notes by Robin Davis (@robincamilletoo)

bold = resources


Museums & Social Media

(rm 3083)

led by Julianna Medel

social media strategies

museums as a social experience

but museums are usually so quiet, you don't really talk

facebook/twitter gives you a facade of anonymity - you ask Qs there that you might not be brave enough to ask IRL

museum space usually policed

how do you jump-start a community? how to ensure a meaningful engagement and add value to library/museum initiatives? gamification?

museum marketing

use of Pinterest - social capital

should museums be covering every social network? how to form strategy?

follow whoever follows back -

Smithsonian ask an archivist

cross-pollination of separate twitter accts for different museums

social network strategy not always the way to go. eg, Civil war diaries acct on twitter... but but civil war buffs ≠ twitter users usually

digital discovery, curation, access

encouraging discovery via curation of exhibits

students curating their own exhibits

The Museum Experience — Falk and Lynn

A Different Kind of Web: New Connections between Archives and Our Users — Kate Theimer

     see: Jewish womens museum Twitter strategy

Museum and the Web conference

MuseumNext conference

Smithsonian had a study (link?) — more digital objects accessible online = more people will come, rather than people won't want to come because they've already seen it

elephant in the room for sharing material = copyright.

museum's photo of a painting is theirs by copyright bc of subsequent edition precedent

childrens gallery (?) = ask a curator

selection exhibits, paintings based on 'likes'

big touch screen for images (since paintings can't be touched)

Voyce — exhibit of candy with 'please take one' sign, asked guard how many people partook — guard said only 30% ppl took one

maybe people will take digital candy more

digital access issues

museum strategies for locating people who choose to not access internet or who can't?

Julianne: work with schools or community centers to collaborate with you

need the raw data to find where to target your efforts

Sylvia: grant funding! for things like flipcams, laptops

radio, TV = sponsored ads

Karin: senior center crowd-sourcing for reading old-timey cursive

generational thing: kids can't read cursive anymore

new paleography