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Reading/Study Guide - Chapter 7 – Consumer Behavior

Answer the following:

  1. Define marginal utility:

  1. Explain the law of diminishing marginal utility:

  1. What is the difference between marginal utility and total utility?

  1. Write the formula for the utility maximizing rule:

  1. Is it ever rational to consume the next unit if you know that you’ll have negative marginal utility?

  1. See the practice question in class for a better understanding of how to apply the utility maximizing rule?