Style Guide

Style Guide

Headlines

General Guidelines

Abbreviations and Acronyms

Apostrophes

Capitals

Journalese and cliches

Tautology and Pleonasm

Colloquialisms

Swear words

Numbers

Money

Ages

Dates

Times

Quotes

Paragraphs

Singular/Plural

Sport

Teams

Arts and Entertainment

Band names

Song/Album Titles

Film/TV shows

Names and Positions

The University

The Union

The Galleon

Section Names

Individuals

Sabbs and Union Officers

Design

Pull Quotes

Press Office

Omissions

Headlines

General Guidelines

Abbreviations and Acronyms

Apostrophes

Capitals

Journalese and cliches

Avoid common ‘jounalese’ phrases and cliches. For example:

Tautology and Pleonasm

Tautology is an unnecessary or unessential (and sometimes unintentional) repetition of meaning, using different and dissimilar words that effectively say the same thing. Pleonasm is the use of more words or word-parts than is necessary for clear expression:

Avoid common examples such as:

Colloquialisms

Swear words

Numbers

Money

Ages

Dates

Times

Quotes

Paragraphs

Singular/Plural

Corporate entities take the singular: eg The BBC has decided (not "have"). In subsequent references make sure the pronoun is singular: "It [not "they"] will press for an increase in the licence fee."

Sports teams and bands are the exception – "England have an uphill task" is OK, as is "Nirvana were overrated"

Sport

Teams

Arts and Entertainment

Band names

Song/Album Titles

Film/TV shows

Names and Positions

The University

The Union

The Galleon

Section Names

Individuals

Sabbs and Union Officers

Design

Pull Quotes

Press Office

Omissions

For any omissions to the style guide, contact your section editor. Editors, please consult the Copy Editor, or if not possible, refer to the Guardian style guide. Once it’s been decided how to proceed, add the omission to this style guide.