Oxford Social Media 2011: Developments in Web 2.0

Thursday 8 September 2011 – Osney Training Rooms

Please book through Staff Development in the usual way – staff-dev@bodleian.ox.ac.uk – quoting the relevant code.


Strand 1 – Training Room 1

Strand 2 – Training Room 2

9.15 – 9.30

Event opening

9.30 – 10:25

WhoAmI.com - marketing yourself and your skills online

Jo Alcock, Research Librarian at Evidence Base, Birmingham City University

Many of us use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand. 
Course code: BODL/CPD/WHO

23 Things: Blogs
Course code: BODL/CPD/BLO




Public library social media policy: the most effective ways to provide a "comprehensive & efficient" service in fewer than 140 cha!

Michael Stead, Transformation Officer, Wigan Leisure & Culture Trust

Michael will be looking at some examples of good practice and discussing the evolution of his own library service's approach to social media. 

Course code: BODL/CPD/PUB

23 Things: Flickr/Images
Course code: BODL/CPD/IMA

11.45 – 12.40

Marketing academic libraries in a Web 2.0 world

Ned Potter, Academic Liaison Librarian at the University of York

Social Media affords libraries a fantastic marketing opportunity. Web 2.0 tools are often free, are mostly easy to use, and represent a great way to communicate directly with a library's audience. This session will look at advances in marketing online, including brand new case studies from the British Library and New York Public Library.

Course code: BODL/CPD/MAR

23 Things: Social Bookmarking

Course code: BODL/CPD/BOO

12.45 – 14.00


14.00 – 14.55

Measuring social media success

Andrew Hood, Lynchpin Analytics Ltd.

Social media opens up content, discussion and reputation way beyond the confines of our own websites. So how do we measure the real impact of the things we instigate, and keep track of what the world at large is saying about us and the topics close to our hearts? This session will look at practical ways of monitoring social media for relevant content, and discuss how to isolate clear success metrics for social media activity.
Course code: BODL/CPD/SUC

23 Things: Facebook

Course code: BODL/CPD/FAC

15.00 – 15.55

Social Networks: harness the power, manage the risks

Duncan Smith, CEO of iCompli® Ltd.

Many organisations are rushing to use social networking sites because the potential benefits seem so vast.  Beware, though.  Using such sites can be a double-edged sword because of significant risks arising from a raft of legislation relevant to them.  And it’s been a fast moving feast with new guidance and laws arriving at a dizzying rate. How do we find solutions which are both legally acceptable and help you do a better job?

Course code: BODL/CPD/RIS

23 Things: Twitter

Course code: BODL/CPD/TWI

16.00 – 16.55

23 Things: Wikis

Course code: BODL/CPD/WIK

More about our speakers

Jo Alcock is a research librarian at Evidence Base, Birmingham City University, providing research, evaluation and consultancy for the LIS sector. In her role she is involved in a number of different projects supporting developments in academic libraries, and further afield in the information sector.


Her primary professional interests are marketing communications and use of technology to improve the service offering of libraries and librarians in all sectors. Jo has previously presented on topics such as utilising social media and mobile technologies in libraries; using technology in school libraries to prepare students for university; the academic library brand and the student experience; and professional networking for information professionals.  As a newly qualified professional, she engages with a number of different social networks to build a professional network and learn from others within the profession as well as sharing her own views. Jo blogs as Joeyanne Libraryanne and tweets as @joeyanne.

Michael Stead has worked in public libraries for seven years, following an MA in librarianship at Sheffield University. He was named one of MLA's Ten Young Librarians of the Future in 2006, an subsequently completed the MLA Leading Modern Public Libraries Future Leaders program. He has also worked with the British Council, planning and delivering workshops for senior public library managers in Bulgaria. 

Since May 2010 Michael has worked as a Transformation Officer for Wigan Leisure and Culture Trust, a member of the Strategic Libraries Management Team responsible for proactively seeking opportunities to improve the quality of library services. His professional interests are in online and information services, and his personal interests include film photography, which is like digital photography but less convenient and more expensive.  Michael tweets as @MichaelStead and blogs very infrequently at 

Ned Potter is an Academic Liaison Librarian at the University of York. In 2011 he won the SLA Europe Early Career Conference Award and was named a Library Journal Mover and Shaker. His book The Library Marketing Toolkit will be published by Facet next year, and he blogs at www.thewikiman.org

Duncan S Smith is CEO of iCompli® Ltd. a company specialising in delivering real world compliance solutions in the arena of Governance, Risk and Compliance, Information Law and Privacy. iCompli®  doesn’t ‘brandish the compliance stick’; preferring instead to deliver practical, technology-led solutions to help manage both the legal and cultural risks associated with information management.


Duncan is a champion of the principle that “It’s not just about compliance with legislation; it’s about building a business case around compliance”.  His industry knowledge is sought by many of the UK’s leading companies and Professional Bodies, delivering information law and privacy courses for the Periodical Publishers Association (PPA), the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM), and leading digital marketing consultancy e-Consultancy.com.

Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Cadbury, BSI and The Guardian.

Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.

He then joined search company Ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.