List of Social Media Resources, Links, & Tools

PRL 530.1 | Social Media for Public Relations | MAYmester 2012 | NewhouseSocialMedia.com

Philip Ryan Johnson | phjohnso@syr.edu | @PRjohnson

Last Updated – 01-29-2012 1215am

[YELLOW] ➔ My current favorites.
[GREEN] ➔ Latest (and some older) tools that I predict will become successfuldefinitely worth a look.


I. List of Tools by Type

PJ’s Tools for His Daily Routine

Lists & Directories of Tools

Tools for Conducting Primary Research

Interesting Discussions on Quora.com

Blogging Platforms

Content Creation & Strategy

News Reader Dashboards

Dashboards & Management

Search Tools

Email Alerts

Monitoring & Analytics

Search Engine Optimization (SEO)

Rankings & Trends

Campaign Management Tools

Post Updates to Multiple Sites

Twitter Tools

Customer Support, Help Desks, Feedback, Reviews

Usability Tools, User Interface, User Testing

II. List of Tools by Tactic/Task




I. List of Tools by Type


PJ’s Tools for His Daily Routine

Reading & Catching up on the News

Keeping Track of Social Media Projects

Tools that Send Daily/Instant Email Updates

Lists & Directories of Tools

Tools for Conducting Primary Research

Interesting Discussions on Quora.com

Blogging Platforms

Content Creation & Strategy

News Reader Dashboards

Dashboards & Management

Search Tools

Email Alerts

Monitoring & Analytics

Search Engine Optimization (SEO)

Rankings & Trends

Campaign Management Tools

Post Updates to Multiple Sites

Twitter Tools

Customer Support, Help Desks, Feedback, Reviews

Usability Tools, User Interface, User Testing




II. List of Tools by Tactic/Task


— TACTIC / TASK —

— TOOL —

Manage & track social media efforts through a shared dashboard

Find influencers, experts, leaders

Cross-post to multiple social media sites

Auto-post blog post to Twitter, Facebook, LinkedIn

Manage Twitter lists

Manage Twitter followers

Twitter statistics, metrics

Track Twitter retweets, links, influence, reach

Discover top trends & topics

Overall social media metrics for a brand or organization

Schedule or “buffer” tweets for later

Approval process/workflow built-in to review status updates, tweets, Facebook updates, and so on, before they are published

Manage social media over email

Decide when is best time to tweet

Tools to monitor, find, filter, sort, or organize social media content content having the most relevance to your organizaiton


List of Social Media Resources, Links, & Tools by Philip Ryan Johnson is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.