[1]2018
Identity Manual
This Identity Manual has been put together to establish an easy to follow set of guidelines for the use of the eXp Realty name and logo trademarks. You will find information on the use of the logo with company name, fonts and colors, stationery, yard signs and advertising requirements. This document is supplemental to the Company Policies and Procedures. | Table of Contents III. Sample Card Without Photo I. Listing and Property Related Advertising II. General (non property-related) Advertising |
Logo & Color Treatment
Hex: #19469d Pantone Solid Coated 7687 C | Hex: #00021a Pantone Solid Coated 5255 C | Hex: #f9a81a Pantone Solid Coated 130 C | Hex: #f5821f Pantone Solid Coated 716 C |
Business Cards
Order your first 1,000 eXp Realty business cards. A coupon code for your free business cards is provided in a welcome email immediately after your official joining of eXp Realty.
I. Ordering
II. Sample Card With Photo
III. Sample Card Without Photo
IV. Card Backs
Yard Signs
Personalized yard signs can be purchased from approved vendor Oakley Signs. To request PDF or design files or for special requests email signs@exprealty.com.
- Photos must be in business or market appropriate attire
- Photos must be min. 300 dpi in order to print properly
- All design files will be supplied by eXp Realty
- The eXp logo must maintain a minimum of 2” height on all custom signs
I. Sign Samples
II. Custom Sign Samples
Custom sign designs must to be designed through the Oakley Sign Shop or submitted to marketing@exprealty.com and be approved in writing by the company.
Advertising
I. Listing and Property Related Advertising
1. Print Advertising
- All print (magazine / newspaper, etc.) non-changing advertising must be reviewed and approved by Brokers in advance of publication and must be subsequently uploaded into the property file in paperless pipeline within 48 hours of publication.
- Agent is responsible for ensuring that all ads are HUD and RESPA compliant and comply with all other state, local and federal legal requirements and with the rules of the MLS or Boards, as applicable.
2. Online Advertising
- State managing brokers may, in their discretion, require that online advertising be reviewed and approved by broker in advance of publication.
- Agent is responsible for ensuring that all online ads are HUD and RESPA compliant and comply with all other state, local and federal legal requirements and with the rules of the MLS or Boards, as applicable.
- Immediately (within 1 hour) of placing an ad online agent will put a copy of that ad in the appropriate listing or property file within paperless pipeline.
II. General (non property-related) Advertising
The Company’s agents and brokers may, from time to time, desire to run general advertising campaigns in an effort to attract talent to their organization or team. The Company reserves the right to require any agent or broker to provide a copy of a proposed ad for Company review prior to publication and also reserves the right to compel any agent or broker to remove an advertisement if the Company determines, in its sole discretion, that an advertisement is false, misleading, in poor taste, or reflects poorly on the Company or its agents, brokers or staff.
Any general advertisement must contain the following disclaimer:
“The statements and opinions contained in this advertisement are solely those of the individual author and do not necessarily reflect the positions or opinions of EXP WORLD HOLDINGS, INC. or its subsidiaries or affiliates (the “Company”). The Company does not assume any responsibility for, nor does it warrant the accuracy, completeness or quality of the information provided.”
eXp Realty Trademark
Domain Names
Domain Names used in real estate or relating to our business may not use the trademark eXp in the domain name. The company has spent considerable money and effort to develop and maintain our brand for everyone's benefit.
Social Media
Use of the letters eXp in any social media site is prohibited and must be approved by the company in advance or risk being required to be removed from the respective places online and or turned over to the company for no additional consideration.
Copyright Material
We recognize and respect intellectual property rights and are committed to fulfilling our moral and legal obligations with respect to our use of copyright-protected works. Works that are subject to copyright protection should only be used with the expressed written permission of the copyright owner or with a documented exception to the copyright law. This includes any text, illustrations, charts, tables, photographs, or other material from previously published sources used without significant adaptation.
The Company’s agents or brokers who illegally reproduce copyright-protected works are subject to bare the costs for any fines resulting from unauthorized use.