Charity Navigator FY 2012 Targets Dashboard
(August 2012)
[1]

Strategic Plan Goals

Output Target

FY 2011 Result

FY 2012 Target

FY 2012 YTD Actuals

(8/12)

 % change over same period last FYE

FY 2015

Target

Create an enduring and scalable organization

Donations/income from all sources.

$1, 187,332

Revised: $1,091,500[2] 

-8%

$785,894

-1%

$2,350,000

Board member census.

12

14

(+2)

+17%

13

(+1)

+8%

15

(+1)

Complete Business Plan & Implement

Secured 75% of funding

Yes

N/A

Completed

N/A

Performance Management System Implemented

Launch capital campaign

N/A

Revised: Launch Feasibility Study[3] 

N/A

In Process

N/A

Campaign completed

Further product development

Finalize first cause area CN 3.0 Prototype and gather data on 400 charities

N/A

Yes

N/A

Continuing Testing of CN 3.0 Prototype

N/A

Launch CN 3.0 Ratings

Complete development of CN 2+

N/A

Revised: Deadline FY 2013[4]

N/A

Task Force has held 5 meeting thus far,

N/A

N/A (Completed)

Implement other new products & services (ex. API).

29

36

(+7)

+24%

36

(+7)

+24%

36

(+5)

Remain a leading industry authority and donor advocate

Adopt IRS & Panel on the NP Sector best practices

44

45

(+1)

+2%

Completed

N/A

Ongoing updating of best practices

Conduct CN 10 Year Anniversary activities

N/A

Yes

N/A

In Process

N/A

N/A

(Completed)

Conduct 2 donor webinars

N/A

Yes

N/A

One completed 4/15
Second is planned for holiday giving season

N/A

Continue to provide webinars

Growing utilization and donor markets

Total Visits

4.88 million

5 million

+2.5%

4.6 million

+28%

9 million

Percentage of Quality Visits

N/A

90%

N/A

97%2

N/A

TBD

Registered Users

229,900

280,000

+20%

276,000

+20%

500,000

 


[1] Fiscal year of Charity Navigator runs from 12-1-11 to 11-30-12.

[2] Business plan approved in June 2012 set a revised minimum target, in part due to not launching capital campaign this year. Original target was $1,311,530.

[3] Business plan approved in June 2012 determined feasibility study is needed before campaign launch.

[4] Business plan approved in June 2012 set three more immediate tasks. See July 2012 President’s Report - http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1404