The Texas Social Media Research Institute is proud to present


Friday, December 2, 2011
Tarleton State University
Stephenville, Texas

Twitter Hashtag: #smc2011

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Welcome to our

Inaugural Social Media Conference!


Gold Sponsors:

TSU Center for Instructional Innovation (CII)

TSU Marketing & Communications Department

The REAL (QEP) Committee

Silver Sponsors:

TSU Career Services

TSU Communication Studies Department

TSU Dick Smith Library

TSU Office of Judicial Affairs

TSU Student Publications


 Public Identity (,
Blue Mesa Grill (

TSU Parent Relations

TSU International Programs

TSU Office of Diversity and Inclusion

Cici's Pizza

Cotton Patch

Session Titles and Descriptions
Location legend: Dining Hall =   Library =    Nursing  Building =

SESSIONS FROM 9:00- 9:45 a.m. 

TSU Dining Hall 216  

Perceptions of Filtering on Social Media Websites

Presenters: Monica Pierce, Becca Downes, Sawyer Burmeister, Amber Ward, Jess Harper Students, Tarleton State University
Social networking sites, especially Facebook, have become a major part of social media and the lives of college students. In this study, we investigated the perceptions of user’s ages on Facebook filtering from the perspectives of 97 undergraduate students who use Facebook to communicate with others. To investigate their perceptions, we explored 3 research questions dealing with how participants’ filtering changed with age, how they decide which people they delete or add on Facebook, and at what stage of life they noticed a need for specific criteria for adding friends on Facebook. Participants indicated that they filtered friends on their Facebook account based on their age, who made them look good, whether they actually knew the person or not, if they were in an educational or professional setting, who they spoke with most, and more. Our results showed a relationship between age and how college students filter their friends on Facebook.

Perceptions of Filtering Information on Facebook

Presenters: Jay Bibles, Megan Matthews, Amber Edens, Carl Moore, Students, Tarleton State University
Social networking sites are becoming more prevalent in today’s society, especially with college students. Filtering inappropriate comments and pictures is more important than ever when trying to work in the professional world. After surveying 65 undergraduate students about their perceptions on filtering information on Facebook; seventy percent of the participants choose to filter his or her Facebook account. According to the student’s responses, they choose to filter their Facebook because of potential jobs, to maintain a professional reputation, or because of other family members on Facebook.

Perceptions of Personal Privacy Disclosure on Facebook

Presenters: Kelsie Ray, Zach Davis, Monica De Los Santos, Kayla Fritz, Zaida Meza (Tarleton State University)

In this study, we investigated the perceptions of personal/privacy disclosure from the perspectives of 48 undergraduate students who use Facebook to communicate with others. To investigate their perceptions, we explored the following research questions: “Do privacy settings on Facebook affect face to face relationships?” and “When a person hides information on Facebook, how does that affect their face-to-face relationship?” The majority of participants indicated that their face-to-face relationships are not affected by their privacy settings on Facebook. These findings are evident in the responses given by participants to the survey distributed online.

TSU Dining Hall 217 

 City, Urban, and Rural Students' Perceptions of Experiences with Social Media

Presenters: Carolyn Ordiway-Thiem, Nick Prikasky, John Latham, Veda Holland, Students, Tarleton State University

The purpose of our research study was to understand the distinctions of how social media (i.e.-Facebook)  is used among college students from rural and urban environments.

Different Cultures and How They Use Social Media

Presenters: Shedrick Haynes, Zack Nelson, Liz Moore, Anastasia Gray, Chuck Ness, Students, Tarleton State University

The purpose of our study was to examine the differences between freshmen and seniors in college; specifically the types of information both of these groups post on Facebook.

Gender-Based Similarities and Differences Among Men and Women Who Use Social Media Websites 
Presenters: Melissa MacDonald, Raelin Ogle, Thomas Vinson, Chris Knowles, Josh Harville, Students, Tarleton State University
In this study, we researched how undergraduate men and women differ in their language, usage, and interactions on social networking websites. We also researched whether undergraduate men and women treat each other differently online (Facebook etc.) than they do face-to-face. We surveyed undergraduate students and asked their opinion on gender differences when using Facebook, as well as their opinions regarding how the two genders interact online.

TSU Dining Hall 218 

Strategies for Incorporating Social Media into Online College Courses

Presenter: Jennifer Novak Ladd, Assistant Professor, Tarleton State University

This training session will teach participants how to use three forms of social media to enhance online college courses.  We will discuss using Skype for online office hours and group work, Google Docs for collaborative writing projects, and Jing (screencasting freeware) to deliver students final presentations online.

Library Multipurpose Room 127 

Using LibraryThing as a K-12 Classroom Library Organizational/Management Tool

Presenter:  Amanda Pape, Special Services Librarian, Tarleton State University

LibraryThing is a social media form organized around book collections and book reviews, and an excellent educational tool.  During this interactive session, attendees will learn how to use LibraryThing personally and professionally.

Library Instruction Classroom 139 .

Advanced Social Integration: Add Content Once, Publish Everywhere

Presenter: Justin Carrell, Technology Support Specialist, Tarleton State University

You may use Facebook. You may use Twitter. You may even have a website or a blog. But how do you integrate these platforms into a dynamic and unified social media presence? Learn how to effectively implement these tools into your organization.


SESSIONS FROM 10:00-10:45 A.M.

TSU Dining Hall 216 

College Students Reflections and Perceptions of Online Bullying in the High School Environment
Presenters: Sara Ansley, Caleb McCaig, Deana Coan, Emily Salinas, Andrew Barton (Tarleton State University)
As technological advancements make it possible to instantly communicate across a wide variety of social media, a new form of bullying is becoming prevalent among our nation’s teens, called cyber-bullying (Kite, Gable & Filippelli, 2010).  Cyber-bullying is defined by Franek as harassment, intimidation, or bullying by means of technological advancement (Kite, Gable & Filippelli, 2010).  The purpose of this study was to better understand how bullying impacts interpersonal communication on social networking websites. We proposed the following research questions: “How does bullying through Facebook affect students?” and “How do the effects of bullying impact social networking on the Internet? and “How do the effects of bullying impact social networking on the Internet?”

College Students' Perceptions of Emotional Exchanges on Social Networking Websites Presenters: Michelle Zabonik, Amber Edens, Monet Gerald, Abbey Alexander, Nick Reeh, Kelly Fitzwilliam (Tarleton State University)

In this study, we examined the responses of 83 participants dealing with how emotions can be misconstrued via social networking sites.  Participants indicated there were multiple times when emotions were not read correctly because of the barrier placed upon them by social media sites. Upon further examination it is clear that social media sites such as Facebook contribute to the misinterpretation of emotional cues.

College Students’ Perceptions of Facebook Safety and Privacy Settings
Presenters: Hillary King, Allison Dumbeck, Brittney Smith, Erik Alaniz, Mason Lewis, Students, Tarleton State University

The purpose of this study was to investigate the "Facebook Places" application to better understand Facebook users’ perceptions and experiences when using this feature. We researched the perceptions of 59 undergraduate Facebook users who utilize the “Facebook Places” application to gain a deeper understanding of how the application works.

TSU Dining Hall 217 .

How Different Relationships on Facebook Affect Posts
Presenters: Mark Mallory, Kajsa Pearson, Chance Schoenthal, Natalie Rose, Deirdre Erwin, Students, Tarleton State University
The research conducted determined how the different types of relationships on Facebook affect the status messages that a user chooses to post on the social networking website. We conducted a review of the literature and gathered undergraduate students’ perceptions and experiences regarding the filtering process of their personal status updates on Facebook. We focused our research on the following question: How do the relationships ( vs. personal) affect undergraduate Facebook users’ status posts on the social networking website?

College Students’ Perceptions of Friending Co-Workers on Facebook

Presenters: Jordan Trumble, Liz Moore, Doak Hensley, Kandace Willett, Shedrick Haynes, Students, Tarleton State University

In this study, we investigated college students’ perceptions of allowing co-workers to befriend them on Facebook. We focused on these two research questions; “How does having co-workers as Facebook friends affect college students’ posting behaviors on Facebook?” and “Do college students typically experience problems after befriending a co-worker?"

TSU Dining Hall 218  

Examining Student Reflective Use of Twitter

Lora Helvie-Mason, Assistant Professor of Communications, Southern University at New Orleans

Twitter, a micro-blogging site, has rapidly become a traditional means for company advertising, news outlets, entertainment, and personal communication. As Twitter is integrated into the higher education culture (synchronous/asynchronous class use of streaming Twitter feeds, Twitter class assignments, and as a tool for university/class communication), it is important to understand how students make use of the opportunity to Tweet. This article utilizes data from three semesters of the public speaking course to explore student traits in Twitter. The data details students’ use of Twitter in several emergent categories including: reflection, content, current events, questions/course clarification. Implications about future use of Twitter in the collegiate classroom are also explored.  

“Sí, Pero…”:The Mixed Efficacy of Social Media for Providing College Information to Latino Parents

Presenters: Amy Fann, Assistant Professor, Mayra Olivares, UT Southwestern; Patrick Vasquez, University of North Texas; Amanda Hamm, Univesrity of North Texas

The field of public health has been using popular media for decades to inform audiences about important issues such as domestic violence and HIV. In this study we examined the role and potential role of the media in informing Latino parents about higher education. Focus groups were conducted with Spanish-speaking Latino parents to explore their perceptions about social media as a vehicle for helping their children access higher education.  Parents described their exposure to college related material on television, radio and the Internet, and the utility of this content. This paper highlights issues related to the digital divide in Latino immigrant communities and the limited efficacy of social media in providing college-related information to parents.

Library Multipurpose Room 

Social Media and Family History / Genealogy

Presenter:  Amanda Pape, Special Services Librarian, Tarleton State University - Dick Smith Library 

Are you an amateur genealogist and/or curious about building your family tree? Computers have made this process easier and now social media has made it both fun and collaborative. This interactive session will explore how to use blogging (Blogger), social networking (Facebook), photo sharing sites (Flickr), mapping tools (Google Maps) and other resources to assist you with your personal genealogical research.  The presenter is an experienced blogger and a librarian with a love for genealogy. Attendees will come away with a wide variety of tools and ideas.

Library Instruction Classroom  

Virtual Presentation: Social Media and the Scotland Election

Presenter: Kurt Torrance (, New Media Strategist, Scottish National Party
Mr. Torrance will discuss how he leverages multiple forms of social media such as Twitter, LinkedIn, YouTube, and Facebook to engage ordinary citizens and positively iinfluence Scottish politics.

SESSIONS FROM 11:00 - 11:45 A.M.

“Lessons at Lunch” Sessions
During this interactive lunch session, participants with lunch vouchers will select
one of the following sessions:

Nursing Building 104 

Innovative Ways to Use Facebook and Twitter

Presenters: Megan Matthews & Emily Noggle, Interns, Texas Social Media Research Institute

Facebook and Twitter are constantly adding new features; attendees will learn new ways to use both platforms.


Nursing Auditorium 107 

Innovative Ways to Use Google Docs

Presenters: Kelsie Ray, Head Intern, Texas Social Media Research Institute

Discover how the tools in the free Google Docs suite can be used to collaborate with others on a wide variety of personal and professional projects..


Nursing Auditorium 107.

Keynote Speech - Social Media, the Law, and You (Implications for K-12 and Higher Education)

Presenter: Ms. Lynn Rossi Scott, Attorney at Law, Brackett and Ellis

Students' embracing of all forms of technological advances has dramatically changed the higher education environment, from the easy and startlingly-quick access to information and misinformation to the ability to stay in constant contact with, or harass, fellow students.  A school attorney will discuss the laws related to the use of technology by college students, including the use of social media, discrimination, cyber-bullying, sexual communications and harassment, and the resulting consequences, including recent suicides, harassment lawsuits and recent guidance from the U.S. Department of Education.  

SESSIONS FROM 1:00 - 1:45 P.M.

TSU Dining Hall 216 .

Online Social Networks in Germany: Privacy Behaviors and Concerns

Presenter: Melanie Zilles, Texas Woman’s University

This paper  examines privacy behavior regarding online social networks in Germany. A sample of German residents was used to investigate the relationships between trust, security, technology, and privacy behavior. The results did not show any significant predictions of privacy behavior. However, security and technology were found to be strong predictors of trust in the website. The results indicate that site builders need to promote trust among consumers by making their security and privacy policies transparent.

TSU Dining Hall 217 

Internet Use and Academic Performance

Presenters: Randy McCamey & Ms. Brooke Wilson, Students, Tarleton State University

Over the past few decades the expansion of Internet use has dramatically affected the general population. Now the world is at our fingertips and individuals no longer have to spend hours searching through reference books in order to find information-- it can all be found with a click of a button. Due to these recent advancements in information access, college students have greater resources available to help broaden their knowledge.  In one study 69% of students and teachers saw an improvement in student’s grades through use of the Internet (Kubey, 2001). While grades may be improving for some students, others grades may be suffering due to excessive use and dependence on the Internet. While not all students were Internet dependent, many showed the potential to be at-risk in the future.

TSU Dining Hall 218 

Building a Personal Brand Through Social Media

Presenter: Chris Ireland, Assistant Professor,Tarleton State University

Online social networking (Facebook, LinkedIn ), bookmarking(, RSS), content sharing (Picassa, YouTube, Vimeo), and collaboration (wikis, blogs) can help students market themselves and build their online brand.  This workshop will discuss how to use social media platforms in the classroom to educate students about implementing successful marketing strategies outside of class.  Practical demonstrations will include using Blogger and Wordpress blogs; content sharing sites such as Picassa, Flickr, and YouTube; professional websites such as LinkedIn; RSS feeds; and wiiki-style content delivery.

Library Multipurpose Room .

Pioneering New Directions: Creating a Social Media Strategy

Presenters: Greg Hardin (Reference Librarian), Brandy Klug, Ursula Williams, Sandy Cochran

Texas Woman’s University

Beginning in 2007, Texas Woman’s University Libraries started exploring social media with a blog.  Later Twitter, Facebook, and YouTube were added.  Originally, four staff in different departments throughout the library managed these tools. In order to effectively manage these tools and to create a unified social media presence, a team was assembled in the spring of 2011.The panel will explain our team’s journey through the strategic planning process.  We will look at planning, implementing, and evaluating social media in our library; discuss the TWU Libraries’ Social Media Plan including our goals and guidelines; and provide best practices for librarians to take back to their organizations.


Library Instruction Classroom 

Cleaning Up Your Digital Dirt

Presenter: Caris Thetford, Assistant Director of Career Services, Tarleton State University

Did you know % of employers routinely check social networking sites for applicant profiles? The concept of “digital dirt” will be discussed, along with how it can impact new graduates who are applying for jobs. Practical methods for cleaning up your digital dirt in various social media platforms (Facebook, Twitter, etc)  will also be discussed, along with specific examples.


SESSIONS FROM 2:00 - 2:45 P.M.

TSU Dining Hall 216 

Social Media in Education: Technology Skills for Students and Teachers

Presenter: Tony Edwards, Teacher, Marine Creek Collegiate High School - Early College High School

In this workshop, you will learn how social media can be used in education to promote student engagement and learning.  Google Docs, Edmodo, Evernote, and other methods of social media will be discussed.  Come see how you can create your online education brand and help students learn in the process.

TSU Dining Hall 217 .

Getting Social with Social Media in Public Safety

Presenter: Christie Eskew, 9-1-1 Public Education Specialist

 Do you need a cost effective method of distributing information to your community?  Social networking has quickly become the marketing tool of public agencies that have had to slash budget dollars spent on community outreach or are looking for innovative methods of delivering messages.  This session will demonstrate successful application of social networking in the field of public safety as well as discuss best practices and standards development on this trendy topic.

TSU Dining Hall 218 .

Innovative Ways to Use Pinterest/Share Your Board

Presenter: Texas Social Media Research Institute

Pinterest, a new social network for showcasing collections, has become increasingly popular in recent months. During this interactive session, attendees are encouraged to share their Pinterest boards. Best practices and creative ideas will be discussed. Pinterest invitations will also be available. Warning: this website can be highly addictive!

Library Multipurpose Room.

Using Twitter, Facebook and YouTube for University Group Marketing

Presenter: Gary Westbrook, Director of Athletic Bands, Assistant Professor, Tarleton State University Bands

A training session on Twitter, Facebook and YouTube.   The session will teach some of the basics of each platform and how they can be used to market a university group.   Practical information and how-to’s will be discussed.

Library Instruction Classroom 

Twitter-Smitter...YouTube and Facebook Can Help You (and Your Business)!

Presenter: Whitney Dayberry, Graduate Student & Adjunct Professor,Tarleton State University

This informal workshop will discuss some of the basic differences between the social platforms of Facebook, YouTube, and Twitter. Learn how (a) organizations can use these social media sites to effectively reach their target audience,  and (b) how individuals can promote their personal brand.

Dining Hall 218 
Coffee/Hot Chocolate/Tea and Dessert Happy Hour

Network with other conference attendees and celebrate the inaugural Social Media Conference!

***Make plans to attend next year’s Social Media Conference on
Friday, November 30, 2012.***

About Us
The Texas Social Media Research Institute is the brainchild of Dr. Jennifer Edwards, Assistant Professor of Communications at Tarleton State University, and vice president of TACUPSA.

Our core mission is t
o provide research and training focused on communication technology and social media.  Our other goals include
providing research experience for undergraduate students,
-serving as a resource for Tarleton State faculty and staff who are interested in conducting research on communication technology and social media,
-facilitating training sessions for faculty, businesses, and non-profit organizations,
-disseminating, publishing and presenting research at local, regional, and national levels.

Much of the work for our inaugural Social Media Conference was done by ten hard-working Communications Department interns, who headed three committees within the institute: conference planning, training and development, and social media.  

We are currently accepting applications for interns for the Spring 2012 semester and will soon be accepting applications for fellowships.  We invite you to join us as we explore new aspects of social media.

To find out more, visit