EXT. PARK, DAY

               Camera opens on a CHEERY MAN walking around in tshirt in

               jeans, holding a sign that says FREE HUGS. For a few seconds,

               we watch him frustratedly make eye contact with passers-by

               yet fail to entice them. They all seem to be walking past

               him, towards...

               The camera slowly pans to follow one of them to a swarm of

               people surrounding a MAN IN A TAILORED SUIT. Next to him, an

               exquisitely-lettered chalk sign reads: PREMIUM HUGS - $4

                                                                CUT TO:

               EXT. PARK, DAY - LIVE TV INTERVIEW

               A JOURNALIST has her mic pointed at premium hug man.

                                   JOURNALIST

                         So what's your secret?

                                   PREMIUM

                         Quality. It's about quality, and

                         it's about trust. When my customers

                         hand over their hard-earned

                         dollars, a good chunk of their

                         money is being invested right back

                         into the product. Did you know that

                         underarmour makes suits?

                                   JOURNALIST

                         No, I didn't.

                                   PREMIUM

                         That's 'cause they don't. In order

                         to ensure a premium experience, one

                         that's free of sweat and smells, I

                         had to have this underarmour suit

                         custom tailored.

                                   JOURNALIST

                         Wow.

                                                                CUT TO:

               INT. CONVENTION CENTER

               Premium hug guy, on stage in the middle of a talk. Projected

               on the screen above/behind him is "The New Hug" and a photo

               of premium hug guy, in an even better suit, giving a hug.

                                   PREMIUM

                         ...but there's one more thing. Now,

                         let me introduce - Hug Nano!

               RAUCOUS APPLAUSE as BABY IN A SUIT crawls on to stage. The

               projector shows various shots of the baby. Premium hug guy

               goes over to pick up baby, and they hug to renewed applause.

                                                          FADE TO BLACK

                                                         OVER APPLAUSE.