Creating a Social Media Plan PPT by @VickensMoscova


Social Media Marketing plan

Introduction

This marketing plan shows the tactics and strategy behind creating a coherent and well organized, social media communication plan. This encapsulates a variety of social media platforms, and depending on budget, resources and time, these may not be all done at once, this is merely a guide of what can be used to achieve your businesses marketing objectives.

Some of these media forms may not be of an interest to your businesses, but it just demonstrates the different techniques used to develop an effective marketing strategy.

Objectives: 

To be a combination of all social media marketing aspects in order to provide long-term benefits of increased revenue, awareness and will also generate more sales through new customers, who ultimately will use your businesses for their business needs.

The marketing plan will provide a constant feed of information into customers, leads, prospects and the community. This will fulfill the DRIP marketing function, which is to consistently do something each month to keep your name in the front of your current customers and prospective customers.

Tactics:

Social Networking objectives

The use of social media, will be a supporting role within the marketing plan, and will receive a minimal amount of time and effort. However ignoring this platform is unadvisable, as social networking doesn’t convert customers to purchase, it drives customers to converting media, such as email or the website.

Social networking holds a strong presence within the marketing community, and to neglect this medium would hold negative effects. This is particularly true as a business solutions provider as your businesses, will have to compete with innovative competing services. Especially due to the technology based industry that you operate in.

Social media marketing

Vibrant social media channels = opportunities to engage with prospects +broadcast your unique offerings and expertise.

Social media enables companies to build a conversation between themselves and their customers and prospects, instead of talking at their customers. This enables better opportunities for relationships to be developed, as a brand enhancing mechanism. This is predominantly due to the platform of which these conversations take place, in a viral environment, where there is far less control than other communications.

The social media scape does hold an extremely important role in the demand generation process, as prospects are less likely to purchase without prior search in one of these trusted viral networks. This is now being incorporated into the buying process of recommendation from opinion leaders and experts in this field.

Branding plays an important role within social media, and vice versa, and in an extremely competitive market, in tough economic conditions, companies need to differentiate themselves, and one way to do that is through their branding. By creating a premium brand, companies have the opportunities to charge premium prices, so the branding needs to be coherent with the company’s values. Social media is important, as it enhances the perception of the brand in order to ensure that the branding is coherent.

By defining a brand’s attributes enables an opportunity to differentiate from the competition within the marketplace. By playing to companies strengths, and assessing the company’s core personality will enable this cohesion. Companies should ask themselves: what are your skills? Where’s your niche? What’s your vision? What do you want to be known for? What do you feel passionate about? Who’s your target audience? This personal brand helps develop the company brand.

In order to get the most out of social media, there are hints for social etiquette; the main piece of advice is to communicate as a person, not as a company. Being honest in communications can do this, asking questions, and most importantly add value to the social groups that you will communicate with.

Most importantly social media will be used, as a mechanism to enhance the company’s brand, with online communications; it should not be used as a function that will replace all other communication methods.

The social media universe should be approached as one big conversation, by creating managed communities that will act as a go to place for prospects and influencers when looking to opt in and purchase Your businesses products and services. The decision makers can engage with customers, to aid the buying process, as well as using the communities to help current customers with issues before they escalate. This ‘social media universe’ incorporates many social media platforms, such as: Facebook, LinkedIn, twitter, YouTube etc.

Using simple functions on social networking sites, will help engage audiences in different parts of the customer experience, such as: awareness, consideration, intent, support, loyalty and advocacy. These different levels of customer experience will require different forms of engagement; this can be achieved through simple social networking functions to encourage the audience to progress to the next stage of the purchasing process.

Social media, can act as a function for prospect engagement, lead generation and assist with issues as well as building a dialogue between customers and the company. By moderating, the social networking sites, Your businesses will benefit by not only acknowledging comments raised, but by helping to answer prospect and customers questions, which overall will help to strengthen to Your businesses brand among those within these managed communities.

There is a simple process to start utilizing social media:

In order to get a good response from social media, your businesses will need to create ‘high impact content’ this could contain, real stories of challenges and successes, customer case studies, thought leadership blog posts, charts, comparisons and checklists along with interesting videos. In terms of reciprocity, Your businesses should join their customer’s social networks, join and follow influencer networks, as well as monitoring, commenting, and creating a personal brand.

In terms of internal support for social networking, your businesses can encourage employees to participate in social media to allow them to act as advocates, as well as communicating a culture of support, however there will be rules of engagement, to ensure that there is a consistency in the brand messages being sent. Your businesses should also recognize employees who have a social brand; to tap into they’re following and use them as an opinion leader.

In the different channels, there are simple ways to encourage engagement, as briefly mentioned prior to this. On Twitter, simply by following those who follow your businesses Twitter will enable Your businesses to interact with audiences. Also, by following customers, partners and influencers will also broaden the audience, and will enable your businesses to listen to the language that their customers and influencers speak. To gain recognition within Twitter it has been advised that companies should retweet and mention companies that they follow, this will in turn help these companies mention us.

On Facebook, Your businesses should like their partners, such as schools and local organizations, which in turn will help for these to like our pages, and followers of these partners will see your businesses as a recognized partner. Facebook should also be used for posting links to your businesses content, blogs, press releases, events etc., this will promote these offerings better, by more exposure. Also, by inviting audiences to comment on your businesses page and content can encourage conversation to be started between your businesses and their audience. Similarly to Twitter, by ‘liking’ and sharing content from other partners, customers and influencer pages will help build relationships between these groups and your businesses audiences. This due to the ‘quality content’ that will be re-used, which is what audiences want, which not only talks about your businesses, but other topics that are of interest to the audience.

Within LinkedIn, your businesses can add and update their profile to help generate awareness, and interest as the content will be regularly updated in order to be relevant for the audiences. Your businesses can also build their professional brand and perception by commenting on active discussions; this will help build the perception of the Your businesses brand. Your businesses should also create new discussion threads with links as appropriate, by creating our own content; your businesses will further enhance the reputation and perception of the brand, in the eyes of the audiences. These discussions can be built upon in to appropriate conversations by inviting members to contribute to the discussion by asking for feedback, as well as liking relevant discussions.

The final strategy for the social media plan, once all other areas have been explored is to start ‘blogging’. Your businesses can blog on their own blogging platform, such as a blog function on the website this will help target specific audiences, as well as creating links through to other social media applications. By focusing on topics relevant to your businesses such as business solutions and IT services, will help ensure a consistency through the brand message. The posts should be short and skimmable to ensure high levels of readership, readership can also be increased by being personable, and telling stories, this will make the reader connect more to the your businesses brand.

A clever title will help attract readers, and discussions can be made by inviting audiences to discuss the issues, this will further encourage engagement, between audiences and the your businesses brand. The blog can be linked to the other social media sites, to create consistency in brand messages, and to encourage wider readership. In order to enhance the brand perception, your businesses should monitor comments daily to ensure a quick response.

There is a process to ensure that the content created is of the most effective in order to represent the your businesses brand well, when a variety of different social media are used, the brand messages are consistent and well communicated. The combination of blogging, Twitter, LinkedIn and Facebook, will help reach a wider scope of audience and ensure that the content is fully optimized.

When a blog is written, the formula for an effective message is the use of a strong title, supported with a brief introduction, along with the main body of text, and a conclusion that incorporates your businesses into the message. A URL should then be used to link to the blog if posted in another location. For Twitter, there is a limited amount of characters, and a title and a URL should be incorporated, to encourage click through rates.

On LinkedIn, a good title and introduction should be used, with a teaser to the blog, and a link to this blog, to encourage readership. With Facebook, your businesses can post on audiences walls with a URL and a title for the blog, this will also encourage readership of the blog, by directing it to the right viewers.

SEO [Link]

SEO is an important part of an online marketing strategy. The term refers to a method of increasing the volume and improving the quality of traffic to a website from a search engine. By exploiting the SEO mechanism, companies, can take advantage of a captive audience in the search process. By optimizing those customers and prospects already in the search process, the process of finding and targeting audiences will be removed, therefore significantly saving time and resources.

There is a wide range benefits from SEO optimization, the main being: gaining competitive advantage, expansion of customer base and boosting sales. Optimization of the Your businesses website will play a significant role in reaching your businesses goals and objectives, which are to expand the current customer base, as well as increasing new customers.

By optimizing keywords that are specific to the your businesses business, product and values will help generate higher search results in for the audience in the search process. The benefits of having the website higher on a search list, means that the website will receive higher readership, than those in the further down the search results page.

High ranking in the search engine results has been researched that is gives companies an easy edge over their competitors. By holding higher readership values over competitive websites will enable your businesses to be read first, capturing the audience in the initial stage of the search process. And if the customer or prospect chose the correct search term, then we should hopefully be able to fulfill the audiences search needs rendering it needless to search elsewhere. In the simplest terms, prospective customers are less likely to look at competition, and what they are offering.

A website being displayed in the top ten search engine results will provide the best exposure, as a method to gaining new customers. This method will help engage new audiences, and due to the targeted nature of the audience, the conversion rate will be a lot higher than that of most other marketing communication tools.

As a method to boost sales, research has proved that the display of products and services through search engine results is much more likely to generate a sale as compared to online advertising on different sites. The company also tends to get a lot of positive publicity in this manner; this is mainly due to the presence of the brand in the marketplace. This is also due to the convenience factor, in terms of the searcher, by making the search process easier.

Unlike paid advertising, SEO is a cost effective solution for generating sales, this is mainly due to the large volumes of users on search engines. By exploiting this growing trend, and capturing audiences in the search process, will significantly reduce expenditure in actively searching and targeting customers and prospects who may not be in the search process at the time of being approached by communications, reducing its effectiveness.

SEO has been claimed to be the easiest and most affordable way to get sales from your website, making this a simple method for demand generation, as well as generating significant returns on investment.

The method of using keywords, is a method to link as many keywords to your website. This is by creating lots of backlinks, updated website content, and optimizing keyword density (using the keyword a specific amount of times within website text).

This can be a costly process, in terms of time, money and resources. For example if choosing to outsource the activity to a Florida based SEO company, in order to get your website to the top of the search results will cost an excessive amount due to high hourly charges. If this was to be done without the appropriate expertise and know how will cost many months in understanding the process, and creating these vital backlinks.

However, there is a cost effective medium that could be utilized. By outsourcing the labor to expertise to an SEO developer, like myself. I will tirelessly add high quality backlinks to reputable sites, in order to maximize the search engine optimization, which if done inexperienced will take a long time to achieve valuable results.

This process will take 6-8 weeks, and will result in having a top ranking website in the search results.

Keywords for Your businesses

From assessing the keyword analysis of the your businesses site, it is evident, that if each of your businesses individual service’s were matched with locations, such as ‘Network Cabling Tampa’, there is far less competition. This will result in ranking far higher than generic search terms such as ‘Network cabling’.

After establishing the high-ranking keywords, it is then vital to keep the content on the website up to date, this will be done by regularly updating the social networking sites, which will all be linked to the website. This will help keep content relevant, and up to date, as well as creating more backlinks, to maintain the high search ranking.

Feedback and Monitoring

As every market is different, response rates may vary depending on amount of output, the media platform, day and time marketing was received, copy used etc. With all of these variables this marketing plan will only be its most effective, should each marketing platform be monitored and the performance to be fed back to the marketing department.

This will enable, the marketing team to find that emails are not being received well as a form of relationship management for current Your businesses customers, where as letters have a much stronger effect. So letters could replace email marketing to inform current customers of personalized insurance plans and promotions for them.

By assessing the marketing performance regularly will determine which outlet works best for your businesses depending on it’s objective, and subsequently will allow Your businesses to maximize its marketing efficiency to minimize wastage.

Simple monitoring techniques that can be used are, QR (quick release) codes from direct mail pieces to specific landing pages. These can be tracked through Google analytics.

Also, MailChimp has the ability to track and monitor open and click through rates, so Your businesses will be able to see which pieces of email work well, what item of the day they were sent, which recipient list, etc. All of these make it easy to analyze past performance.

Other ways to monitor are tracking numbers, where you purchase specific telephone numbers, and these telephone numbers are linked to particular marketing activities. So when people ring in, your businesses will know that it was because of a certain form of marketing. These are relatively cheap about $20 per number a year, but the value it holds will be vital for marketing feedback and success.

Also promotional reference numbers can be used so when people ring in or purchase online they can quote particular reference numbers, so you know which marketing platforms have been most effective in specific marketing activities and promotions.

By monitoring marketing activities and feedback, provides a valuable exercise to see which areas of the marketing plan are working well to increase or maintain activities, and to see which areas aren’t doing so well and may need developing or further research.

@VickensMoscova

I have thoroughly enjoyed creating your businesses’s marketing plan, and will be happy to work with you again in the future.

I can help with developing your businesses’s SEO in more detail to help maximize the capturing of online searchers. As well a number of marketing functions such as creating copy for you to send for an example.

I can also become a fully outsourced marketing department, should you not have the time or resources in houses. This is ideal for companies, who want to focus on the smooth running of their business, and leaving the marketing to experts, who are confident will developing effective marketing communications.

The marketing plan may have skipped over areas of which your businesses would like to focus upon. If this is the case, we will be more than happy to develop an extra more targeted plan.

Should you require any more assistance or consultation on any of the areas discussed in this marketing feel free to contact us on: VickensM@gmail.com.

Feedback is greatly appreciated!

Good Luck!

RATES AND SERVICES OFFERED

Order from : Digital Media Outreach / Branding

Facebook Fan Page Campaign*: Designed to increase the number of “likes” or “fans” on Facebook fan pages.

Facebook Likes

  500 Likes   $70.00 USD    

  750 Likes   $90.00 USD    

1000 Likes $120.00 USD    

1500 Likes $185.00 USD    

3000 Likes $350.00 USD    

5000 Likes $570.00 USD

Include Facebook Page URL

Twitter Marketing Campaign*: Designed to increase followers for a Twitter account.

Twitter Followers

  500 Followers $  50.00 USD    

  750 Followers $  75.00 USD    

1000 Followers $  99.00 USD    

1500 Followers $145.00 USD    

3000 Followers $295.00 USD    

5000 Followers $495.00 USD

Include Twitter Login Info

Youtube Views Campaign*: Designed to increase views to Youtube videos of choice.

Youtube Views

  1000 views $  50.00 USD    

  5000 views $120.00 USD    

10000 views $200.00 USD    

20000 views $350.00 USD

Include Youtube Video URL

Google+ Plus 1’s Campaign*: Designed to increase plus 1’s to Google+ account of choice.

Google+ Ones

  100 +1s   $50.00 USD    

  200 +1s $100.00 USD    

  300 +1s $150.00 USD    

  500 +1s $200.00 USD    

  700 +1s $300.00 USD    

1000 +1s $400.00 USD

Include Google+ 1 Link

Facebook Event Invite Populating Service

This service can be used for events or general advertising and marketing! You can "INVITE" people to your event, website, service, fan page, product, service etc... For local events we can do NYC/Tri State Area and South Florida. Cost is just $15 per thousand. When ordering just click buy now and on the order page put in how many thousand you would like.

Facebook Event Invites

 1000 $  15.00USD

 2000 $  30.00USD

 3000 $  45.00USD

 4000 $  60.00USD

 5000 $  75.00USD

 6000 $  90.00USD

 7000 $105.00USD

 8000 $120.00USD    

 9000 $135.00USD  

10000$150.00USD

Enter Event Page URL

Media Promotions (Artists/Musicians/Models)

10 Sites for only $25 !!!!!

Or you can select the following packages:

20 sites – only $50

50 sites – only $110

100 sites – only $220

500 sites – only $1100

1000 sites – only $3000 (best value)

Any Package Over $200 Gets:

1.  Twitter and Facebook blasts for 7 Days

2.  1 E-Blast to 10k Email List

3.  1 Online Press Release (Must Provide Press Release)

Any Package Over $400 Gets:

1.  Twitter and Facebook blasts for 14 Days

2.  1 E-Blast to 100,00 k Email List

3. 2 Online Press Release (must already have a Press Release if not we can do at an additional cost)

$140 - Distribute project to 40 Sites, 1 Email Blast to 500+ Blogs/Websites, and 7 Day Twitter and Facebook Campaign

$200 - Distribute project to 70 Sites, 1 Email Blasts to 500+ Blogs/Websites, and 14 Day Twitter and Facebook Campaign

$400 – Distribute project to 100 Sites, 2 Email Blasts to 500+ Blogs/Websites, and 30 Day Twitter and Facebook Campaign

Join and post your music and videos on http://www.facebook.com/VMEnterprises

VickensM@Gmail.com

@VickensMoscova

Public Relations (Entertainers)

**Global and customized campaigns available per request.

**Business campaigns available as well.

• Full Campaign:

This is a 6 month long campaign for those artists releasing a Cd nationally and includes distributing Press Releases & Biographies of the band/artist as well as pitching and sending out over 100 press kits for review/interview consideration. Press outlets such as Billboard, Rolling Stone, Magnet, Paste, Performing Songwriter, CMJ, Under The Radar, Spin, Alternative Press, American Songwriter, Death & Taxes and many more. We also include web-zines, internet radio stations/satellite radio and 200 music blogs/podcasts.  Flat rate: $9000.00 plus expenses. Monthly Payment plans available. (Expenses include: postage, padded mailers & telephone.)

• Partial Campaign:

This is also a 6 month long campaign for those artists releasing a Cd nationally and includes distributing Press Releases & Biographies of the band/artist as well as  pitching and sending out over 50 press kits for review/interview consideration. We also include webzines, internet radio stations/satellite radio and 100 music blogs/podcasts.  Flat rate: $4000.00 plus expenses. Monthly Payment plans available. (Expenses include: postage, padded mailers & telephone.)

**Global and customized campaigns available per request.

Price for 6 month campaign will unlimited services listed below is $7000.00. Monthly payment plans available.  

Press release writing and wire distribution

Story placement – newspapers, magazines, radio, television, Internet

Media lists and editorial calendars

Media placement

Speaking engagements

PR strategic planning

Product branding

Working closely with clients, we identify professional goals and develop long-term or project specific communication plans. Our goal is to put our clients in the right place, at the right time.

Write and circulate press releases and news briefs to local and national media.

This includes print outlets and national websites and e-zines, with client choosing which areas to target.

· Follow up with press contacts by phone or e-mail and provide detailed report on this to client.

· Promote local or regional CD release parties or other events.

· Write bios and fact sheets.

· Assist in setting up radio and TV appearances, as well as other promotional gigs.

· Internet promotion: Solicit “featured artist” profiles and reviews, and solicit interviews on websites.

· Solicit film and TV placements from music supervisors and publishers.

The PR services that we employ on your behalf include but are not limited to:

  - Media Relations

  - Social Media Marketing

  - Press Kit Design

  - Product Launches

  - Media Round Tables

  - Brand Development

  - Artist Development

  - Business Development

  - Graphic Art

  - Music Supervision

  - Placement in news media throughout the world

  - Product Placement in Television and Film

  - Special Events/Celebrity Events/Red Carpet Events

  - Beauty/Fashion

  - Management

  - Crisis Management

  - Production

  - Consultant

~Political Campaigns available as well

PR CAMPAIGNS FOR PUBLIC FIGURES, FILMMAKERS,BUSINESSES, OR AUTHORS

Price for 6 month campaign with unlimited services listed below is $18000.00. *Monthly payment ($3000.00) plans available.  

Press release writing and wire distribution

Story placement – newspapers, magazines, radio, television, Internet

Media lists and editorial calendars

Media placement

Speaking engagements

PR strategic planning

Product branding

Working closely with clients, we identify professional goals and develop long-term or project specific communication plans. Our goal is to put our clients in the right place, at the right time.

 Write and circulate press releases and news briefs to local and national media.

This includes print outlets and national websites and e-zines, with client choosing which areas to target.

· Follow up with press contacts by phone or e-mail and provide detailed report on this to client.

· Write bios and fact sheets.

· Assist in setting up radio and TV appearances, as well as other promotional gigs.

· Internet promotion: Solicit “featured " profiles and reviews, and solicit interviews on websites.

· Solicit film and TV placements from and publishers.

The PR services that we employ on your behalf include but are not limited to:

  - Media Relations

  - Social Media Marketing

  - Press Kit Design

  - Product Launches

  - Media Round Tables

  - Brand Development

  - Artist Development

  - Business Development

  - Graphic Art

  - Music Supervision

  - Placement in news media through out the world

  - Product Placement in Television and Film

  - Special Events/Celebrity Events/Red Carpet Events

  - Beauty/Fashion

  - Management

  - Crisis Management

  - Production

  - Consultant

A PUBLICITY BLAST CONSISTS OF A PRESS RELEASE (1 NATIONAL & 1 INTERNATIONAL) AND AN EMAIL BLAST TO OUR 40,000 + MEDIA AND INDUSTRY CONTACTS. CONTACTS CONSIST OF NEWSPAPER & MAGAZINE EDITORS, RADIO STATION PROGRAM DIRECTORS, MUSIC & BOOK REVIEW SITES, TELEVISION PRODUCERS AND OTHER PROFESSIONALS IN OUR NETWORK. PRICE FOR THIS IS $200.00

For more information about what VM Enterprises can do for you feel free to contact #VMEnterprises.

Email: vickensm@gmail.com Phone/Text: 8486284873