This is probably one of the best known logos with a hidden meaning. If you look closely, you ___________ (see) an arrow that ___________ (form)  by the letters E and x. This arrow ___________ (symbolize) speed and precision, two major selling points of this company

This logo ___________ (not seem) to hide much at first sight, but it ___________ (give) you a little insight in the philosophy behind the brand. First of all, the yellow swoosh ___________ (look) like a smile: the company ___________ (want) to have the best customer satisfaction. The swoosh also ___________ (connect) the letters a and z, meaning that this store ___________ (have) everything from a to z.

The company is one of the biggest producers of food, beverages, cleaning agents and personal care products. They ___________ (produce) a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo ___________ (have) a meaning. For example: the heart ___________ (represent) love, care and health -feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

This logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo ___________ (design) by professor Vaughan Pratt of the Stanford University.

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters ___________ (create) a 3-dimensional tyre.

Toblerone is a chocolate-company from Bern, Switzerland. Bern ___________ (sometimes - call) ‘The City Of Bears’. They ___________ (incorporate) this idea in the Toblerone logo, because if you ___________ (look) closely, you ___________ (see) the silhouette of a bear.

Sony Vaio is a well-known brand of laptops. But ___________ (you - know) that the name Vaio also had a hidden meaning? Well, the first two letters ___________ (represent) the basic analogue signal. The last two letters ___________ (look) like a 1 and 0, representing the digital signal.

Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo ___________ (symbolize) this word via two opposite arrows. They also ___________ (add) the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you ___________ (already - see) the peacock in this logo. The peacock ___________ (have) 6 different tail feathers, referring to the six divisions at the time that this logo ___________ (create) . The peacock’s head is flipped to the right to suggest it was looking forward, not back.

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo ___________ (communicate) a feeling of speed.