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Identity Manual

eXp-Realty.png

The Agent-Owned Cloud Brokerage®

As eXp Realty introduces itself to the real estate industry, it is important that we all work to communicate a clear and consistent eXp Realty identity.

This Identity Manual has been put together to establish an easy to follow set of guidelines for the use of the eXp Realty name and logo trademarks. You will find information on the use of the logo with company name, fonts and colors, stationary, yard signs and advertising requirements.

This document is supplemental to the Company Policies and Procedures.  For more information, please contact:

Phone: 1-888-761-8208

Email: info@exprealty.com

Website: http://exprealty.com

Table of Contents

Logo & Color Treatment

Slogan

Business Cards

I. Specifications

II. Sample Card With Photo

III. Sample Card Without Photo

IV. Card Backs

Yard Signs

I. Sign Samples

II. Custom Sign Samples

Luxury Branding

I. Luxury Logo

II. Luxury Yard Signs

Advertising

I. Listing and Property Related Advertising

1. Print Advertising

2. Online Advertising

II. General (non property-related) Advertising

eXp Realty Trademark

Domain Names

Social Media

Copyright Material

Logo & Color Treatment

eXp-Realty.png

Logo Download

Hex: #19469d

Pantone Solid

Coated 7687 C

Hex: #00021a

Pantone Solid

Coated 5255 C

Hex: #f9a81a

Pantone Solid

Coated 130 C

Hex: #f5821f

Pantone Solid

Coated 716 C

Slogan

The Agent-Owned Cloud Brokerage®

Business Cards

Order your first 1,000 eXp Realty business cards. A coupon code for your free business cards is provided in a welcome email immediately after your official joining of eXp Realty.

I. Ordering

HoM.jpg

II. Sample Card With Photo

III. Sample Card Without Photo

IV. Card Backs

Yard Signs

Personalized yard signs can be purchased from approved vendor Oakley Signs.  To request PDF or design files or for special requests email signs@exprealty.com.

I. Sign Samples

II. Custom Sign Samples

Custom sign designs must to be designed through the Oakley Sign Shop or submitted to marketing@exprealty.com and be approved in writing by the company.

Luxury Branding

The eXp Realty brand Unique Luxury Living is exclusively for luxury real estate.  For the luxury logo download and to request personalized yard signs visit luxury brand assets.

Luxury real estate is generally defined as real property that has an appraised value of over $1 million in the United States, yet this varies greatly depending on the location. The classification also takes into account the presence of surrounding homes, amenities, views, waterfronts, absence of crime-rate, industrialization or unwanted commercialization, customizations of the home, and historical or architectural significance.

I. Luxury Logo

II. Luxury Yard Signs

Advertising

I. Listing and Property Related Advertising

1. Print Advertising

2. Online Advertising

II. General (non property-related) Advertising

        The Company’s agents and brokers may, from time to time, desire to run general advertising campaigns in an effort to attract talent to their organization or team. The Company reserves the right to require any agent or broker to provide a copy of a proposed ad for Company review prior to publication and also reserves the right to compel any agent or broker to remove an advertisement if the Company determines, in its sole discretion, that an advertisement is false, misleading, in poor taste, or reflects poorly on the Company or its agents, brokers or staff.

        Any general advertisement must contain the following disclaimer:

“The statements and opinions contained in this advertisement are solely those of the individual author and do not necessarily reflect the positions or opinions of EXP WORLD HOLDINGS, INC. or its subsidiaries or affiliates (the “Company”). The Company does not assume any responsibility for, nor does it warrant the accuracy, completeness or quality of the information provided.”

eXp Realty Trademark

Domain Names

Domain Names used in real estate or relating to our business may not use the trademark eXp in the domain name. The company has spent considerable money and effort to develop and maintain our brand for everyone's benefit.

Social Media

Use of the letters eXp in any social media site is prohibited and must be approved by the company in advance or risk being required to be removed from the respective places online and or turned over to the company for no additional consideration.

Copyright Material

We recognize and respect intellectual property rights and are committed to fulfilling our moral and legal obligations with respect to our use of copyright-protected works.  Works that are subject to copyright protection should only be used with the expressed written permission of the copyright owner or with a documented exception to the copyright law.  This includes any text, illustrations, charts, tables, photographs, or other material from previously published sources used without significant adaptation.

The Company’s agents or brokers who illegally reproduce copyright-protected works are subject to bare the costs for any fines resulting from unauthorized use.


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