Zaeem Mirza | E: zaeemmirza@gmail.com | M: +918978798585

LinkedIn Profile – www.linkedin.com/in/zaeemmirza

Specialties: Online Advertising, Internet Marketing, Strategy, Search Engine Marketing (SEM), Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media Optimization (SMO, SMM), E-Commerce, Digital Public Relations (PR), Product And Brand Management, Online Analytics

Professional Industry Experience

- Google (www.google.com) – Account Strategist, AdWords/Acquisitions, Online Sales & Operations, Hyderabad, India. Mar 10 - Present

- AmoebaCom (www.amoebacom.com) – Digital Marketing Strategist, Mumbai, India. Mar 09 – Feb 10

- Communicate 2 (www.communicate2.com) - Account Manager (Contextual Advertising), Mumbai, India. Apr 08 – Mar 09

- Google (www.google.com) - AdWords Senior Representative, Online Sales & Operations, Hyderabad, India. Aug 06 – Mar 08

Annexure: Responsibilities, Key Results, and Significant Accomplishments

Professional Training/Teaching Experience

Level: Graduate And Post Graduate; Period: June 2008 – Present

Subjects: Brand And Product Management, Digital Marketing Management, Advertising Strategy, Integrated Marketing Communications, Campaign Strategy, E-Business Management, Principles And Practice Of Direct Marketing, Advertising In Contemporary Society, Special Studies In Marketing

Business And Media Schools

- Wigan & Leigh College (WLC) (UK), Mumbai

- Kishinchand Chellaram College Of Management Studies (KCCMS), Mumbai

- Symbiosis Institute of Media And Communication (SIMC), Pune

- Anjuman-I-Islam's Allana Institute of Management Studies, Mumbai

- Symbiosis Institute of Operations Management (SIOM), Nashik

- SIES College of Management Studies (SIESCOMS), Mumbai

- Symbiosis Institute of Media And Communication (SIMC), Bangalore

- University of Mumbai, Mumbai

- SIES College, Nerul, Navi Mumbai

- Kishinchand Chellaram (KC) College, Churchgate, Mumbai

- Jai Hind College, Churchgate, Mumbai

- St. Xavier's College, Dhobi Talao, Mumbai

Professional Academic Evaluation Experience

- University Of Mumbai, Bachelor Of Mass Media (BMM) Examiner, Paper Setter, and Moderator (2009)

- Wigan & Leigh UK (India) – MBA (Master of Business Administration) Examiner, Paper Setter (2009)

Industry Internships

- Siba Ads & Communications, Vashi, Navi Mumbai - Duration: 4 months, April 1, 2004 - July 31, 2004

- Capria Multimedia - Integrated Communications, Andheri, Mumbai - Duration: 4 months, April 15, 2005 – August 15, 2005

Education

- PhD – Media And Communication>Digital Marketing (Ongoing), Symbiosis International University, Pune, MH, India

- Masters in Advertising and Public Relations (MA-APR) (2009), Madurai Kamaraj University, TN, India

- Post Graduate Certificate Program in Advertising Management (PGCPAM) (2007), Mudra Institution of Communications Ahmedabad (MICA), Ahmedabad, GJ, India | Position – College Rank 1

- Bachelor of Mass Media (BMM) (2006), Specialization: Advertising and Brand Management, St. Xavier’s College, University of Mumbai, Mumbai, MH, India | Position – University Rank

- Diploma in Mass Media Laws and Management (DMLM), SISI, Ministry of Small Scale Industries, Government of India, Chennai, TN, India

- Diploma in Cyber Laws (DCL), Government Law College, Mumbai, India, Asian School of Cyber Laws, Pune, MH, India

Additional Qualifications

- Arabic Language Certification, University of Mumbai, Mumbai, India

- Diploma in Urdu Language, National Council for Promotion of Urdu Language (NCPUL), Ministry of Human Resources, Govt. of India, New Delhi, India

- Computer Web Engineering, Saboo Siddik Polytechnic, Mumbai, India

- Entrepreneurship Development Training (EDP), Small Industries Development Organization (SIDO), Government of India, Thane, India

- Maharashtra State Certificate in Information Technology (MSCIT), Maharashtra State Board of Technical Education, Maharashtra Knowledge Corporation Ltd. (MKCL), Mumbai, India

Professional Activities/Affiliations

- Joint Secretary - Social Youth Forum, Navi Mumbai

- Member – NIMBLE (National Ideological Movement for Better Literature and Entertainment), Nariman Point, Mumbai

- Student Member – Advertising Club, Mumbai

Annexure Below

Annexure: Responsibilities, Key Results, and Significant Accomplishments

// Google – Account Strategist – AdWords/Business Acquisitions

Core-job Accomplishments

- Digital Marketing Strategy And Solutions – Provide 360-degree digital marketing strategy and solutions to top tier accounts across Search, Display, Mobile, Video, YouTube, and Social based on client requirements and budgets. Serve as a partner to accounts and not merely a vendor

- New Business Development - Top-tier Acquisitions – Work with the global sales team and acquire high-spending customers with large product portfolios/marketing outlays.

- Sales Planning And Strategy + Pre-sales Support – Act as critical support to the internal sales organization and representatives (catering to North America and Asia Pacific (APAC)) and based out of multiple locations – Ann Arbor, Mountain View, San Francisco, Singapore, and Sydney

- Industry Research – Provide continual industry research to the stakeholders in terms of potential digital strategies across search, display, rich-media platforms

- Multi-Vertical Specialist – A one-stop resource for multiple-business verticals (and sub verticals) assigned across geographies

- Lead Generation – Self-prospecting leads that match a very well defined, new business-acquisition criteria per Google requirements

- Lead Qualification – Qualifying leads from varied sources to match the sales-funnel requisites with the help of internal and external tools and applications including Hoover’s, SalesForce, and so on

- Marketing-Collateral Development – Responsible for developing all marketing collateral for the sales organization – Highly customized presentations, CVP decks, reports, one-sheeters, and so on

- CRM Tools – Worked on and understand the usage of internal and external CRM tools such as SalesForce

- Proposal Creation – Creating relevant and well-targeted digital marketing proposal packages for potential clients across multiple verticals including Agency, Automotive, BIM, Healthcare, Retail, Local and Classifieds, and so on

- Performance Reporting –

- Industry Information Resources – Good understanding and consistent usage of information from top-notch information resources like eMarketer, Compete, Hoover’s, SmartBrief, Hitwise, Nielsen, and so on

Trainings @Google

- Work-Skills Training - Managing Your Energy For Sustained Performance (1-Day Workshop)

- Product Training – Account Planner Training (In-depth 4-week Training On Google AdWords, Account Building, And Optimization Across Networks, Platforms, Media)

- Product-Knowledge Training - Discover Search (How Search Works At Google)

- People-Skills Training - Understanding Self And Others – StrengthsFinder

- People-Skills Training - Understanding Self And Others - True Colors

- Product-Application Training - So You Think You Can Search? (How To Effectively Search/Enhanced Search Techniques Across Platforms)

- Product Training - NHO Core Product Training (New Hire Orientation + Google AdWords)

- Presentation-Skills Training - Building Great Presentations

- Presentation-Skills Training - Secrets To Making Memorable Presentations

- Product-Application Training - Waving With Your Team (How To Effectively Use Google Wave For Personal And Professional Collaboration)

- Product-Application Training - g2g: Nexus One – 101 (How To Make Google Nexus One Mobile Phone Work For You!)

- Project-Management Training - Fundamentals: Project Management

- Product Training: YouTube Crash Course

YouTube Proposal Creation And Pitch Tutorial

YouTube Implementation

YouTube Channel Upgrade and Upsell

Pitch-o-matic

YouTube Reserve Buy Basics

Social Media And YouTube

// AmoebaCom - Digital Marketing Strategist

Core-job Accomplishments

- Business Strategy and Operations – Outlined the business plan and managed the core operations

- Internal Accounts – Managed the internal online properties and products focusing on online job search and educational initiatives

- Portal/Website Development – Strategized and developed web properties for the company

- Social Media Marketing/Optimization (SMO) – Effectively used online social media (Facebook, Forum Platforms) for getting the desired target audience to the websites.

- Editorial And Content Publishing – Responsible for complete content for the websites including research, selection, editing, and publishing processes

- Bulletin Platforms – Supervised the integration of a full-fledged forum platform (vBulletin)

- Content Management System (CMS) – Worked on integration of CMS (WordPress) with the web properties. Managed, customized, and trained staff on effective CMS-platform usage.

// Communicate 2 - Account Manager (Contextual Advertising)

Core-job Accomplishments

- Business Operations – Established and ran the Mumbai (Bombay) operations for a new business division/team

- Key Account Management – Leading a team of 24 people, providing 360 Degree online advertising, mostly SEM (Search Engine Marketing), account-management solutions to high tier clients

- Social Media Marketing/Optimization (SMO) – Handled specialized social-media marketing channels including video sharing (YouTube), social networking (Orkut, Facebook), and other media including blogs, microsites, and so on per client requirements

- Portal Development – Developed client-specific portals/websites keeping the end user in mind. Liaison for smooth, quality execution with the technical as well as the creative team from beginning to end

- Team Building, Hiring – As part of a new division, interviewed 50+ potential candidates and onboarded 20 of them after thorough quality checks

- Operations – Handling overall operations for my business division, including processes, SOPs, +more

- Training – Created training dockets and processes for the team and division and personally trained the first batch of employees on SEM, SMO (Social Media Optimization), and so on.

- Public Relations/Corporate Communication – Apart from the core job of Account Management, also handled responsibilities of Corporate Communication and Public Relations for the group company. Effectively executed press conferences, press tours, management interviews, press releases, and so on

- Business Strategy – One among the two-member team that prepared the business strategy for a new advertising communication division providing online advertising solutions to SMBs (Small And Medium Businesses). Responsible for critical evaluation, research, and documentation of the strategy roadmap

- Leadership – Provided leadership and mentoring to a fresh team of 20+ employees and involved them in the company culture and processes by leading with example

- Knowledge Management – One among a four-member team built internally for knowledge management, both internal and external

Non-core job Accomplishments

- Internal Blog (C2 Writes) – Started an internal blog for employees where they can express their views about the online advertising industry, company, and anything relevant

- Friday Booyah! - Started a team-building activity where the entire team meets on Friday (before closing for the week) and have effective, fun team activities to build better interactivity and create team players

Trainings @Communicate 2

- Leadership Management International's (LMI) Effective Personnel Management (EPM)

// Google – AdWords Senior Representative

Core-job Accomplishments

Google AdWords Account Operations

Google Business Solutions Operations

Project Lead (Lead Generation)

Keyword Verticalization

Google Local Operations (Bangalore, Kolkata, Mumbai)

Internal/External Training

Inventory Management

Quality Control

Online Sales And Operations

Google AdWords Account Optimization

Process Lead (New Hires)

Team Advisor

US-Reseller Operations

Customer-Response Management

Email Response

Google Book Club

Green Committee

Google Cricket World Cup Operations

AdWords

- Approval Bin – Google India record holder for highest number of ad approvals/reviews done in a day with 100% perfect quality

- US Tier 1 and US Reseller Experience – Well versed with the special policies for each of them. Successfully ramped up 30+ employees for the same process

- Team Advisor (TA) - Ensured that policies and work flow are carried on floor in a standardized manner - As a TA, helped and taught fellow Nooglers (new Googlers) find solutions rather than just answer their queries and doubts - Long term understanding and independent decision making being the key objective

- Program Lead (Operations) - Process Lead for 40 new hires - Co-ordinated with mentees and ramped them up with efficiency in as minimum time as possible

- Ad Formats - Worked on varied online advertising formats including text, image, video, and mobile - Helped me gauge and understand different advertising formats and their related policies and information

- Optimization - Worked on Automated Keyword (AKW) Optimizations for improving ROI for online advertisers - Achieved an Acceptance Rate above expectations - Assisted me in gauging the tweaks and twists needed in online advertising for enhanced performance

- Annual Sales Conference – Attended Google Annual Sales Conference at San Francisco, CA, USA - Familiarized me to the standardized global Google culture while interacting with Googlers from offices all across the world. Understood how to better our identical processes and programs keeping the diversity in mind

- Internal Testing Projects - Part of the team that performed testing on the main User Interface (UI) that Googlers use internally - Helped me gauge potential unacceptable behavior and bugs in the UI and the backend that could possibly affect employees working in real time

- External Testing Projects - Performed testing on Google Desktop Beta, a desktop search application - Helped me understand external consumer preferences and how applications, tools, and day-to-day gadgets affect our life and the way we use them

- Email Response - Responded to advertisers through emails, troubleshot their accounts and gave advertisers accurate, relevant answers and solutions - Helped me get in the shoes of online advertisers and understand from their perspective how it is to be frustrated, to have a problem, question, suggestion, or a concern regarding online advertising especially their business accounts

Google Business Solutions (GBS)

- Project Lead - Indian Lead Generation – Lead six interns during their Summer- and Winter-Internship Programs for lead generation per Google standards

- Lead Generation - Lead generation to help develop the AdWords India business - built on the previous work done to generate additional leads across verticals. Generated 1200+ leads for potential Indian AdWords advertisers during summer and winter intern projects and GBS part time role

- Lead Qualification - Lead qualification to help the GBS India team – An in-depth look at the leads generated during the summer-internship program and qualified high-priority leads

- Keyword Verticalization – Created one-stop resource for keywords for lead generation - Created and maintained an online master keyword database spread over 11 business verticals

- Sales Calls - Sales calls to potential advertisers - Prepitch calls to identify whether a lead should be pursued by GBS or SBS and gather additional contact, business, and advertising information

- Set up Processes - Set up scalable, India-specific Lead Gen/Qualification processes - Set up training, quality, and other processes for both lead generation and qualification to expand these India-facing activities to other CSRs

- Develop Subsets - Developed new subsets of potential Indian advertisers e.g., web developers, web solution providers, interactive advertising agencies, and so on. Helped GBS Team develop agency-centric lead generation activities further

Google Local – Google Outreach Program

- Routine Operations – Managed day-to-day operations in Bangalore, Kolkata, and Mumbai

- Vendor Communication – Communicated, negotiated with vendors and their teams. Ensured timely inflow of quality, error-free data for indexing

- Vendor Training – Trained separate vendor teams for data collection, data entry, geo and category coding, and other related processes. Helped the vendor teams (usually more than 30 trainees per vendor) understand the overall objective and their roles. Included classroom presentations, mock sessions, shadows, and on-field trials

- Internal Training – Trained Googlers and Temps in Google Outreach Program processes, data checks, and day-to-day operations and reporting so that they are ready-to-go and expand the scope of the project

- Data Collection – Ensured all possible, quality listings in an area are covered and minimized data rejections and errors right from collection to indexing

- Inventory Management - Ensured streamlined inflow and outflow of large quantity of collaterals. Planned for the order, distribution, and field usage of the same

- Quality Control – Thoroughly checked data received from vendors from different cities on a daily basis. The checks focused on geographic coding, category coding, and editorial accuracy

- Telephonic Quality Checks – Checked information authenticity of businesses by a random check on listed numbers. Listings that is doubtful, unclear were checked first

- MIS and Filer Update - Updated the MISs (Online Spreadsheets) and Filers on a daily basis and as data is processed and kept a track on trends and made projections

- Coverage Audit - Visited the cities on a weekly basis and ensured in-depth, 3-dimensional coverage and legitimacy of on-field listings

- Training Material/Processes – Created professional yet easy-to-understand training material (.ppt presentations, .doc reference manuals, and so on) and processes for both vendors and internal team members

- Call Center Process Road Map and Execution – Set up the call center and its guidelines, call scripts, quality control, etc. for inbound registration calls from advertisers for Google Local

Non-core job Accomplishments

- Google Cricket World Cup Operations

Google Cricket World Cup Core-operations Team - One among the four-member core operations team for the Google Cricket World Cup 2007 initiatives – Understood and executed the project with integrated use and monitoring of key media including orkut, YouTube, and Blogger

- Google Green Committee

Google Hyd-Green Committee – One among the four-member committee that worked towards enhanced eco-friendly initiatives at Google, especially Google Hyd. Held the Keep-the-city-clean Campaign, Bicycle-to-work Campaign. Regularly met up to plan discussions, forums, brainstorm new ideas and executed them.

- Google Book Club

Google Book Club - In-charge of the internal Google Book Club – Conducted talks, chats, and discussions on books read by the club members

- Makkad G’s 10101 Newsletter and Blog

Makkad G’s 10101-1nformation 0n 1ndian 0nline 1ndustry – Run and published a fortnightly newsletter and a blog on key events and information about Indian online industry

Certifications @Google

- Google Advertising Professional (GAP) Certification

- Google Checkout (Online Shopping Platform) Certification

- AdSense (Website-Publisher Monetization Platform) Certification

- Google Anti-phishing Certification

- Google Search Quality Evaluation (SQE) Certification

- Google Consumer Operations (ConOps) (16 Google Consumer Products including YouTube, Orkut, Blogger, Picasa, and so on) Certification

Trainings @Google

- Professional Skills Training - Train The Trainer

- Professional Skills Training - Google Tone

- Professional Skills Training – MS PowerPoint - Advanced, MS Excel – Advanced

- Professional Skills Training – Presentation Skills

- Professional Skills Training – Email Etiquettes

- Email Response Training (ERT)

- Global Business English Fast Track Program

- Mavis Beacon – Typing Tutor – 50 WPM

Awards @Google

- Google Online Sales & Operations (OSO) Gold Recognition Award (+ Cash Reward 5K)

- Google Online Sales & Operations (OSO) Platinum Recognition Award (+ Cash Reward 25K)

Personal Details – Islam | May 8, 1985 | Indian | Male | Married