Charity Navigator FY 2012 Targets Dashboard
(April 2012)
[1]

Strategic Plan Goals

Output Target

FY 2011 Result

FY 2012 Target

% Change

(12v11)

   FY YTD Actual (4/12)

% Change YTD

FY 2015

Target

Create an enduring and scalable organization

Donations/income from all sources.

$1, 187,332

$1,311,530

+10%

$536,730

+39%

$2,350,000

Board member census.

12

14

(+2)[2]

+17%

12

0%

15

(+1)

Complete Business Plan & Implement

Secured 75% of funding

Yes

N/A

Yes

N/A

Performance Management System Implemented

Launch capital campaign

N/A

Yes

N/A

Began planning

N/A

Campaign completed

Further product development

Finalize first cause area CN 3.0 Prototype and gather data on 400 charities

N/A

Yes

N/A

Research on prototype underway for 3 possible cause areas

N/A

Launch CN 3.0 Ratings

Complete development of CN 2+

N/A

Yes

N/A

Task Force has held four meeting thus far

N/A

N/A (Completed)

Implement other new products & services (ex. API).

29

36

(+7)

+24%

32

(+3)

+10%

36

(+5)

Remain a leading industry authority and donor advocate

Adopt IRS & Panel on the NP Sector best practices

44

45

(+1)

+2%

45

(+1)

+2%

Ongoing updating of best practices

Conduct CN 10 Year Anniversary activities

N/A

Yes

N/A

In process

N/A

N/A

(Completed)

Conduct 2 donor webinars

N/A

Yes

N/A

First webinar competed 4/15 

N/A

Continue to provide webinars

Growing utilization and donor markets

Total Visits

4.88 million

5 million

+2.5%

3.1 million

+34%

9 million

Percentage of Quality Visits

N/A

90%

N/A

97%3

N/A

TBD

Registered Users

229,900

280,000

+20%

268,000

+16%

500,000

 Rev. 5/10/12 2:26pm by Ken Berger


[1] Fiscal year of Charity Navigator runs from 12-1-11 to 11-30-12.

[2] Number in parenthesis is increase over prior year and % column is based on that number.

3This reflects the percentage of quality visits (those who visited at least one page, for > 10 seconds, interacted with the page).