Social Media Guidelines for Senior Administrators

Social media has become a popular and powerful communications tool. Because it is seen as an inexpensive alternative to paid advertising, there has been a rush by colleges and units to adopt social media as a way to reach their various audiences. Social media is, like websites, official university communication, so standards have been established to provide for proper and secure usage. Since social media requires approval from the vice president or designee of the unit, the following guidelines have been developed to assist senior administrators in determining the appropriateness and value of social media usage.

Once you have evaluated/approved the request, University Relations will register the site and review it for identity compliance.

Usage Guidelines for Social Media Managers

Social media is, like websites, official university communication, so standards have been established to provide for proper and secure usage. 


Once your unit VP or designee has evaluated/approved your request, University Relations will register the site and review it for identity compliance.

General

Twitter

Facebook

Foursquare


YouTube