Edward Williams



24 Aug 2011

Student Number:


WEB DESIGN Textbook Assignment POINTS: 10

Chapter 1: An Introduction to the Environment and the Tools + Appendices


  • Type the answers to the following questions as appropriate.
  • Change your answers to BLUE to distinguish them from the questions. 
  • This document should have a professional appearance when complete.
  • NOTE: Test questions will be based on this information.

PART 1. Definitions: Briefly define the following terms:


Internet 2  A major cooperative among academia, industry, and government agencies to increase the Internet’s capabilities and solve some of its challenges


Web 2.0  The “next generation”  Web that supports Web-based services; such as online advertising models tied to search keywords, search engine optimization methods, the syndication of Web site content, and blogs  


IRC  (Internet Relay Chat) Are communication technologies that provide a venue, such as a chat room, where people with common interests can exchange text, video, or multimedia messages in real time 


Blog  Short for Weblog, an online journal or diary to which readers can add their own commentary


MMOG  (Massively Multiplayer Online Games) interaction between gamers against each other


e-commerce  Electronic commerce; a wide variety of business activities over the internet


Transfer rate: Kbps  Thousands of bits per second


Transfer rate: Mbps  Millions of bits per second


Wi-Fi  Wireless Fidelity; provides wireless connectivity within a certain range


3G & 4G  Broadband access to devices such as laptops and smartphones; speeds of 200 kbps or more


IP address  The numeric address for a computer connected to the internet


Top-level domain  TLD designation indicates the type of organization or general domain for which the domain name is registered


ISP  Internet Service Provider is a business that has a permanent Internet connection using several access methods -- dial-up; high-speed dial-up; broadband, or wireless. Provides for individuals and companies


domain name  The text version of the computer’s numeric address


HTTP  Hypertext Transfer Protocol ; the communications standard for transmitting Web pages over the internet


Protocol  A rule that specifies the format to be used for transmitting data


SEO  Search Engine Optimization is designing a Web page to more likely appear high in a search engine


Portal  A starting point for accessing information


HTML  (Hypertext Markup Language) A markup language used to create Web pages


XML  (Extensive Markup Language) A markup language  that uses customized and predefined tags help with the consistent sharing of information, especially within large groups


XHTML  (Extensible Hypertext Markup Language) Better than XML when viewed on smartphones and other handheld computers. Avoids user-access issues


WML  (Wireless Markup Language) Used to design Web pages for handheld computers


CSS  (Cascade Style Sheets) A document that uses rules to standardize Web page appearances ; content


Intranet  A private network within an organization that uses the Web and Internet to share it’s information amongst all those with it’s access

PART 2 Questions: Answer each of the following briefly, but completely.

1. Describe several differences between a personal web site and a commercial web site.

A personal web site has different ranges of communications for individuals; a commercial website is geared for promoting products or services for businesses

2. Describe the differences and similarities of these types of e-commerce transactions and give a specific web site  example of each:

  1. B2C  Businesses and consumers  interacting in transmissions over the Internet;  Banking
  2. B2B  Strictly business-to-business electronically;  Intuit
  3. C2C  Business transactions that occur between consumers;  eBay

3.  What is a scripting language?  A programming language used to write short programs that executes in real time at the server or Web browser

  • List 3 popular web scripting languages:  JavaScript, Active Server Pages (ASP), MySql

4. What does WYSIWYG stand for?  What You See Is What You Get 

  • List two WYSIWYG software applications:  Microsoft Expression Web; Adobe Dreamweaver 

5. List and briefly describe 6 different web design jobs which may be found on a web design team:

    1. Content writer/editor

    2.  Web page Designer

    3.  Web Programmer

    4.  Network/security Administrator

    5.  Content Manager

    6.  Webmaster        

6.  What kind of information is found in Appendix A?  Design tips with descriptions

  • How can this information be useful to you as a web designer?  A reminder of the things that are needed to make a successful and most sought after Web page

 7. What kind of information is found in Appendix B?  A reference guide for HTML 4.01 with tags and attributes that are mostly used

    What do the following “tags” do in an HTML program?

  1. <img>  Inserts an image into the current Web page 
  2. <a>  Identifies the anchor; creates a hyperlink or fragment identifier
  3. <form>  Marks the start and end of a Web page form
  4. <ol>  Defines an ordered list that contains numbered list item elements (<li>)

8. What kind of information is found in Appendix C?  Cascading Style Sheets (CSS); a multifeatured specification for HTML 4.01 and XHTML

  • What are the benefits of CSS?  Significant control over typography and page layout; Ability to make global changes to a Web site; Separation of structure and presentation
  • What does the CSS property font-weight do?  Specifies normal or bold
  • What does the CSS property text-transform do?  Specifies uppercase and lowercase

9.  What kind of information is found in Appendix D?  Designing for Mobile Devices

  • List 2 site adapters that help you create a mobile site:  MobileSiteGalore; Winksite
  • List 7 technical aspects of mobile sites that you should be aware of when designing a mobile site:

    1.  Protocols

    2.  W3C standards

    3.  Wireless markup language (WML)

    4.  CSS usage

    5.  Differing screen sizes

    6.  Navigation and input methods

    7.  Limit media and animated content

10. Google Mobile Site Adapter:  Google has a mobile site adapter ; you can enter the site address and Google will convert the site into a mobile site design for you.  NOTE: Most images are too large for a mobile device, so they should be removed. Follow these steps to adapt our SFCC web site:

  • Go to 
  • In the ENTER A URL box, enter:
  • Check the HIDE IMAGES box.
  • Click GO.

Compare the mobile SFCC site to the regular SFCC site. What are the main differences between the two?  The letter ‘n’ was on the first site; then there was SFCC. Afterwards, I viewed a window with all Web code.  I use Mozilla for my browser