Behavior Design Challenge Round 2.

Based on what you learned today, I now want you to identify as many different behaviors as you can that you required in your Behavior Design Challenge.

1.Identify as many different behaviors as you can that you required in your Behavior Design Challenge.

-bring food to refrigerator.

-look at the stamp board

-take the stamp (waiter or elephant)

-stamp to empty post it

-take a look at your food and find expire date

-stamp star which indicates the expire date

-take the pen

-write up your name and expire date

-attach the label to your food.

-put your food in the refrigerator.

2.Create a taxonomy of those behaviors according to the Fogg Behavior Grid in some visual way.

-bring food to refrigerator. ( blue path)

-look at the stamp board ( Green Dot)

-take the stamp (waiter or elephant) ( Green Dot)

- stamp the waiter image on post it( Green Dot)

-take a look at your food and find expire date (blue path)?(not for everyone)

-stamp star which indicates the expire date visually ( Green Dot)

-take the pen  (blue path)

-write up your name and expire date ( blue path)

-attach the label to your food.( blue path)

-put your food in the refrigerator.( blue path)

-pick up your food and eat up(blue path)

-if it’s necessarily, you can put the food back in the refrigerator with a post-it (blue path)

3.Then analyze the approach you’re taking for designing each of those behaviors to occur.

* no need to trigger ( already became the blue path)

-bring food to refrigerator.

-take the pen

-write up your name and expire date

-put your food in the refrigerator.

* trigger needed ( new behavior)                                                        

-look at the stamp board

-take the stamp (waiter or elephant)

-stamp to empty post it

-take a look at your food and find expire date

-stamp star which indicates the expire date

-attach the label to your food.

4.What is the sequence of behaviors you need to occur to trigger the specific target behavior?

To trigger the main target behavior, firstly people have to take a look at the stamp board in the refrigerator. Also they have to understand how to use this system by looking at the example post it.

5.Is there a hot trigger in place for each?

*looking at the stamp board

visual attraction : By showing some examples in the window of refrigerator, people can easily get interested in new feature and let them read all.

* stamping the waiter image on post it

experimental approach :

a. Playing with stamps is a pleasant experience to most of people with their childhood memories.

b. An metaphorical image of a human figured-stamp is a restaurant waiter. This will bring personal experiences by putting the stamp on food.

6.What components of ability are helping/hurting the behavior from occurring?

_Labeling name and date by the way we set up :This system will help people take a similar amount of time and efforts to label their food with more joy.

_Stamps : Increase a capacity of task, labeling in visual. It is very human-friend tool to mark information or a message. Metaphorically stamps have roles of sending messages to someone, or oneself. A stamp is a distinctive mark or impression made upon an object, a device used to make it, or a distinctive sticker applied to an object. It may also include other vouchers or records with similar purposes. Types of stamps, and related subjects, include

 / from wikipedia :stamp definition


_Well-contained & designed structure: Draw people to look at the detail information of the system. In a structure, it is easy to figure out how to do labeling and post on one’s food.

_Examples, we set up :  simple visual instruction. This will reduce a time for people to follow up

_Coloring experience: yellow post-it color adds more apatite  and stamps adds more aesthetic feeling on food. The more Coloring Experience increases the excitement, and the more people stamp on foods.

_Reminder , stamps bring up personal memory of outside of the ITP floor: for an example, a waiter stamp: This will trigger people to think over a moment of having a good service from a restaurant waiter.

_Positive experiences : Afterwards, their activities of labeling on food expend social relationships and activity. Assume that people may be interested in posting message or stamp to other’s.

Is there sufficient motivation and can you identify which components of motivation (anticipation, sensation, belonging) that your are tapping into?

There is some sufficient motivations among people and the refrigerator. Putting food in refrigerator is a blue-path behavior in terms of the Fogg’s behavior grid. This continuous activity won’t stop, unless they don’t need food. However, there are some hygienic problem between users, which are about smell, exposed food, spoiled food, etc. To solve this problems and make the circumstance better, we decide to design a system that keep their expired date of food, name, and any message to remember. This system helps users to anticipate good appearance and fun look, comparing to the old system. Furthermore, do stamping will increase people’s participation to label on their food, because of enjoyable way. As an aspect of sensational motivation, our project has various colors of post-it(yellow), brown color ink, and hand-writing texture. This appearance motivate people to keep their notes on Post-it paper. In terms of an ‘emotion based attitude change’, we can predict that our design system will stimulus people’s emotional and aesthetic values.  

Emotion based attitude change

Emotion plays a major role in persuasion, social influence, and attitude change. Much of attitude research has emphasised the importance of affective or emotion components. Emotion works hand-in-hand with the cognitive process, or the way we think, about an issue or situation. Emotional appeals are commonly found in advertising, health campaigns and political messages. Recent examples include no-smoking health campaigns and political campaign advertising emphasizing the fear of terrorism.

Important factors that influence the impact emotion appeals include self efficacy(ability of users is high on our design system), attitude accessibility(familiar behavior of storing food in refrigerator) , issue involvement(everyone can uses), and message/source features(various, expendable by personal purposes). Attitudes that are central to one's being and highly resistant to change while others that are less fixed may change with new experiences or information(stamping on post-it paper to notes name and expire date of food). 

This system has a persuasive method of being involved in a community: Belonging-motivation level. With same tools and materials, the new labeling system will keep people’s behaviors in a same category and look. Thus, it increases a sense of belonging.

8. Document your taxonomy of behaviors. Based on what you learned from the first trial and observations of your classmates experiments in class on their blog postings, which behaviors should you modify, add, delete? How can you simplify the trial?

There are some over-expected reactions from users

1. people will easily participate to our smile post-it with an old system, which labeling on a simple doct-tap.

2. Visually the various colors of post-it will be good for the look of inside of refrigerator.

3. People will read carefully functions of different smiles.

4. Too broad targeting. We target every food keepers, and many cases of keeping fresh dates of food. Too complicate to demands more efforts people in rush.

MODIFY : One time experience that limits to keep their food in health condition. Because each smile post-it paper has a certain time period mark. This won’t be continue after the date of purchase. We need to set up the easier way to keep their same activity of labeling dates and name. Keep the behavior and add some more visual elements, and fun.

ADD : Aesthetic sense with visual images and experiences by using stamps consistently.


To narrow down a target, we make a different system to the previous smile version. This system has a one method of marking your name and expired date of food( post-it ). Additionally, we increase visual assumptions and possibilities by using three kinds of stamps. Keeping the simple labeling, this system will vary appearances of post-its according to the way people use a number of stamp(shape of star), a kind of stamp( elephant, or a human figure).  



Warmhearted message to one by Post-it, which delivers an instant message with images.

The first test with printed smile that fully entertained people to enjoy the time of marking their name and expired date of food on their meal. However, regarding of sustainability and motivation for a long period participation from people, we need to find a solution that encourages people to take parts into out SMILE project more. This ‘stamp on post-it project’, which is developed from the first SMILE project, will trigger people to enjoy a routine action of labeling on food. Expect a case, when their social life will enrich by putting post-it message to others, or adding some warm-hearted message on other’s labels. We require people to follow up the rule of stamps and notes their name and date of expiring food.

<reaction from a user, creates personal post-it besides to our post-it system. >

<three days after the first attempt >

<new metaphor for making playful experience >

<message as a sympol of waiter: enjoy your meal  >

<new stamp board attached to thw window of refrigerator

< new stamp board>

<new lavel on food container>

<new behavior>

<Observation after installing>