Mozilla Learning: Impact Working Group
http://mzl.la/impact_doc
Get Involved
How to get involved in this Working Group:
- All are welcome. Reach out to Rebecca as a starting point.
- Impact Working Group Call.
- When: Alternating Tuesdays, 9am PT / 12pm ET beginning Sept 1.
- Where: Fundraising Vidyo Room
- Participants: All who are interested in the Impact Working Group
- Host: Rebecca & Core Members
Contents
Roles
- Lead: Rebecca
- Core members: An-Me, Adam, Bhuvan
- Participants: All welcome
- Listening: Robert
What’s the change we want to have in the world?
- The goal of this group is to help others to collect and interpret data, in order to provide information and support external evaluation that validates our work for advocates, skeptics and funders alike. Internally, the work of the Impact group enables staff and volunteers to understand where we are making change in the world, and what we can do to continually improve our efforts.
Impact Statement
Help define, measure and report our impact around universal web literacy.
Objectives
- Support the other Advocacy and Leadership Development working groups.
- align with our North Star: universal web literacy.
- help them craft great impact statements and impact milestones.
- provide expertise and tools for measuring that impact.
- Provide best practices for Monitoring and Evaluation. Arm MoFo with the best tools and methods for measuring our impact in the world.
- Organizational excellence. Improve over how we’ve set goals and metrics in past. Help MoFo do test-driven and metrics-driven development the right way.
Deliverables
High-level
- Impact statements and impact milestones. A template, coaching and examples for other Working Groups to follow.
- Monitoring & Evaluation plan. With recommended methods and tools for each program.
- Cases for support. Laying out the story, theory of impact and case for funding support. For institutional funders, major donors and individual donors.
Output & Support
- Audit. Audit of our existing impact data collection and reporting.
- Document best practises from other orgs. Benchmark, learn from and skill share with other organizations who do Monitoring & Evaluation well.
- M&E options and recommendations for methods and tools.
Communications
- Storytelling: how impact unlocks social change, transforms and changes the world
- Blog on M&E (Adam)
- Brown bag on Air Mozilla on Impact
Milestones
(dates tbd)
Web Literacy 2.0
- Focus groups to inform refactoring of Web Literacy 1.0 with diverse audiences completed (mid-late August)
- Outline of white paper on web literacy (mid-September). This white paper is a broad, theoretical framework on how Mozilla approaches web literacy. The outline is a fact sheet to orient our work in the meantime.
- White paper completed and approved. (completed by MozFest)
Impact statements & milestones
- Impact statements are drafted.
- Feedback and coaching on impact statements.
- Impact statements are approved & final.
- Impact milestones are drafted.
- Feedback and coaching on impact milestones.
M&E Plan
- Monitoring & Evaluation plan drafted.
- Engage outside orgs to provide critical feedback on our M&E draft.
- Monitoring & Evaluation plan approved.
- Best practises / Benchmarking plan. (interviewers, organizations, key areas of interest)
- Report out on benchmarking.
- M&E template drafted.
- M&E template approved and in use by teams.
Fundraising (Phase 3)
- Cases for support and reports drafted.
- Cases of support and reports approved.
Links and context
Documentation:
Mark Surman blog posts:
- Advocacy: thinking and potential impact statements https://commonspace.wordpress.com/2015/07/20/advocating-for-web-literacy/
- Leadership Development: thinking and potential impact statements https://commonspace.wordpress.com/2015/07/15/web-literacy-and-leadership/