Case #3
Study guide
Austin -- Consumer Behavior
Decision Making | Ch ______ | Examples from film: |
Decision-making process | (Solomon, p. ____) |
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Consumer hyperchoice | (p. ____) |
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Rational v. irrational decision-making | (Solomon, p. ____) |
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Extended v. limited v. habitual problem solving | (Solomon, p. ____) |
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Information search | (Solomon, p. ____) |
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Mental accounting & biases | (Solomon, p. ____) |
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Perceived risks | (Solomon, p. ____) |
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Product categorization & strategic implications | (Solomon, p. ____) |
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Cybermediaries | (p. ____) |
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Heuristics: product signals & market beliefs | (Solomon, p. ____) |
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Compensatory v. noncompensatory decision rules | (Solomon, p. ____)
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Family Decision Making | Chapter ______ |
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Collective decision-making roles | (Solomon, p. ____) |
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Modern household structures | (Solomon, p. ____) |
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Nonhuman family members | (Solomon, p. ____) |
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Family life cycle & marketing implications | (Solomon, p. ____) |
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Consensual vs accommodative purchase decisions | (Solomon, p. ____) |
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Autonomic v. syncretic decision making | (Solomon, p. ____) |
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Effects of gender on household decision making | (Solomon, p. ____) |
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Kids: Consumers-in-training | (Solomon, p. ____) |
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Consumer socialization of children | (Solomon, p. ____) |
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Cultural Influences | Ch ______ |
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Culture & the functional areas of a cultural system | (Solomon, p. ____) |
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Four dimensions of culture | (Solomon, p. ____) |
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Enacted & crescive norms | (Solomon, p. ____) |
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Myths in culture & pop culture | (Solomon, p. ____) |
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Rituals & fortress brands | (Solomon, p. ____) |
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Rites of passage | (p. ____) |
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Sacred consumption, sacralization & desacralization | (Solomon, p. ____) |
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Global Consumer Culture | Chapter ______ |
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Co-optation of meaning | (Solomon, p. ____) |
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Culture production system (CPS) | (Solomon, p. ____) |
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High culture v. pop culture | (Solomon, p. ____) |
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Cultural formulae | (Solomon, p. ____) |
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Reality engineering | ( p. ____) |
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Product placement & branded entertainment | (Solomon, p. ____) |
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Cultural categories & symbolic motifs | (Solomon, p. ____) |
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Trickle-down theory | (Solomon, p. ____) |
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Meme theory & tipping points | (Solomon, p. ____) |
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Classic fashions, fads & trends | (Solomon, p. ____) |
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Etic v. emic perspective | (Solomon, p. ____) |
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Diffusion of consumer culture & creolization | (Solomon, p. ____) |
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Segmentation of global consumers | (Solomon, p. ____) |
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