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Name: Miguel Manriquez    Email: mmanriq4@online.southlforida.edu   Date: 9-15-10

Student Number:  11

WEB DESIGN Textbook Assignment: Chapter 3: Planning a Successful Web Site, Part 1

POINTS: 10

DIRECTIONS: Type the answers to the following questions as appropriate. Underline your answers to distinguish them from the questions. This document should have a professional appearance when complete. NOTE: Test questions will be based on this information.

1. Definitions: Briefly define the following terms:

  1. target audience  —  the specific group of visitors to which the site is targeted
  2. needs assessment  —  determine you’re your target audience’s wants, needs, and expectations
  3. home page  —  a website’s primary page
  4. splash page  —  uses images, animation, and sound to capture visitors’ attention and draw them into the site for further exploration
  5. value-added content  —  relative, informative, and timely; accurate and of high quality; and usable
  6. dynamically generated content  —  updates periodically and can appear on a site’s pages when triggered by a specific event, such as the time of day or by visitor request

2. Questions: Answer each of the following briefly, but completely.

  1. List and briefly describe the SIX steps of creating an effective web site (four of them are discussed in more detail in this chapter; the other two are discussed in Chapter4).

(1)Define the site’s prupose (2)Identify the site’s target audience (3)Determine the site’s general content (4)Select the site’s structure (5)Design the look and feel of the site,(6) Specify the site’s navigation system.

  1. Describe 3 tips for creating an effective home page.

Specify who owns the site, summarize what is available at the site, and identify links to other pages where specific information may be found.

  1. a. What is dynamically-generated content?

It is content that is updated periodically and can appear on a site’s pages when triggered by a specific event, such as the time of day or by visitor request. It is frequently called up from a database.

b. To see an excellent example of dynamic content go to ebay: http://ebay.com

In the ebay search box, search for each of the following items. Browse through the “hits” (items you found on ebay), then briefly describe what you found:

What to look for:

Brief description of what you found:

 (how many items, cheapest, most expensive, good bargains, etc.)

diamond platinum ring

There are 26,942 results and most of the items are very expensive from 1000 dollars up.

blue jeans size (your size)

There are 4,831 results and there is a little bit of everything, there are some really cheap ones and some really expensive and some are somewhere in the middle.

Ford 22’ rims

 (something you want yourself)

There are 562 results but they are all expensive

  1. For an excellent example of multimedia, graphics, rollovers, navigation bars, etc. go to the official NASCAR site: http://www.nascar.com

Scroll up and down the home page, then explore the site. Be sure to notice the site layout, how to navigate the site, animation, graphics, site colors, etc.

a. What do you think are the most effective elements at this site? What makes them effective?        

The pictures and the survey section I believe are most effective because they catch peoples’ attention.

b. If you were on the web design team, what suggestions would you have for improvement of this site?

Maybe put only about 5 current events and fill the space with some more pictures.

Compare the NASCAR site with the Lexus site: http://www.lexus.com/

c. What differences did you see between the sites?

The Lexus site is only one big picture of a car you don’t scroll down much when you are already at the bottom.

d. Why do you think they are so different in appearance?

Because one is more like a sport website and the other one is mostly to sell their vehicles so it has to be more serious.

e. Which site did you like better? Why?

The nascar site, simply because it has more elements in it that catch people’s attention. There are more links and everything.

f. Which site do you think is most effective (if either)? Why?

I don’t think one is more effective than the other I just think that each one serves its own purpose and they are both adequate for their own purpose.

3. Site Flowchart: Use the MS WORD art tools to create the flowchart found in Figure 3-20 found on page 92 (“Retirement Planning Web Site Design Plan”) of the Web Design textbook. Use the directions below depending on which version of WORD you are using. Use an attractive color scheme, fonts, etc. for the flowchart.

NOTE: The Smart ART/Diagram tool is an excellent method for creating web navigation charts. We will use it throughout the course, so be sure to experiment with it until you are comfortable with the organization chart tool.

WORD 2007: At the end of this document: Type in the title WEB SITE LAYOUT. From the INSERT tab on the ribbon, choose SMART ART.  Choose the first icon (“Organizational Chart”) then OK. Once you create an organizational chart, the ribbon will add the Organization Chart Tools to the ribbon. Use these tools to create Figure 3-15 found on page 89 of the Web Design textbook. Use the INSERT (first item on the ribbon) to create new boxes (a “subordinate” is a box under the selected box, etc.).  Experiment with colors (via STYLES, SHAPE FILL, SHAPE OUTLINE, SHADOW, EFFECTS, etc.) to create an attractive, professional flowchart.

You can insert textboxes for the notes (i.e. “ Created by your name”) by clicking INSERT on the ribbon, then TEXT BOX then click on SIMPLE TEXT BOX. You can draw the arrows by clicking the INSERT on the ribbon, then SHAPES. Under LINES, you will see the arrow.

WORD 2003: At the end of this document: Type in the title  WEB SITE LAYOUT. From the INSERT menu, choose DIAGRAM, then click on the first icon (“Organizational Chart”) then OK. Using the organization chart toolbar, create Figure 3-15 found on page 89 of the Web Design textbook. Use the INSERT SHAPE to create new boxes. Try different LAYOUTS. Be sure to click on the AUTOFORMAT button (icon with circle and lightening bolt) and try different layouts. Create an attractive, professional flowchart.

WEB SITE   LAYOUTHome Page

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Step 1

Analyze Worth

Step 2

Calculate Needs

Step 3

Evaluate Strategies

Step 4

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