Jane McGonigal, Gabe Zichermann to Keynote on Driving Loyalty, Engagement
and Behavioral Change with Game Mechanics

September 30, 2010 - New York, NY - The first annual Gamification Summit 2011 ( today unveiled two breakthrough keynotes and an initial line-up of noteworthy speakers and sponsors. Registration is now officially open for the premiere event, which takes place at the Mission Bay Conference Center in San Francisco on January 20-21, 2011. Bringing together top thought leaders, the GSummit is the first-ever forum of its kind dedicated exclusively to the burgeoning gamification and engagement science fields. Attendees can expect to gain practical insight on how gamification and game systems theory impacts their business, through case studies, lectures, panels, in-depth workshops and networking opportunities.

Prominent game designer, Jane McGonigal, Director of Game Research and Development at the Institute for the Future, will keynote the event, discussing how game mechanics can be harnessed to bring about change, even on a global scale. McGonigal will also use the Summit as the backdrop for launching her much-anticipated new book, “Reality Is Broken: Why Games Make Us Better and How They Can Change the World” (The Penguin Press).

A second major keynote features Gabe Zichermann, celebrated author of “Game-Based Marketing” and blogger at Gamification.Co, who will share his vision for why page-views are a dead metric and will be replaced by an “engagement score”.

“With an increasing focus on gamification, major brands, advertising agencies and UI/UX practitioners are starting to see what game designers have always known: games are the ultimate tool for engagement,” says Gamification Summit Director, Margaret Wallace. “The Summit fills a crucial need by providing a focused setting for further defining this emerging industry across multiple sectors.”

From Foursquare to Facebook and from frequent flier programs to Groupon, gamification has taken on increased importance for hundreds of consumer-focused companies, governmental entities and non-profits. The use of points, badges, levels, challenges, and rewards has grown as companies come to understand the potential of using game mechanics to engage and shape consumer behavior.

In addition to these first two Summit keynotes, other early-confirmed speakers include Neal Freeland, Director for Bing Rewards at Microsoft, Keith Smith, CEO of BigDoor, Rajat Paharia, Co-Founder of BunchBall , KoAnn Skrzyniarz, CEO of Sustainable Life Media, Geoff Lewis, CEO of Udorse. The one-day summit is followed by a full-day, hands on workshop with leading gamification practitioner Amy Jo Kim.  

The Gamification Summit is proudly sponsored by Big Door Media, BunchBall, Pillsbury Winthrop Shaw, and others.

Attendance at the event is strictly limited. For more information, visit


Media Contact

Margaret Wallace