OCTOBER 18, 2010

FOR IMMEDIATE RELEASE

MEDIA CONTACT / INTERVIEW REQUESTS:

Brian Feldman, (407) 792-9421, projects@brianfeldman.com, @BrianFeldman

On the first opening night of professional basketball at Amway Center (originally known as the Orlando Events Center), award-winning logophile Brian Feldman will read the new NBA rule book to fans, outside, across from the Orlando Magic Team Shop presented by adidas, in the manner of a street preacher.

If you’re gonna argue with the refs this season, you gotta know the rules.

This project is not sanctioned, endorsed or sponsored by the National Basketball Association, NBA Media Ventures, LLC, Orlando Magic, Amway Corp., or the City of Orlando.

WHO: Brian Feldman Projects (67 Books, Brian Feldman Reads This Newspaper In Its Entirety, Why Would They Do That?)

WHAT: Foul! Official Rules of the National Basketball Association 2010-2011 as Read by Brian Feldman on Opening Night of Professional Basketball at Orlando Events Center [sic]

WHEN: 6-8 pm Thursday, October 28, 2010

WHERE: Amway Center (outside, NW street corner of W. Church St. and S. Hughey Ave.) - 400 W. Church St. Orlando, FL 32801 http://j.mp/Foul_locale (Google Map)

COST: Free

LINKS:

http://j.mp/Foul_FB (Facebook Event)

http://j.mp/Foul_rls (Media Release)

http://twitter.com/BrianFeldman (@BrianFeldman on Twitter)

http://twitter.com/NBA (@NBA on Twitter)

http://twitter.com/Amway_Center (@Amway_Center on Twitter)

When referencing on Twitter, please use hashtag: #Foul

http://foursquare.com/venue/3218172 (Amway Center on foursquare)

http://foursquare.com/venue/8903134 (Orlando Events Center on foursquare)

BRIAN FELDMAN PROJECTS is Central Florida’s premiere presenter of experimental time-based art since August 2003. Dinners on stage with real life families, leaping off ladders for 24 hours, guaranteeing uniformity in the administration of all contests - this is what we do. Orlando Weekly Best of Orlando: Best Performance Artist (2008, 2009) & Best Experimental Act (2010). Orlando Magazine Best of Orlando: 2nd Best Local Entertainer (2010). aXis Magazine: 20 Coolest People in Orlando (2010).

# # #