Gina Norman Likins

5700 Loyal Ave.

Durham, NC 27713

919/696-4462 (cell)

Qualifications Summary

Online strategist/information architect/manager with 18+ years experience:  creating powerful stakeholder and community relationships; designing meaningful and robust site structures to meet requirements; providing usability expertise; and evaluating and improving communication programs through the integration of new media.  Ability to lead teams to consensus around strategic solutions that balance technical requirements and marketing needs.

Usability & Information Architecture

Social Media Strategy & Evangelism

Marketing Communications

Situation Evaluation & Problem Solving


Change Management

Team Management & Employee Development

Process Creation & Governance


Intranet Strategist, Red Hat, Raleigh, NC, 2012 - present. Lead communications strategy for intranet portal, collaborative tools, digital signage, and other internal communication & collaboration vehicles. Create tools and processes that enable associates across all geographies, businesses and functions to connect and work together.

Web Strategist, Ipas, Chapel Hill, NC, 2008 - 2011. Planned, managed and evaluated all aspects of online strategy for Ipas, a global women’s healthcare non-profit.  Hired, managed and mentored two web producers.  

Senior Manager, Intranet Governance, Nortel Networks, 2001 - 2008. Created policies to manage intranet content; managed evolution of internal search engine; and determined overall strategy for intranet information architecture.


Senior Manager, Service Provider and Carrier Intranet, Nortel Networks, 2000 - 2001.  Created and managed more than half the intranet resources supporting Nortel Networks sales & marketing efforts; consolidated numerous unauthorized intranet sites into central framework; managed web development team of 14.

Manager, External Web, Carrier Packet Solutions, Nortel Networks, 1999 - 2000.  Managed external web presence for one third of Nortel Networks products; developed strategy for integration of web into marcom strategy; managed three full-time web developers.


Web Development Senior Specialist, Nortel, Mar. 1996 - Jan. 1999. Consulted with internal clients on implementation of on-line marketing; helped determine overall shape/direction of Nortel website; worked with internal clients to create compelling web content; managed relationships between lines of business, product groups and corporate communications; and coordinated activities of external vendors, such as graphic designers and HTML developers.


Account Executive at TechKnowledge Communications, a public relations firm specializing in high-tech and research clients, 1993 - 1996. Planned, budgeted and managed projects including: print publications and on-line communications; and conferences and special events.  Supervised two employees.


Education & Career Development:


Speeches & Presentations: