Theresa Carastro



August 30, 2011

Student Number:


WEB DESIGN Textbook Assignment POINTS: 10

Chapter 1: An Introduction to the Environment and the Tools + Appendices


  • Type the answers to the following questions as appropriate.
  • Change your answers to BLUE to distinguish them from the questions. 
  • This document should have a professional appearance when complete.
  • NOTE: Test questions will be based on this information.

PART 1. Definitions: Briefly define the following terms:


Internet 2 is a major co-op initiative among academia, industry, and government agencies to increase the Internet’s capabilities and solve some of its challenges. It is a nonprofit initiative. 


Web 2.0 defines the “next generation” Web that supports Web-based services such as on line advertising models tied to search keywords, search engine optimization methods, the syndication of Web site content, and blogs.


IRC (Internet Relay Chat) are communication technologies that provide a venue, such as a chat room, where people can exchange text, video, or multimedia messages in real time.


Blog (Weblog) is an online journal or diary to which readers can add commentary.


MMOG (massively multiplayer online games) Gamers can interact with each other by playing MMOG.


e-commerce (Electronic Commerce) A variety of online business activities.


Transfer rate: Kbps (Kilobits per second) The speed in which data can travel from one device to another.


Transfer rate: Mbps (Megabits per second) The speed in which data can travel from one device to another.


Wi-Fi (Wireless Fidelity) Provides wireless connectivity to devices within a certain range thru radio signals.


3G & 4G (Third and Fourth Generation) are standards for mobile communications. To be classified as 3G, a device must support speech and data services as well as data ranges of at least 200kbps. 4G will support services like gaming and streamed multimedia by 2013.


IP address is the numeric address for a computer connected to the Internet.


Top-level domain (TLD) indicates the type of organization or general domain for which the domain name is registered.


ISP (Internet Service Provider) A service which provides connection to the Internet.


domain name is the text version of a computer’s numeric IP address.


HTTP (Hypertext Transfer Protocol) is a communications standard for transmitting Web pages over the Internet.


Protocol are the rules that specifies the format to be used for transmitting data.


SEO (Search Engine Optimization) is the process of designing a Web page to increase the likelihood  that the page will appear  high in a search engines results list.


Portal A Web site that offers a starting point for accessing information


HTML (Hypertext Markup Language) is a markup language used to create Web pages.


XML (Extensible Markup Language) is a markup language that uses predefined and customized tags to facilitate the consistent sharing of information, especially within large groups.


XHTML is the combined features of both HTML and Xml.


WML ( Wireless Markup Language) is an XML based markup language used to design Web pages for microbrowsers.


CSS (Cascading Style Sheet) is a document that uses rules to standardize the appearance of Web page content by defining styles for such elements as font, margins, positioning, background colors, and more.


Intranet is a private network within a large organization that uses the Internet to share information with its members.

PART 2 Questions: Answer each of the following briefly, but completely.

1. Describe several differences between a personal web site and a commercial web site. Personal  Web sites share photos, promote employment credentials, and keep in touch with friends and family. Commercial Web sites advertise, sell, and promote services or products.

2. Describe the differences and similarities of these types of e-commerce transactions and give a specific web site  example of each:

  1. B2C Business to customer, Microsoft Office 2010.
  2. B2B Business to business, Intuit Small Business
  3. C2C Customer to customer, E-Bay.

3.  What is a scripting language? Are programming languages used to write short programs, called scripts, that execute in real time at the server or in the Web browser when a Web page is downloaded.

  • List 3 popular web scripting languages: HTML, XML, XHTML, WML

4. What does WYSIWYG stand for? What you see is what you get.

  • List two WYSIWYG software applications: Adobe Dreamweaver, Microsoft Expressions.

5. List and briefly describe 6 different web design jobs which may be found on a web design team:

    1. Content writer.

    2. Web page designer.

    3. Web artist/graphics designer.

    4. Multimedia producer.

    5. Web programmer.

    6. Network security administrator.

6.  What kind of information is found in Appendix A? Design Tips

  • How can this information be useful to you as a web designer? Helps you create a better Web page.

 7. What kind of information is found in Appendix B? HTML Quick Reference

    What do the following “tags” do in an HTML program?

  1. <img> Inserts an image into a Web page.
  2. <a> Identifies the anchor, creates a hyperlink or fragment identifier.
  3. <form> Marks the start and end of a Web page form.
  4. <ol> Defines an ordered list that contains numbered list item elements.

8. What kind of information is found in Appendix C? Cascading Style Sheet

  • What are the benefits of CSS? Significant control over typography and page layout. Ability to make global changes to a Web site. Separation of structure and presentation.
  • What does the CSS property font-weight do? Specifies normal or bold.
  • What does the CSS property text-transform do? Specifies upper or lower case letters.

9.  What kind of information is found in Appendix D? Designing for Mobile Devices

  • List 2 site adapters that help you create a mobile site: Dreamweavers or WYSIWYG.
  • List 7 technical aspects of mobile sites that you should be aware of when designing a mobile site:

    1. Protocols.

    2. W3C standards.

    3. Limited media and animated content.

    4. CSS to speed page loading. (usage)

    5. Navigation and input methods.

    6. Wireless markup language.

    7. Differing screen sizes.

10. Google Mobile Site Adapter:  Google has a mobile site adapter ; you can enter the site address and Google will convert the site into a mobile site design for you.  NOTE: Most images are too large for a mobile device, so they should be removed. Follow these steps to adapt our SFCC web site:

  • Go to 
  • In the ENTER A URL box, enter:
  • Check the HIDE IMAGES box.
  • Click GO.

Compare the mobile SFCC site to the regular SFCC site. What are the main differences between the two?

All text is in a narrower line downward and there are no images.