The Evening Standard reaches an audience that are influential as well as being affluent. From the corridors of Westminster to the heart of the City, the Evening Standard talks to opinion formers, setting the agenda for the capital, providing insight and comment on national, international and regional news through the focus of London

The Evening Standard is a free local daily newspaper, published Monday–Friday in tabloid format in London. It is the dominant regional evening paper for London and the southeast of England, with coverage of national and international news.

Here is an advertisement, channel 4, in the evening standard: