,, Australia)

Robert PARÉ (Ville de Montréal)

Jaume Valls & Barcelona participants

Patrick LLERENA (BETA/Université de Strasbourg)

Bernard SURLEMONT (HEC Liège))

Axel FLAMENT (ISEN-Lille École d’ingénieurs)

Mantautas KRUKAUSKAS

Mai Thi Thanh THAI (HEC Montréal)

Margaret WOODWARD (Charles Strut University)

17:00-20 :00

Venue : HEC Montréal, Restaurant le Cercle

 

17 :00-17 :45

Jérôme Payette  Jazz Ensemble

 

17:45-19:00

Creativity workshop: making the perfect omelette!

The art of cooking: mixing creativity and tradition

Francesc Sole PARELLADA (UPC)

 

19:00-20:00

Cocktail & Jazz

Jérôme Payette Jazz Ensemble


SUNDAY, JULY 3

MONTREAL: A CREATIVE CITY

Venue: Botanical Garden, 4101 Sherbrooke Est

            ÉTS, 1100 Notre-Dame Ouest

8:00

Meeting point: Square Phillips Hotel, 1193, Place Phillips

 

9:00-9:30

3Rs : Review – Reflect – Recreate

9:30-10:15

Creativity and social solidarity: Espace pour la vie

Charles-Mathieu BRUNELLE (Director, Muséums Nature Montréal)

 

10:15-10:45

Rethinking the Insectarium and Biodôme

Rachel LÉGER (Director, Montréal Biôdome)

Anne CHARPENTIER (Director, Montréal Insectarium)

 

 10:45-11:00 Brea

11:00-11:30

From data to knowledge: calling for creativity

Lise BOILY (University of Ottawa)

 

11:30-12:00

Architectural competition for the new Rio Tinto Alcan Planetarium

Oscar RAMIREZ (Architect, Cardin-Ramirez-Julien Architects)

 

12:00-13:30 Lunch at the Botanical Garden

 

13:30-16:45

L’Autre Montréal: guided city tour

 

17:00-19:00

The vision behind the Quartier de l’Innovation

Yves BEAUCHAMP (Director, ÉTS)

Camille GAGNON (President, Innovitech)

 

Cocktail

Free evening


MONDAY, JULY 4

CREATIVE INDUSTRIES: VIDEO GAMES

Venues: Salla Rosa, 4848 Saint-Laurent

  Ubisoft, 5505 Saint-Laurent

              Cité du Multimédia : Phéromone & SidLee, 75 rue Queen

8:00

Meeting point: Square Phillips Hotel, 1193, Place Phillips

 

9:00-9:30

3 Rs: Review – reflect – recreate

9:30-9:45

History of the Salla Rosa

Steve GUIMOND (Salla des Popolo)

 

9:45-11:00

Economics of Creativity, Creative Industries and Creators

Roger PARENT (Réalisations.net)

Mantautas KRUKAUSKAS (Lithuanian Academy of Music & Theater)

Andy PRATT (King’s College London)

Joanna BERZOWSKA : action Laurent

 

11:00-11:15 Break

11:15-12:45

Creativity workshop: group drumming and percussions

Aldo MAZZA (Founder and Artistic Director, KoSA Academy)

 

12:45-13:30 Lunch at the Salla Rosa

 

14:00-15:00

The video game industry:  positioning and behind the scenes

Cédric ORVOINE (Communications Director, Ubisoft Montréal)

Sébastien ÉBACHER (Associate Producer, Ubisoft Montréal)

 

15:00-16:00

Guided tour of Ubisoft

 

17:00-19:00

Cité du Multimedia: Welcome,  guided tours & cocktail

Philippe Le ROUX (President, Phéromone)

Bernard Cesvet (Founder, SidLee)

Free evening

 

21:30

Venue: TD Stage, Place des festivals

Grand Closing Event Montreal Jazz Festival

B52S

TUESDAY, JULY 5

TELECOMMUNICATIONS AND CIVIC CREATIVITY FUSION

Venue: Bell Campus, 1 Alexander Graham Bell, Île-des-Soeurs

SAT (Société des arts technologiques), 1201, boul. St-Laurent

8:00

Meeting point: Square Phillips Hotel, 1193, Place Phillips

 

9:00 -9:15

Welcome to the Bell Campus– Ile- des- Sœurs

9:15-9:45

3 Rs: Review – Reflect – Recreate

 

9:45-10:30

Bell Business Markets

Stéphane BOISVERT (President, Bell Business Markets)

 

10:30-10:45 Break

10:45-11:45

Creative branding and marketing of Bell

Rick SEIFEDDINE (Senior Vice-President, Brand strategy)

 

11:45- 12:45

Guided tour of the Usability Lab and the Telepresence (Tandberg)

 

12:45 -14:00 Lunch at Bell

14:00 - Departure for the SAT

14:30-15:15

The Quartier des spectacles

Pierre FORTIN (General Manager, Quartier des spectacles Partnership)

 

15:15

Departure / Walk to the SAT

 

16:00-18:00

The vision behind the SAT & visit

Patrick DUBÉ (Director, strategy, SAT)

 

Civic creativity in Montreal

Institut du Nouveau Monde (INM)

Michel VENNE (Director General & Founder, INM)

Mur mitoyen

Antoine ROY-LAROUCHE (Project Manager)

Île sans fil

La table des chefs

Urbania ; action Laurent

18:00 -18:30

 Cocktail

 

18:30-19:00

Jazz Performance by YUL

Michel MERGAERTS (bass guitarist)

Pierre TANGUAY (Percussionist)

Erwin VANN (Saxophonist)

 

19:00-19:45

Improvisation & Jazz

Discussion with the YUL trio

 

19:45-20:30

YUL & Cocktail


WEDNESDAY, JULY 6

CREATIVITY, SCIENCE AND TECHNOLOGY

Venues: HEC Montréal

9:00-9:30

3Rs: Review – Reflect – Recreate

 

9:30-10:00

Designing the unknown: the CK method

Armand HATCHUEL (video presentation)

(École des Mines de Paris)

 

10:00-10:30

Case Studies: Ferran Adria & Frank Gehry

Patrick COHENDET

Laurent SIMON

Yves AYRAULT (Strasbourg)

 

10:30-10:45 Break

 

10:45-11:45

Theory of Creativity: the TRIZ approach

Roland DE GUIO (INSA, Strasbourg)

 

11:45-12:30

Transfer of ideas and knowledge in open innovation environments

Raouf NAGGAR (video presentation) (Head of strategic development, IREQ)

Discussion

Patrick COHENDET

Laurent SIMON

12:30-13:30 Lunch

 

13:30-14:00

Ingenio: challenges in the gaming industry

Nathalie RAJOTTE (Director General, Ingenio)

 

14:00-15:00

Co-design and open platforms to manage ideas

Discussion

Patrick COHENDET

Laurent SIMON

15:00-15:15 Break

 

15:15-15:45

Intellectual property & Creativity

Lucy STOJAK

 

15:45-17:00

From solving problems to creative solutions:

A new challenge for Engineering Schools

Pierre BAPTISTE (École Polytechnique de Montréal)

Michel HOGGE (Université de Liège)

Louis GRENIER (Canadian Space Agency)

Axel FLAMENT


THURSDAY, JULY 7

CIRCUS AND CREATIVITY

Venue: Cirque du Soleil (CDS), 8400, 2e avenue

La TOHU, 2345 rue Jarry Est(to be confirmed)

8:00

Meeting point: Square Phillips Hôtel, 1193, Place Phillips

 

9:00-10:30

Guided tour of the Cirque du Soleil

 

10:30-11:00 Break

 

11:00-13:00

The creative process at the Cirque du Soleil: experience and theoretical framework

Moderators

Bernard PETIOT (Vice-President of Casting & Performance,CDS)

Patrick COHENDET & Laurent SIMON (HEC Montréal)

Dianne QUINN (Vice-President Show Quality & Integrity, CDS)

Benoît MATHIEU (Director of production, CDS)

13:00-14:30 Lunch at the Cirque du Soleil

 

15:00-16:00

Visit of la TOHU

16:00

Departure for Old Montreal

Free time

 

20:00

Venue: Chapiteau du Cirque du Soleil, Old-Port of Montreal

An evening at the Cirque du Soleil

TOTEM


FRIDAY, JULY 8

CREATIVITY AND SMEs

Venue: HEC Montréal

9:00-9:30

3Rs: Review – Reflect – Recreate

 

9:30-10:15

The creative process at Google

Nectarios ECONOMAKIS (Agency Lead, Google Montreal)

 

10:15-10:30 Break

10:30 - 11:30

The cultural contradictions of the creative city

Andy PRATT

 

11:30 – 11:45

Financing creativity & creative projects

Frank ESCOUBES (Deloitte, Founder & Director General of Imagination for People) (video presentation)

 

11:45-12:30

Economics of creativity & SMEs

Francesc Sole PARELLADA

 

12:30-13:00

Bridge to Barcelona: debriefing

Esteve Juanola

 

AFTERNOON

DEPARTURE FOR BARCELONA


PROGRAM WEEK 2

BARCELONA, JULY 9 - 16, 2011

SATURDAY, JULY 9

ARRIVAL IN BARCELONA

11.30 h Airport pick-up and transfer to Barcelona city centre

Afternoon and evening free


SUNDAY, JULY 10

WELCOME

Venues: Museu Marítim de Barcelona (Av. Drassanes, s/n) and Observatori Fabra

09.30 h Guided Tour: “Architecture and creative areas of Barcelona” (including the 22@ district)

11.30 h Coffee break

12.00 h Welcome and Barcelona week planning

12.30 h “Architecture and urbanism in Barcelona: the last 20 years” Beth Galí (Architect)

14.00 h “Barcelona, business gateway to Spain” Alfons Calderón (Bureau du Quebec)

14.45 h Lunch

Afternoon free

19.30 h Transfer to Observatori Fabra (meeting point: Plaça Catalunya)

20.30 h Reception and welcome dinner at Observatori Fabra

24.00 h Return to the Barcelona city centre


MONDAY, JULY 11

CREATIVITY, INNOVATION AND TALENT

Venue: Facultat d’Economia i Empresa ( Av. Diagonal, 696, edifici 696) and 22@ District

09.00 h Review, Reflect, Recreate

09.30 h “The magnetism of Barcelona: understanding the attractiveness of the city for creative and knowledge workers” Montserrat Pareja-Eastaway (University of Barcelona)

11.00 h Coffee break

11.30 h “Design and C-K Theory” Armand Hatchuel (École des Mines de Paris)

13.00 h “Innovation networks and co-society” Alfons Cornella (Infonomia)

14.00 h Lunch

15.15 h Transfer to Barcelona Activa

16.00 h “A Council promoting a city” Mario Rubert (Barcelona City Council)

16.20 h “Barcelona Research and innovation map” Xavier Testar (Barcelona City Council)

16.50 h “Entrepreneurship, Business growth, professional Development and talent attraction services and programmes” Núria Vives ( Barcelona Activa)

17.20 h Visit to Barcelona Activa Entrepreneurship Centre, Business Incubator and Porta 22 Professional Development Centre

18.00 h “Visit to Mediatic Building” Edourd Cabay (Cloud9)

19.15 h Return to the Barcelona city centre


TUESDAY, JULY 12

DESIGN

Venues: Roca Barcelona Gallery (C/ Joan Güell, 211) and CitiLab (Pl. Can Surís, s/n, Cornellà)

09.00 h “Roca design strategy” Josep Congost (Roca) and visit to the Roca Barcelona Gallery

11.00 h Coffee break

11.30 h Review, Reflect, Recreate

12.00 h “Creative strategies of product design” Carmelo di Bartolo (Design Innovation)

13.15 h “Social responsibility and product design” Xavier Espinach (University of Girona)

14.00 h Departure for CitiLab by Tram

14.45 h Lunch

16.00 h Visit of CitiLab and debate “The creative model of Citilab” José Galaso (Citilab)

17.30 h “Design Workshop” Citilab

19.00 h Return to Barcelona


WEDNESDAY, JULY 13

SCIENCE AND TECHNOLOGY: ELECTRONICS AND ICT

Venue: Facultat de Física (Av. Diagonal, 647)

09.00 h Review, Reflect, Recreate

09.15 h “Science, technology and innovation in the fields of Electronics and ICT: visions of the future” Josep Maria López Villegas (CEMIC-UB)

10.00 h Pilar Gallo “Agency Account Manager”(Google Spain)

10.45 h Coffee break

11.15 h “ICT in Barcelona: Innovative strategies” Carles Sans (Barcelona Digital Technology Centre)

12.00 h “The creative process in Electronics and ICT: successful experiences” Daniel Prades (MIND)

12.30 h “Transforming enteurneurship into innovative technology” Gabriel Renom

(Asfere Engineering)

13.00 h “Startups, technology and innovation made in Barcelona” Albert Sampietro (ZINCRO)

13.30 h Lunch

15.00 h Workshop on Electronics and ICT: “The answer is blowing in the wind”  Ignasi Vilajosana, Josep Maria López Villegas, Javier Sieiro, Atilà Herms, Manel Puig, Pere Miribel, Jordi Colomer, Daniel Prades and Carles Sans and Aitor Osorio (WorldSensing, CEMIC and Barcelona Digital)

Evening free


THURSDAY, JULY 14

GASTRONOMY AND FOOD INDUSTRIES

Venue: Fundació Alícia (Sant Fruitós de Bages)

07.30 h Pick-up and transfer to Fundació Alícia

09.00 h “The sense of the senses. The sense of Alícia” Anna Navarro (Món St. Benet), Jaume Biarnés (Fundació Alícia)

10.30 h Coffee break

11.00 h “Courage to create: lessons on creativity from avant-garde cuisine” Silviya Svejenova (Esade)

12.15 h “The importance of local ground cuisine in gastronomic innvation. Is it possible to innovate without references?” Francesc Solé Parellada (UPC)

13.15 h "Creative cuisine with minimal resources" Rafa Peña (Restaurant Gresca)

14.30 h Lunch

16.30 h Visit to Món Sant Benet and tour of the medieval monastery and grounds

Free time and working groups

18.15 h Return to the Barcelona city centre


FRIDAY, JULY 15

CREATIVE INDUSTRIES AND CLOSING CEREMONY

Venues: Santa Mònica Arts Centre (C/ Santa Mònica, 7) and Edifici Històric UB (Gran Via de les Corts Catalanes, 585)

09.00 h Review, Reflect, Recreate

09.30 h “Developing the Arts Santa Mònica project” Josep Perelló (University of Barcelona)

10.30 h Coffee break

11.00 h Interactive guided tour to “Living Systems. Christa Sommerer & Laurent Mignonneau” and a workshop “Experimentation in an exhibition space” Patricia Homs, Irene Lapuente, Josep Perelló (Science Area of Arts Santa Mònica on benhalf UB)

12.30 h “The cultural capital status of Barcelona. Analysis of location factors” Lluís Bonet (University of Barcelona)

“Arts Management: a comparison between Barcelona & Montreal” François Colbert (HEC Montréal)

14.00 h Lunch

15.30 h Transfer to the Paranimf of the University of Barcelona, by metro

16.00 h “Final music creativity workshop” (Residual Gurus)

17.00 h “Highlights of Summer School 2011”

17.30 h Closing ceremony: Dídac Ramirez (University of Barcelona), a representatives of Barcelona City Council, a representative of the Bureau du Québec, Patrick Cohendet (HEC Montréal) and Francesc Solé (Polytechnical University of Catalonia)

18.00 h Farewell cocktail and end of the event        


SATURDAY, JULY 16

SUMMER SCHOOL DEBRIEFING

Venue: Facultat d’Economia i Empresa (Av. Diagonal, 696, edifici 696)

09.30 h Summer School final debriefing

11.45 h Coffee break

12.00 h Optional tour: “Modernist Barcelona: the Gaudí Tour” 

14.30 h End of the day’s event and end of the Summer School

* This program is subject to change



CONTACT INFORMATION:

Lucy Stojak

a/e : lucy.stojak@hec.ca

Telèfon : + 1 514 340-6000 #2978

HEC MONTRÉAL

Aïda Bravo / Maria Delgado

a/e: bcnmontreal@ub.edu

Telèfon: + 34 934 020 140

Càtedra d'Emprenedoria

UNIVERSITAT DE BARCELONA