June 3, 2011

Notes by Meg Biallas

Opening Session with Robert Wolfe, CEO of Crowdrise

Crowdrise “If you don’t give back, no one will like you”

Twitchange “Team up to change the world, one tweet at a time”

Downside of using celebrities to boost your campaign -- they can’t help when they get busy. (i.e. The Jonas Brothers stopped tweeting a Crowdrise campaign).

“To be an influencer, don’t tweet one thing and step away. You have to be passionate at what you do.”

Facebook and Twitter are not the answer to our problems. Wolfe says its key to build a good email list. Social media is meant to support the email lists.

So many NPs are focused on the dollars, but the “bodies” are important, too. Need to get people in the door, and get them to stick around.

@StaceyMonk, EpicChange (Interviewed by Allyson Kapin of RadCampaign)

Generation Divide with Technology

Baby Boomers tend to read every single word on a webpage

“Click here” is actually very effective with the older crowd.

Email communication works - especially if it acts and looks like a personal letter

Internet Engagement - Older folks visit trusted sites, especially a single site (Rather than providing a variety of scattered links).

Go step by step - (i.e. “Login means your email address”).

Board meeting: meet them where they are.

some board members have been doing things for decades; how do you help with the transition