Teacher: Ms. Damianne R President
Unit 2: Building a Brand
Stage 1 – Desired Results
Creativity and Innovation
b. create original works as a means of personal or group expression.
a. advocate and practice safe, legal, and responsible use of information and technology.
b. exhibit a positive attitude toward using technology that supports collaboration, learning, and productivity.
d. exhibit leadership for digitalcitizenship.
Students will understand:
What is branding and why is it important?
How does the web factor into our identity?
Students will know
Students will be able to …
Stage 2 – Assessment Evidence
GRASPS Tasks: Your
Goal: The goal is to create an online identity that will assist you in obtaining the opportunities that you want e.g. getting into the university of your choice.
Role: You are in grade 12 and applying to university.
Audience: The target audience is university admissions employees and possibly employers for your summer jobs/work study jobs while at university.
Situation: There are a large number of students who have applied for university, many more than there are spots available.
Product/performance: You are responsible for developing a brand and online community/identity/footprint so that you stand out amongst the other students applying for university.
Standards for success: Your online identity must be a carefully constructed composition of usernames, accounts, networks, communities and representations/symbols.
Six Facets of Understanding:
Explanation/Interpretation: Give examples of famous brands associated with people. How were those brands established? What distinguishes those brands? How are you currently represented in the world?
Application: Design a logo and determine a name to identity yourself and your brand.
Perspective: Analyze the communities that you belong to and determine which ones establish the identity that you want to cultivate? How does your reputation/identity relate to your values and goals? Which new communities should you join?
Self-knowledge: This runs through the entire unit because of the nature of the topic.
Stage 3 – Learning Plan
Plan: Students will consider what they want to study and where they might go to school and create a profile for themselves four years from now as they are applying for university. They will include the information that they want future universities and possibly employers to find out about themselves.
Students will create a document outlining their plan for their personal brand including account names, domain names, logos and other elements that will represent them.
Interviews/Definition of Branding
Videos on branding
New branding series on youtube - http://loic.tv/ (Thanks @langwitches)
Things to follow up on (thanks @ktenkely)
I can't remember where I saw it but somewhere there is a video that a senior produced for Harvard. On paper he looked very much like everyone else but the video made him stand out. There is another example (again I'm sorry I don't have a link) of a really creative essay. You could also have them read stories of people who buy Google ads so that when a CEO googles themselves, they saw this persons resume.