notes by Robin Davis (@robincamilletoo)
bold = resources
Museums & Social Media
led by Julianna Medel
social media strategies
museums as a social experience
but museums are usually so quiet, you don't really talk
facebook/twitter gives you a facade of anonymity - you ask Qs there that you might not be brave enough to ask IRL
museum space usually policed
how do you jump-start a community? how to ensure a meaningful engagement and add value to library/museum initiatives? gamification?
use of Pinterest - social capital
should museums be covering every social network? how to form strategy?
follow whoever follows back - IFTTT.com
Smithsonian ask an archivist
cross-pollination of separate twitter accts for different museums
social network strategy not always the way to go. eg, Civil war diaries acct on twitter... but but civil war buffs ≠ twitter users usually
digital discovery, curation, access
encouraging discovery via curation of exhibits
students curating their own exhibits
The Museum Experience — Falk and Lynn
A Different Kind of Web: New Connections between Archives and Our Users — Kate Theimer
see: Jewish womens museum Twitter strategy
Museum and the Web conference
Smithsonian had a study (link?) — more digital objects accessible online = more people will come, rather than people won't want to come because they've already seen it
elephant in the room for sharing material = copyright.
museum's photo of a painting is theirs by copyright bc of subsequent edition precedent
childrens gallery (?) = ask a curator
selection exhibits, paintings based on 'likes'
big touch screen for images (since paintings can't be touched)
Voyce — exhibit of candy with 'please take one' sign, asked guard how many people partook — guard said only 30% ppl took one
maybe people will take digital candy more
digital access issues
museum strategies for locating people who choose to not access internet or who can't?
Julianne: work with schools or community centers to collaborate with you
need the raw data to find where to target your efforts
Sylvia: grant funding! for things like flipcams, laptops
radio, TV = sponsored ads
Karin: senior center crowd-sourcing for reading old-timey cursive
generational thing: kids can't read cursive anymore